Strong Organic Growth
Mips reported a 42% organic growth in Q1 2025, with a gross profit increase of 46% and a gross margin of 72.1%, driven by strong net sales across all categories.
Category Performance
All three categories (Sports, Moto, and Safety) experienced strong growth: Sports with 40% net sales growth, Moto with 32% growth, and Safety with a record-breaking 60% growth in the quarter.
Improved Financial Metrics
EBIT increased by 78% to SEK24 million, and the EBIT margin improved by 4.5 percentage points to 20.9%. Operating cash flow was SEK 36 million, a significant improvement from a negative cash flow last year.
Positive Geographic Performance
Strong sales in Europe and good growth in the US market despite cautious consumer spending. European markets are improving with high growth reported.