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Monthly Active Users
Indicates the number of users engaging with the platform each month, reflecting user retention, platform popularity, and potential for monetization.Hello Group's Monthly Active Users have been on a declining trend since late 2021, reflecting challenges in user retention despite app enhancements. The earnings call highlights a strategic focus on AI integration to stabilize user engagement, but domestic revenue pressures and a decrease in paying users persist. Overseas expansion shows promise, contributing significantly to revenue growth, yet the domestic market's struggles and tax adjustments pose ongoing challenges. Investors should watch for further developments in AI-driven user engagement and overseas market performance as potential growth levers.
Date | MAU |
|---|---|
Jun 30, 2025 | 10.20M |
Mar 31, 2025 | 10.70M |
Dec 31, 2024 | 10.80M |
Sep 30, 2024 | 12.00M |
Jun 30, 2024 | 12.90M |
Mar 31, 2024 | 13.70M |
Dec 31, 2023 | 13.70M |
Sep 30, 2023 | 15.70M |
Jun 30, 2023 | 17.30M |
Mar 31, 2023 | 19.50M |