Introduction of McValue Platform
The new McValue platform was launched in the U.S., incorporating the $5 Meal Deal and other value offerings. The $5 Meal Deal resonated well with customers and is planned to continue through 2025.
Successful Global Marketing Campaign
The Minecraft Movie campaign was McDonald's largest global campaign with participation from over 100 markets, generating a strong consumer response and positive April performance.
Expansion of Beverage Strategy
McDonald's is focusing on expanding its beverage offerings, including a new beverage test in the U.S., inspired by insights from CosMc's, aiming to capture a larger share in beverages.
Positive Guest Count Gap
Despite challenges, McDonald's achieved a positive comp guest count gap compared to most near-end competitors in the U.S. and many international markets.