Marriott International (MAR) Worldwide Average Daily Rate

Tracks the average price paid per room, reflecting pricing power, market positioning, and the ability to attract premium clientele.

Marriott’s ADR demonstrates growing price power—not just recovery—driven by seasonal summer spikes and a pronounced June 2026 surge, reflecting stronger mix toward higher‑priced rooms (luxury, group/leisure) and effective yield management. That pricing momentum helps explain upgraded fee and EBITDA guidance, but management’s caution on RevPAR (Middle East demand losses and short booking windows) means higher ADR could be partially offset by occupancy declines in troubled regions; key risks for investors are whether the luxury/mix shift and card/tech initiatives can sustain ADR without losing volume.