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LiveWire Group (LVWR)
NYSE:LVWR
US Market
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LiveWire Group (LVWR) AI Stock Analysis

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LVWR

LiveWire Group

(NYSE:LVWR)

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Neutral 46 (OpenAI - Gpt-5.6Sol)
Rating:46Neutral
Price Target:
$2.00
▲(45.99% Upside)
Action:Reiterated
Date:10/26/26
The score is pulled down primarily by weak financial performance—negative gross profit, very large operating/net losses, heavy ongoing cash burn, and elevated leverage with a thin equity base. Technicals provide some offset with improving price trends and neutral-to-positive momentum indicators, but valuation support is limited given continued unprofitability and no dividend yield data.
Positive Factors
Revenue Growth
Revenue growth indicates LiveWire is expanding sales despite operating in an early-stage electric motorcycle market. Continued top-line progress can support greater production scale, broader customer adoption, and eventual operating leverage if unit economics improve.
Negative Factors
Persistent Unprofitability
Negative gross profit shows that LiveWire has not yet demonstrated sustainable product-level economics, while substantial operating and net losses indicate limited operating leverage. Without meaningful margin improvement, revenue growth may continue requiring significant external funding.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth
Revenue growth indicates LiveWire is expanding sales despite operating in an early-stage electric motorcycle market. Continued top-line progress can support greater production scale, broader customer adoption, and eventual operating leverage if unit economics improve.
Read all positive factors

LiveWire Group Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Breaks revenue into regions so you can see where demand is strongest and where the company is exposed to market or regulatory risks. For an EV-focused manufacturer, geographic splits reveal how well the company is penetrating key markets, benefiting from local incentives, and diversifying revenue beyond any single country.
Chart InsightsGeographic revenue is highly lumpy—Austria contributes sporadically and “Other” shows intermittent spikes—signaling a nascent, patchwork international footprint likely tied to timing of shipments, one‑off orders or partner deals rather than steady retail demand. Management’s call confirms rapid LiveWire top‑line growth but ongoing operating losses and a plan to scale via new models and dealer rollout; expect continued quarter‑to‑quarter volatility until product launches and dealer expansion convert that growth into more consistent, margin‑accretive international revenue.
Data provided by:The Fly

LiveWire Group (LVWR) vs. SPDR S&P 500 ETF (SPY)

LiveWire Group Business Overview & Revenue Model

Company Description
LiveWire Group, Inc. specializes in the production of electric motorcycles, catering to markets across North America, Europe/Middle East/Africa, and Asia Pacific. The company markets its zero-emission two-wheelers under the LiveWire brand name. Fu...
How the Company Makes Money
LiveWire primarily makes money by selling electric motorcycles to customers, generating revenue from the sale of complete vehicles through its sales and distribution channels (including dealer networks and other commercial arrangements used to rea...

LiveWire Group Earnings Call Summary

Earnings Call Date:May 05, 2026
(Q1-2026)
|
% Change Since: |
Next Earnings Date:Feb 11, 2027
Earnings Call Sentiment Negative
The call presented a mixed picture: solid retail momentum (North America +14%, global +8), inventory normalization (-22% dealer inventory) and a clear strategic plan with cost-savings targets, product reintroductions (Sportster, Sprint) and P&A growth opportunities provide a constructive medium-term outlook. However, near-term financials are challenged — consolidated revenue and operating income declined sharply, EPS fell materially, margins were compressed by tariffs and mix, operating expenses rose, and operating cash flow deteriorated. The strategy and early operational improvements are encouraging, but significant near-term headwinds and execution risks remain.
Positive Updates
Strong Retail Performance in North America and Global Growth
North American retail sales of new motorcycles increased 14% year-over-year (U.S. +16%, Canada -8) with ~24,000 motorcycles sold in Q1; global retail sales of new motorcycles grew 8% year-over-year with ~34,000 motorcycles retailed (10,000 outside North America).
Negative Updates
Consolidated Revenue and Operating Income Declines
Consolidated revenue fell 12% year-over-year in Q1; consolidated operating income dropped to $23 million from $160 million in Q1 2025.
Read all updates
Q1-2026 Updates
Negative
Strong Retail Performance in North America and Global Growth
North American retail sales of new motorcycles increased 14% year-over-year (U.S. +16%, Canada -8) with ~24,000 motorcycles sold in Q1; global retail sales of new motorcycles grew 8% year-over-year with ~34,000 motorcycles retailed (10,000 outside North America).
Read all positive updates
Company Guidance
Harley‑Davidson reaffirmed full‑year 2026 guidance with HDMC retail units and wholesale units each expected at 130,000–135,000 and retail/wholesale largely one‑to‑one; it forecasts incremental tariff costs of $75–$90 million for 2026 (Q1 tariffs were $45M), HDMC operating income of +$10M to -$40M, HDFS operating income of $45–$60M, and a LiveWire operating loss of $70–$80M. Management reiterated a path to $350M+ EBITDA in 2027 driven by at least $150M of annual run‑rate cost saves (impacting 2027+), and set medium‑term targets of mid‑single‑digit retail unit growth, mid‑single‑digit P&A and A&L growth, gross margins approaching ~30%, operating expenses <20% of sales (vs 25% in 2025), and a 10%–12% EBITDA margin. Q1 results that framed the guidance included consolidated revenue down 12%, consolidated operating income $23M (Q1 EPS $0.22 vs $1.07 prior year), HDMC revenue $1.1B (-2%) with motorcycles $836M, HDMC gross profit 25.3% (vs 29.1%), HDFS revenue $112M (-54%) with operating income $22M, LiveWire revenue +87% with an $18M operating loss, global retail sales +8% (~34,000 units: North America +14%/~24,000; ex‑NA -4%/~10,000), wholesale shipments ~37,300 (-3%), dealer inventory down 22% YoY and ~2/3 of NA inventory current model year, net cash used in operations $228M (cash $1.8B), retail originations $671M (+14%), and gross financing receivables $2.5B (retail $1.3B; commercial $1.2B).

LiveWire Group Financial Statement Overview

Summary
Financial fundamentals remain very weak: despite TTM revenue growth (+11.56% to $31.3M), gross profit is still negative (-$3.4M) and losses are extremely large (EBIT -$72.2M; net margin roughly -264%). Cash burn is heavy (TTM operating cash flow -$47.6M; free cash flow -$50.9M), and leverage has risen sharply with a thin equity cushion (debt $77.3M vs equity $11.9M; debt-to-equity 2.64x).
Income Statement
18
Very Negative
Balance Sheet
28
Negative
Cash Flow
14
Very Negative
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue33.45M25.67M26.63M38.02M46.83M35.81M
Gross Profit-496.00K-4.43M-12.78M-5.77M2.90M-2.57M
EBITDA-47.31M-64.53M-83.84M-103.64M-74.09M-63.14M
Net Income-72.58M-75.11M-93.92M-109.55M-78.94M-68.29M
Balance Sheet
Total Assets103.83M146.41M147.96M266.15M351.81M61.95M
Cash, Cash Equivalents and Short-Term Investments39.92M82.78M64.44M167.90M265.24M2.67M
Total Debt77.62M75.97M799.00K1.94M3.23M9.37M
Total Liabilities109.36M100.38M32.84M60.28M45.01M42.03M
Stockholders Equity-5.52M46.03M115.11M205.86M306.80M19.93M
Cash Flow
Free Cash Flow-36.87M-57.36M-101.93M-96.92M-103.76M-84.49M
Operating Cash Flow-34.31M-53.55M-93.86M-83.46M-89.68M-74.54M
Investing Cash Flow-2.94M-3.81M-8.07M-13.46M-14.08M-9.95M
Financing Cash Flow73.89M75.73M-1.44M-412.00K366.33M84.76M

LiveWire Group Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price1.37
Price Trends
50DMA
1.43
Positive
100DMA
1.30
Positive
200DMA
1.58
Positive
Market Momentum
MACD
0.07
Negative
RSI
51.43
Neutral
STOCH
70.53
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For LVWR, the sentiment is Neutral. The current price of 1.37 is below the 20-day moving average (MA) of 1.61, below the 50-day MA of 1.43, and below the 200-day MA of 1.58, indicating a neutral trend. The MACD of 0.07 indicates Negative momentum. The RSI at 51.43 is Neutral, neither overbought nor oversold. The STOCH value of 70.53 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for LVWR.

LiveWire Group Risk Analysis

LiveWire Group disclosed 91 risk factors in its most recent earnings report. LiveWire Group reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

LiveWire Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$43.51M11.0917.21%―-15.40%―
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
54
Neutral
$4.46B-53.37-5.32%2.54%10.46%-305.37%
54
Neutral
$3.34B-16.11-25.30%4.62%9.46%-37.29%
46
Neutral
$328.66M-4.43-198.18%2.07%31.33%12.63%
44
Neutral
$4.79M>-0.01-343.09%―――
41
Neutral
$1.78M―-20.77%―6.06%-619.20%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
LVWR
LiveWire Group
1.60
-3.93
-71.07%
BC
Brunswick
68.85
2.01
3.00%
PII
Polaris
58.64
-6.20
-9.56%
VMAR
Vision Marine Technologies
7.33
-5,992.67
-99.88%
EZGO
EZGO Technologies
0.77
-549.73
-99.86%
MAMO
Massimo Group
1.05
-2.16
-67.34%

LiveWire Group Corporate Events

Business Operations and StrategyExecutive/Board ChangesFinancial Disclosures
LiveWire Group appoints restructuring leadership amid transition
Negative
Oct 26, 2026
On October 21, 2026, Chief Executive Officer Karim Donnez resigned from LiveWire Group, Inc., and on October 22, 2026, the board appointed David Barse and Harley-Davidson executive Scott Nash as directors, while simultaneously dissolving its Confl...
Executive/Board Changes
LiveWire Adds Harley-Davidson Executive Matt Ryan to Board
Positive
Sep 3, 2026
On August 31, 2026, LiveWire Group, Inc. announced that Paul Krause resigned from its Board of Directors, marking the end of his tenure and creating a vacancy in the company&#8217;s governance structure. On September 1, 2026, the Board appointed M...
Business Operations and StrategyDelistings and Listing ChangesRegulatory Filings and ComplianceStock Split
LiveWire Group Faces NYSE Compliance and Listing Pressure
Negative
Jul 29, 2026
On July 23, 2026, LiveWire Group received formal notice from the New York Stock Exchange that its shares had fallen below the $1.00 minimum average closing price over the 30 trading days ended July 22, 2026, putting the company out of compliance w...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 26, 2026