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Luvu Brands (LUVU) AI Stock Analysis

LUVU

Luvu Brands

(Other OTC:LUVU)

Select Model
Rating:46Neutral
Price Target:$0.05â–¼(-1.92% Downside)
Action:reiterated
Date:10/31/26

The score is primarily constrained by fragile financial performance—unstable profitability, margin compression, and elevated leverage—despite modest revenue growth. Technical signals are mixed but slightly supportive over the longer term, while valuation is weakened by negative earnings and no dividend yield data.

Positive Factors
Revenue GrowthTTM revenue growth of 8.7% to $27.36M indicates the company is still expanding its top line despite recent profitability pressure. Continued sales growth can support operating scale and brand reach, provided margins do not continue to deteriorate.
Negative Factors
Profitability DeteriorationThe return to a net loss alongside significant gross-margin contraction shows that revenue growth is not currently translating into durable earnings. Lower gross margin leaves less room to absorb operating costs and makes results more sensitive to demand or cost fluctuations.

Luvu Brands (LUVU) vs. SPDR S&P 500 ETF (SPY)

-50%0%50%100%150%200%LUVU+44.44%SPY+11.79%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
$3.84M
Dividend Yield
―
Average Volume (3M)
50.10K
Price to Earnings (P/E)
-16.3
Beta (1Y)
-0.07
Revenue Growth
10.82%
EPS Growth
44.83%
Country
US
Employees
189
Sector
Consumer Cyclical
Sector Strength
61
Industry
Furnishings, Fixtures & Appliances

Luvu Brands Business Overview & Revenue Model

Company Description

Luvu Brands, Inc. is a global enterprise that develops, produces, and sells a diverse range of items focused on well-being, everyday living, and relaxed seating. The company offers the Liberator line, which includes products designed to enhance sexua...

Luvu Brands Earnings Call Summary

Earnings Call Date:May 15, 2024(Q3-2024)|% Change Since:-18.75%|Next Earnings Date:Nov 11, 2020
Earnings Call SentimentNeutral

The earnings call reflects a period of significant challenges for Luvu Brands, with notable declines in overall sales and key product lines such as Liberator. However, there are positive developments in the Jaxx and Avana brands, gross margin improvements, and strategic initiatives for future growth, including international expansion and new brand introductions. Despite the current difficulties, the company is focused on returning to growth through innovation and market expansion.

Positive Updates

Jaxx Brand Growth
Jaxx product sales increased by 16% to $1.4 million in Q3 compared to $1.2 million in the same quarter of the prior year, showing steady progress with new e-commerce partners and categories.

Negative Updates

Overall Sales Decline
Net sales in Q3 decreased by 14% to $5.9 million compared to $6.9 million in the same quarter of the prior year, with a 18% decline for the 9 months ending March 31, 2024.

Company Guidance

During the Luvu Brands Q3 2024 earnings call, the company reported a 14% decrease in net sales to $5.9 million for the quarter, and an 18% decrease to $18.8 million for the nine months ending March 31, 2024. The Liberator brand saw a significant 23% decline in sales, while Jaxx products experienced a 16% increase, and Avana products rose by 5%. Gross profit for the quarter was $1.6 million, down 7% from the previous year, with a gross margin increase from 26% to 28%. Adjusted EBITDA for the nine months was $448,000, reflecting an 18% sales decline and increased marketing expenses. Inventory was reduced by 17%, and working capital slightly decreased to $1.7 million. The company outlined strategies for growth, including product innovation, increased marketing efforts, and international expansion, aiming to return to top-line growth in the coming year.

Luvu Brands Financial Statement Overview

Summary

Revenue grew modestly (TTM +8.7% to $27.36M), but profitability weakened with a return to a net loss and lower gross margin (~26.5% vs ~31.5% in 2025). The balance sheet is a key risk with elevated and rising leverage (debt ~$5.81M vs equity ~$2.20M; ~3.51x debt-to-equity). Cash flow is a partial offset with positive operating cash flow (~$0.77M) and free cash flow (~$0.74M), though overall results remain volatile and thin-margin.

Income Statement

46Neutral

Balance Sheet

34Negative

Cash Flow

52Neutral
Financial statement breakdown
BreakdownTTMJun 2026Sep 2025Sep 2024Jun 2023Sep 2022
Income Statement
Total Revenue27.36M27.36M24.69M24.57M29.22M26.34M
Gross Profit8.53M8.61M6.47M6.53M7.19M6.00M
EBITDA1.36M1.23M359.00K586.00K2.24M1.55M
Net Income-244.00K1.10M-448.00K-399.00K1.20M604.00K
Balance Sheet
Total Assets11.41M11.41M8.76M9.13M10.61M10.38M
Cash, Cash Equivalents and Short-Term Investments1.20M1.20M735.00K1.03M1.04M859.00K
Total Debt5.81M5.81M3.81M4.17M4.87M5.20M
Total Liabilities9.21M9.21M6.34M6.30M7.40M8.43M
Stockholders Equity2.20M2.20M2.42M2.83M3.21M1.95M
Cash Flow
Free Cash Flow744.00K744.00K-451.00K404.00K546.00K335.00K
Operating Cash Flow773.00K773.00K-410.00K475.00K661.00K387.00K
Investing Cash Flow-29.00K-29.00K-41.00K-71.00K-115.00K-52.00K
Financing Cash Flow-280.00K-280.00K158.00K-417.00K-364.00K-453.00K

Luvu Brands Technical Analysis

Technical Analysis SentimentNeutral
Last Price0.05

Price Trends

50DMA0.04Positive
100DMA0.04Positive
200DMA0.03Positive

Market Momentum

MACD0.01Positive
RSI47.36Neutral
STOCH29.82Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For LUVU, the sentiment is Neutral. The current price of 0.05 is below the 20-day moving average (MA) of 0.06, above the 50-day MA of 0.04, and above the 200-day MA of 0.03, indicating a neutral trend. The MACD of 0.01 indicates Positive momentum. The RSI at 47.36 is Neutral, neither overbought nor oversold. The STOCH value of 29.82 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for LUVU.

Luvu Brands Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

LUVU against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
CRWSCRWS76Outperform$26.15M5.2112.79%11.11%-3.42%―
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
BSETBSET54Neutral$194.66M28.854.12%3.56%1.40%-11.99%
HOFTHOFT51Neutral$153.43M-8.54-10.59%3.20%-28.13%-38.44%
LCUTLCUT51Neutral$194.49M5.8115.86%2.01%-1.48%―
LUVULUVU46Neutral$4.00M-16.25-12.58%―10.82%44.83%
ATERATER33Underperform$196.72M-0.38-112.36%―-60.10%-15.00%

* Consumer Cyclical Sector Average

Performance Comparison

0%100%200%LUVUBSETCRWSHOFTLCUTATERDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
LUVU and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
LUVULuvu Brands 0.050.0130.00%
BSETBassett Furniture Industries, Incorporated22.508.4760.42%
CRWSCrown Crafts2.43-0.18-7.04%
HOFTHooker Furniture14.355.5663.24%
LCUTLifetime Brands8.465.52187.46%
ATERAterian, Inc.0.76-0.18-19.38%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 31, 2026