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36Kr Holdings Inc (KRKR) AI Stock Analysis
36Kr Holdings Inc
(NASDAQ:KRKR)
The stock's strong overall score is primarily driven by an outstanding recent earnings report, showcasing robust 33.7% revenue growth and aggressive margin expansion fueled by AI advertising demand. Combined with a deeply undervalued P/E ratio of 4.39, this fundamental turnaround presents a compelling investment thesis. Improving free cash flow and positive short-term technical momentum further support the bullish outlook, though long-term moving average resistance and historical equity erosion warrant monitoring.
36Kr Holdings Inc (KRKR) vs. SPDR S&P 500 ETF (SPY)
- Market Cap
- $5.17M
- Dividend Yield
- ―
- Average Volume (3M)
- 6,397
- Price to Earnings (P/E)
- 68.8
- Beta (1Y)
- 0.41
- Revenue Growth
- 20.48%
- EPS Growth
- ―
- Country
- US
- Employees
- 295
- Sector
- Communication Services
- Sector Strength
- 60
- Industry
- Advertising Agencies
36Kr Holdings Inc Business Overview & Revenue Model
Company Description
Operating out of Beijing, People's Republic of China, 36Kr Holdings Inc., established in 2010, specializes in delivering a dual offering of journalistic content and commercial services. Its primary content division generates and circulates diverse in...
How the Company Makes Money
36Kr’s revenue model is primarily built around monetizing its audience and business network in China’s technology and startup ecosystem. Key revenue streams include: (1) Online advertising and marketing services: the company sells advertising invento...
36Kr Holdings Inc Earnings Call Summary
The call presents a predominantly positive financial and operational picture: revenue grew 33.7% YoY with a strong gross profit expansion (63.1%) and a meaningful improvement in gross margin (up ~12 percentage points). The company turned to GAAP profitability (net income ~RMB 15.4M), improved cash balances, and showed broad content, product and event traction—particularly driven by AI-related demand. Key challenges include a decline in subscription revenue (~9.4%), increased other expenses tied to long-term investment losses, and higher G&A, as well as some concentration of growth in the AI advertising segment. Management emphasizes disciplined investment with a focus on profitability and replicating industrial-service models regionally. Overall, positive financial momentum and strong commercial execution outweigh the noted operational and non-operating headwinds.
Q2-2026 Updates
Positive Updates
Negative Updates
Company Guidance
Management guided that near-term growth will be driven by AI customer acquisition and commercialization of sub-vertical content and AI products while steadily increasing the share of industrial services, all with a disciplined, ROI-focused investment approach to preserve profitability and cash: H1 proof points cited include total revenue RMB124.6M (+33.7% YoY), online advertising RMB103.5M (+38.9%), enterprise value-added services RMB15.3M (+25.4%), subscriptions RMB5.8M, gross profit RMB82.7M (+63.1%) with gross margin 66.4% (+12 ppt), net income RMB15.4M and cash & short‑term investments RMB124.2M (up 6.9% from RMB116.1M). They emphasized customer and product metrics underpinning that guidance: ~40% of new customers from AI and ~1/3 of customers were new in the period; content reach 36.52M followers (video followers 9.63M), 75 short videos produced (one Douyin hit >8.4M views, a commercial video 230M exposures), live streams of 1.358M views/80M+ impressions and 51.8M views/61k live viewers, events generating ~120M and ~118M views with >1,000 and >2,000 onsite attendees, project recommendations supporting 1,117 projects (conversion +~80% YoY), the Omni‑intelligence mini program at 55,200 users (>10k subscribers, +50.8%/+61.7% vs end‑2025), and AI review hub traction (401,962 articles reported, 42 companies listed, 260 new reviewers) — all of which management expects to scale while maintaining margin expansion and a lean cost base.
36Kr Holdings Inc Financial Statement Overview
Summary
Recent improvements in operating margins and a return to positive free cash flow provide a stabilizing foundation. While historical revenue contraction and equity erosion remain structural weaknesses, the balance sheet maintains very low financial leverage.
Income Statement
48NeutralBalance Sheet
65PositiveCash Flow
68Positive| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 340.19M | 227.94M | 231.07M | 340.19M | 322.50M | 316.78M |
| Gross Profit | 182.02M | 131.50M | 112.34M | 182.02M | 184.65M | 187.94M |
| EBITDA | -93.07M | 20.62M | -67.12M | -79.83M | -39.18M | -88.14M |
| Net Income | -89.98M | 11.17M | -136.63M | -89.98M | 21.94M | -89.57M |
Balance Sheet | ||||||
| Total Assets | 458.97M | 297.68M | 276.19M | 458.97M | 571.37M | 501.74M |
| Cash, Cash Equivalents and Short-Term Investments | 116.96M | 116.21M | 91.71M | 116.96M | 184.78M | 216.10M |
| Total Debt | 45.73M | 39.48M | 29.60M | 45.73M | 56.34M | 21.89M |
| Total Liabilities | 197.11M | 168.53M | 157.94M | 197.11M | 225.99M | 194.47M |
| Stockholders Equity | 251.98M | 128.87M | 118.01M | 251.98M | 338.11M | 299.40M |
Cash Flow | ||||||
| Free Cash Flow | 0 | 18.86M | -33.48M | -127.56M | -6.64M | 192.78M |
| Operating Cash Flow | 0 | 19.01M | -32.99M | -122.16M | -4.99M | 194.96M |
| Investing Cash Flow | 0 | 48.02M | 32.48M | 20.17M | 43.31M | -158.00M |
| Financing Cash Flow | 0 | 9.75M | -3.61M | 481.00K | 5.12M | -23.00K |
36Kr Holdings Inc Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For KRKR, the sentiment is Negative. The current price of 2.90 is below the 20-day moving average (MA) of 3.01, below the 50-day MA of 3.06, and below the 200-day MA of 3.41, indicating a bearish trend. The MACD of -0.04 indicates Positive momentum. The RSI at 40.53 is Neutral, neither overbought nor oversold. The STOCH value of 49.31 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for KRKR.
36Kr Holdings Inc Risk Analysis
36Kr Holdings Inc disclosed 89 risk factors in its most recent earnings report. 36Kr Holdings Inc reported the most risks in the "Finance & Corporate" category.
Latest Risks Added
0 New Risks36Kr Holdings Inc Peers Comparison
Overall Rating
- KRKR80Outperform
OPRA79Outperform
ZH48Neutral
SEAT44Neutral
DOYU43Neutral
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| KRKR | 80Outperform | $5.72M | 68.82 | 9.05% | ― | 20.48% | ― |
| OPRA | 79Outperform | $1.37B | 10.93 | 12.78% | 5.19% | 23.24% | 75.74% |
| Sector * | 60Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% |
| ZH | 48Neutral | $261.97M | -2.29 | -7.89% | ― | -13.39% | -331.94% |
| SEAT | 44Neutral | $25.97M | -0.06 | 9301.18% | ― | -25.24% | -83.32% |
| DOYU | 43Neutral | $110.45M | -23.05 | -1.63% | ― | -11.02% | 82.53% |
* Communication Services Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| KRKR | 36Kr Holdings Inc Adr Class A | 2.90 | -2.12 | -42.23% | |
| OPRA | Opera Limited | 15.41 | 2.41 | 18.57% | |
| DOYU | Douyu International Holdings | 3.66 | -3.05 | -45.45% | |
| SEAT | Vivid Seats Inc. | 2.31 | -10.42 | -81.85% | |
| ZH | Zhihu, Inc. | 2.92 | -1.29 | -30.64% | |
| GIBO | Gibo Holdings Limited | 87.02 | 36.77 | 73.17% |
36Kr Holdings Inc Corporate Events
36Kr Holdings Turns Profitable as AI-Driven Advertising Boosts H1 2026 Results
36Kr Holdings Inc., a leading New Economy-focused media and services platform in China, reported unaudited results for the six months ended June 30, 2026, showing stable follower numbers at 36.5 million and a revenue mix dominated by online advertisi...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Aug 20, 2026