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Monalisa Co., Ltd (012690) AI Stock Analysis

KR:012690

Monalisa Co., Ltd

(Korea Exchange:012690)

Select Model
Rating:58Neutral
Price Target:KRW 1,373.00â–²(4.89% Upside)
Action:initiatedcoverage
Date:10/28/26

The score is primarily supported by strong balance-sheet quality and improved (but still thin and volatile) profitability, while the biggest drag is weak technical positioning with the stock trading below all key moving averages and negative momentum. Valuation is moderate, with the dividend yield helping offset a P/E in the low-20s.

Positive Factors
Very low leverageThe exceptionally low debt burden gives Monalisa substantial financial flexibility and limits interest-related pressure on earnings. Stable equity and assets also provide a conservative foundation, allowing the company to withstand operating volatility and retain capacity for future investment or shareholder returns.
Negative Factors
Thin profitabilityA net margin of roughly 1.6% leaves limited protection against changes in operating costs or demand. Thin earnings profitability reduces the amount of revenue that becomes durable shareholder value and means modest operational setbacks could materially affect returns, even with the company’s conservative balance sheet.

Monalisa Co., Ltd (012690) vs. SPDR S&P 500 ETF (SPY)

-40%-30%-20%-10%0%10%20%KR:012690-39.31%SPY+11.79%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
KRW 47.86B
Dividend Yield
3.82%
Average Volume (3M)
246.50K
Price to Earnings (P/E)
22.6
Beta (1Y)
-0.20
Revenue Growth
4.84%
EPS Growth
―
Country
KR
Employees
186
Sector
General
Sector Strength
55
Industry
Household & Personal Products

Monalisa Co., Ltd Business Overview & Revenue Model

Company Description

Operating out of Seoul, South Korea, Monalisa Co., Ltd has been a key player in the South Korean market for hygienic paper goods since its establishment in 1977. The company's diverse portfolio encompasses essential household items such as bathroom t...

Monalisa Co., Ltd Financial Statement Overview

Summary

Financial stability is supported by a very strong, low-leverage balance sheet (debt-to-equity ~0.01), but operating fundamentals are mixed: TTM revenue growth is modest (~3.8%) and margins improved versus 2024–2025, yet profitability remains thin (net margin ~1.6%) and has been volatile since the 2023 peak. Cash flow consistency is also a concern despite free cash flow returning positive in TTM.

Income Statement

62Positive

Balance Sheet

86Very Positive

Cash Flow

49Neutral
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue129.36B124.02B126.34B129.76B120.87B106.40B
Gross Profit30.00B25.76B27.25B31.42B25.73B24.91B
EBITDA6.89B4.97B5.54B16.66B8.16B8.37B
Net Income2.13B1.50B1.24B9.14B2.34B3.27B
Balance Sheet
Total Assets103.38B103.16B97.17B97.05B97.79B93.96B
Cash, Cash Equivalents and Short-Term Investments15.67B12.56B15.94B21.71B12.57B9.74B
Total Debt794.46M689.25M875.80M995.85M6.21B6.33B
Total Liabilities16.85B15.73B16.47B15.76B20.18B18.72B
Stockholders Equity86.53B87.43B80.70B81.28B77.62B75.23B
Cash Flow
Free Cash Flow3.90B-2.90B-3.44B4.54B3.35B1.37B
Operating Cash Flow8.07B2.59B4.26B7.09B6.57B10.93B
Investing Cash Flow-3.96B-5.45B-5.73B18.47B-10.85B-9.49B
Financing Cash Flow-2.36B-524.46M-2.32B-10.93B-379.26M-3.07B

Monalisa Co., Ltd Technical Analysis

Technical Analysis SentimentNegative
Last Price1309.00

Price Trends

50DMA1425.96Negative
100DMA1482.60Negative
200DMA1804.19Negative

Market Momentum

MACD-32.59Positive
RSI33.87Neutral
STOCH21.91Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For KR:012690, the sentiment is Negative. The current price of 1309.00 is below the 20-day moving average (MA) of 1376.70, below the 50-day MA of 1425.96, and below the 200-day MA of 1804.19, indicating a bearish trend. The MACD of -32.59 indicates Positive momentum. The RSI at 33.87 is Neutral, neither overbought nor oversold. The STOCH value of 21.91 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for KR:012690.

Monalisa Co., Ltd Peers Comparison

Overall Rating

UnderperformOutperform
Sector (55)

Financial Indicators

KR:012690 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
KR:226320KR:22632079OutperformKRW 177.33B5.89―2.73%19.59%366.21%
KR:003350KR:00335077OutperformKRW 259.08B6.74―0.50%22.88%24.47%
KR:044820KR:04482065NeutralKRW 209.73B3.78―3.55%25.12%295.70%
KR:192820KR:19282060NeutralKRW 2.80T14.58―1.34%15.81%197.32%
KR:012690KR:01269058NeutralKRW 47.86B22.58―3.82%4.84%―
Sector *55Neutral$6.65B3.83-15.92%6.20%10.91%7.18%
KR:200130KR:20013050NeutralKRW 204.92B-243.15―0.81%-8.83%-111.22%

* General Sector Average

Performance Comparison

0%50%100%KR:012690KR:003350KR:044820KR:192820KR:200130KR:226320Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
KR:012690 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
KR:012690Monalisa Co., Ltd1309.00-794.32-37.77%
KR:003350Hankook Cosmetics Manufacturing Co., Ltd11910.001054.319.71%
KR:044820Cosmax BTI Inc.21950.008814.8567.11%
KR:192820COSMAX, Inc.247000.0048251.7024.28%
KR:200130KolmarBNH Co., Ltd.7410.00-6179.50-45.47%
KR:226320IT'S HANBUL CO. LTD.10070.00-1166.92-10.38%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 28, 2026