WK Kellogg Co (KLG) AI Stock Analysis

• Market Cap: $1.99B
• Dividend Yield: 2.85%
• Average Volume (3M): 980.89K
• Price to Earnings (P/E): 57.2
• Beta (1Y): 0.33
• Revenue Growth: -4.30%
• EPS Growth: -70.31%
• Country: US
• Employees: 3,280
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Packaged Foods
• EPS (TTM): 0.39
• Shares Outstanding: 86,416,400
• 10 Day Avg. Volume: 1,155,775
• 30 Day Avg. Volume: 980,891
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 1.08
• Enterprise Value/Revenue: 0.82
• Enterprise Value/Gross Profit: 2.86
• Enterprise Value/Ebitda: 15.67
• 1Y Price Target: $23.13
• Price Target Upside: 0.57% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 9

• Rating: 57 Neutral
• Price Target: $24.00 ▲(4.35% Upside)

WK Kellogg Co's overall stock score reflects financial challenges and high valuation concerns, offset by positive technical indicators and potential strategic benefits from the merger with Ferrero. The legal challenges related to the merger add uncertainty, but the company's strong market momentum provides a positive outlook.

Positive Factors

Merger with Ferrero

The merger with Ferrero offers WK Kellogg Co access to greater resources and market reach, potentially strengthening its competitive position and enabling expansion in North America.

Brand Equity

Strong brand equity allows WK Kellogg Co to maintain customer loyalty and pricing power, which supports revenue stability and long-term market presence.

Product Innovation

Continuous product innovation helps WK Kellogg Co stay relevant in the competitive packaged foods industry, meeting evolving consumer demands and driving sustainable growth.

Negative Factors

Revenue Decline

Declining revenue growth suggests challenges in market demand or competitive pressures, which could impact long-term financial health if not addressed.

High Leverage

High leverage increases financial risk, potentially limiting the company's ability to invest in growth opportunities and affecting its long-term stability.

Profitability Pressure

Decreasing profitability margins indicate operational inefficiencies, which could hinder the company's ability to generate sustainable profits over time.

WK Kellogg Co Business Overview & Revenue Model

Company Description

WK Kellogg Co operates as a food company in the United States, Canada, and the Caribbean. It offers ready-to-eat cereal products primarily under the Frosted Flakes, Special K, Froot Loops, Raisin Bran, Frosted Mini-Wheats, and Kashi brands. The company was formerly known as North America Cereal Co. and changed its name to WK Kellogg Co in March 2023. The company was incorporated in 2022 and is based in Battle Creek, Michigan.

How the Company Makes Money

WK Kellogg Co generates revenue primarily through the sale of its branded food products, including a vast array of breakfast cereals and snacks. The company's revenue streams are driven by its extensive distribution network, which spans retail grocery stores, supermarkets, and other food service channels globally. Key factors contributing to its earnings include strong brand equity, continuous product innovation, and strategic marketing initiatives. Additionally, significant partnerships and collaborations with retailers and suppliers enhance its market reach and operational efficiency, further supporting its financial performance.

WK Kellogg Co Financial Statement Overview

Summary

WK Kellogg Co exhibits stable gross profitability but faces challenges in growth and leverage. High debt levels and decreasing net margins impact financial flexibility. Negative free cash flow poses liquidity risks.

Income Statement

The income statement reveals a mixed performance for WK Kellogg Co. The TTM (Trailing-Twelve-Months) shows a slight decline in revenue compared to previous annual figures. Gross profit margin is stable at around 29.1%, but net profit margin has been under pressure, decreasing to 2.1% TTM from 2.7% annual. There is a notable weakness in revenue growth, indicating challenges in expanding sales.

Balance Sheet

WK Kellogg Co has a debt-to-equity ratio of 2.19 TTM, indicating a high level of leverage, which poses a risk in terms of financial stability. The equity ratio is low at 16.2%, suggesting reliance on debt financing. Return on Equity (ROE) has decreased to 17.4% TTM from 22.7% annual, reflecting reduced profitability relative to shareholder equity.

Cash Flow

Cash flow analysis shows challenges in generating free cash flow, with a negative free cash flow of $92 million TTM. The operating cash flow to net income ratio is 1.54, indicating adequate cash generation relative to net earnings. However, the decline in free cash flow growth and negative free cash flow position highlight liquidity concerns.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	2.60B	2.71B	2.76B	2.69B	2.46B	2.87B
Gross Profit	750.00M	793.00M	754.00M	633.00M	576.00M	835.00M
EBITDA	137.00M	193.00M	221.00M	42.00M	283.00M	265.00M
Net Income	34.00M	72.00M	110.00M	-25.00M	162.00M	182.00M
Balance Sheet
Total Assets	2.12B	1.96B	1.89B	1.44B	1.24B	1.26B
Cash, Cash Equivalents and Short-Term Investments	120.00M	40.00M	89.00M	-8.00M	-8.00M	0.00
Total Debt	837.00M	648.00M	499.00M	8.00M	9.00M	0.00
Total Liabilities	1.78B	1.65B	1.59B	749.00M	674.00M	765.00M
Stockholders Equity	345.00M	317.00M	300.00M	687.00M	570.00M	494.00M
Cash Flow
Free Cash Flow	-120.00M	-29.00M	272.00M	-18.00M	-68.00M	216.00M
Operating Cash Flow	86.00M	100.00M	422.00M	53.00M	7.00M	303.00M
Investing Cash Flow	-206.00M	-129.00M	-146.00M	-71.00M	-75.00M	-87.00M
Financing Cash Flow	198.00M	-16.00M	-188.00M	18.00M	68.00M	-216.00M

WK Kellogg Co Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 23.00
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For KLG, the sentiment is Positive. The current price of 23 is above the 20-day moving average (MA) of 22.94, above the 50-day MA of 22.95, and above the 200-day MA of 19.03, indicating a bullish trend. The MACD of 0.15 indicates Positive momentum. The RSI at 69.02 is Neutral, neither overbought nor oversold. The STOCH value of 64.17 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for KLG.

WK Kellogg Co Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
JJSF	68 Neutral	1.95B	23.89	8.65%	3.14%	0.50%	-4.46%
HLF	63 Neutral	941.35M	2.87	-49.21%	―	-2.25%	288.79%
THS	61 Neutral	877.69M	44.42	1.35%	―	-1.52%	0.00%
UTZ	59 Neutral	1.81B	62.29	2.27%	2.00%	-0.09%	316.21%
KLG	57 Neutral	$1.99B	57.22	10.57%	2.85%	-4.30%	-70.31%
WEST	41 Neutral	481.12M	-5.43	-30.02%	―	13.05%	-72.80%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%

WK Kellogg Co Corporate Events

WK Kellogg Faces Legal Challenges Amid Merger Plans

On July 10, 2025, WK Kellogg Co entered into a merger agreement with Ferrero International S.A., with the merger expected to make WK Kellogg a wholly owned subsidiary of Ferrero. The merger has led to legal challenges from shareholders alleging misrepresentation and omission of material information in the company’s proxy statements. Despite these claims, WK Kellogg plans to proceed with the merger and has voluntarily supplemented its disclosures to address shareholder concerns.

WK Kellogg Co Updates Q2 2025 EBITDA Results

WK Kellogg Co has updated its preliminary second quarter 2025 Adjusted EBITDA results due to a non-cash error, maintaining its net sales range of $610 million to $615 million. The company announced a merger agreement with Ferrero International S.A., with the merger expected to close in the second half of 2025, pending shareholder and regulatory approvals. Additionally, a dividend of $0.165 per share was declared, payable on September 12, 2025.

WK Kellogg Co Announces Merger with Ferrero

On July 10, 2025, WK Kellogg Co entered into a merger agreement with Ferrero International S.A., where Ferrero will acquire WK Kellogg Co for $23.00 per share in cash, valuing the transaction at $3.1 billion. This acquisition is part of Ferrero’s strategic growth plan to expand its presence in North America and enhance its product offerings with WK Kellogg Co’s iconic cereal brands. The merger, which has been unanimously approved by WK Kellogg Co’s Board of Directors, is expected to close in the second half of 2025, pending shareowner and regulatory approvals. The transaction is anticipated to provide WK Kellogg Co with greater resources and flexibility to grow its brands in a competitive market.