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Sony (6758) Stock Forecast & Price Target

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See the Price Targets and Ratings of:

6758 Analyst Ratings

Strong Buy
11Ratings
9Buy2Hold0Sell
Based on 11 analysts giving stock ratings to Sony in the past 3 months

6758 Stock 12 Month Forecast

¥4,956▲(15.78% Upside)
Based on 11 Wall Street analysts offering 12 month price targets for Sony in the last 3 months. The average price target is JPY 4,956.36 with a high forecast of JPY 6,030.00 and a low forecast of JPY 3,800.00. The average price target represents a 15.78% change from the last price of JPY 4,281.00.
Highest Price Target¥6,030Average Price Target¥4,956Lowest Price Target¥3,800

Detailed List of Analyst Forecasts​

Analyst Type
Ranks
Analyst Rating
Upside/ Downside
Action
Analyst forecasts for JP:6758
Price TargetArticle
Bank of America Securities¥4,800→¥5,100buy19.13%UpsideReiterated11/09/26
Goldman Sachs¥4,700→¥4,800buy12.12%UpsideReiterated11/06/26
Nomura Analyst forecast on JP:6758Unknown AnalystNot RankedNomura¥4,700→¥5,000buy16.80%UpsideReiterated11/06/26
Morgan Stanley¥5,000→¥5,500buy28.47%UpsideReiterated11/06/26
Macquarie Analyst forecast on JP:6758Unknown AnalystNot RankedMacquarie¥4,700→¥5,200buy21.47%UpsideReiterated11/06/26
UBS¥5,200→¥5,000buy16.80%UpsideReiterated11/06/26
Tokai-Tokyo Securities Analyst forecast on JP:6758Unknown AnalystNot RankedTokai-Tokyo Securities¥4,490buy4.88%UpsideReiterated09/28/26
Citi Analyst forecast on JP:6758Unknown AnalystNot RankedCiti¥3,500→¥3,800hold-11.24%DownsideReiterated09/14/26
Bernstein¥3,500→¥3,800hold-11.24%DownsideReiterated08/31/26
Mizuho Securities Analyst forecast on JP:6758Unknown AnalystNot RankedMizuho Securities¥5,830→¥6,030buy40.85%UpsideReiterated08/19/26
J.P. Morgan Analyst forecast on JP:6758Unknown AnalystNot RankedJ.P. Morgan¥5,700→¥5,800buy35.48%UpsideReiterated08/14/26
SBI Securities Analyst forecast on JP:6758Unknown AnalystNot RankedSBI Securities¥5,300buy23.80%UpsideReiterated08/13/26
StoneX¥3,900→¥4,200buy-1.89%DownsideReiterated08/03/26
TD Cowen¥4,590buy7.23%UpsideReiterated07/31/26
Iwai Cosmo Analyst forecast on JP:6758Unknown AnalystNot RankedIwai Cosmo¥4,800buy12.12%UpsideReiterated05/13/26
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Find stocks in the Technology sector that are highly recommended by Top Performing Analysts.

Best Analysts Covering Sony

3 Months
Mikio Hirakawa
Mikio HirakawaBank of America Securities
Success Rate11/13 ratings generated profit
85%
Average Return
+8.36%

Copying Mikio Hirakawa's trades and holding each position for 3 Months would result in 84.62% of your transactions generating a profit, with an average return of +8.36% per trade.

1 Year
Kazuo Yoshikawa
Kazuo YoshikawaMorgan Stanley
Success Rate6/9 ratings generated profit
67%
Average Return
+12.39%

Copying Kazuo Yoshikawa's trades and holding each position for 1 Year would result in 66.67% of your transactions generating a profit, with an average return of +12.39% per trade.

2 Years
Mikio Hirakawa
Mikio HirakawaBank of America Securities
Success Rate12/13 ratings generated profit
92%
Average Return
+19.51%

Copying Mikio Hirakawa's trades and holding each position for 2 Years would result in 92.31% of your transactions generating a profit, with an average return of +19.51% per trade.

6758 Analyst Recommendation Trends

010203040Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Oct 26Nov 26
Monthly rating counts for 6758
RatingJul 26Aug 26Sep 26Oct 26Nov 26
Strong Buy65220
Buy911101010
Hold45421
Sell00000
Strong Sell00000
total1921161411

In the current month, 6758 has received 10 Buy Ratings, 1 Hold Ratings, and 0 Sell Ratings. 6758 average Analyst price target in the past 3 months is 4,956.36.

6758 Financial Forecast

¥13¥29¥45¥61¥77Q4 2025Q2 2026Q3 2026
High¥73.96
Consensus¥66.49
Low¥59.33

6758 Earnings Forecast

Next quarter’s earnings estimate for 6758 is JPY 66.49 with a range of JPY 59.33 to JPY 73.96. The previous quarter’s EPS was JPY 76.82. Its overall industry beat the EPS estimate 49.22% of the time in the past 12 months.

¥2837.8B¥3201.9B¥3566B¥3930.1B¥4294.3BQ4 2025Q2 2026Q3 2026
High¥4.29T
Consensus¥3.94T
Low¥3.76T

6758 Sales Forecast

Next quarter’s sales forecast for 6758 is JPY 3.94T with a range of JPY 3.76T to JPY 4.29T. The previous quarter’s sales results were JPY 3.43T. Its overall industry beat sales estimates 53.85% of the time in the past 12 months.

6758 Stock Forecast FAQ

What is JP:6758’s average 12-month price target, according to analysts?
Based on analyst ratings, Sony’s 12-month average price target is ¥4,956.36.
What is JP:6758’s upside potential, based on the analysts’ average price target?
Sony has 15.78% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is Sony a Buy, Sell or Hold?
Sony has a consensus rating of Strong Buy, which is based on 9 buy ratings, 2 hold ratings and 0 sell ratings.
What is Sony’s share price target?
The average share price target for Sony is ¥4,956.36. This is based on 11 Wall Street analysts’ 12-month price targets, issued in the past 3 months. The highest analyst share price target is ¥6,030.00, and the lowest forecast is ¥3,800.00. The average share price target represents a 15.78% increase from the current price of ¥4,281.
What do analysts say about Sony?
Sony’s analyst rating consensus is a Strong Buy. This is based on the ratings of 11 Wall Street analysts.
How can I buy shares of Sony?
To buy shares of JP:6758, you can open a brokerage account. See exclusive account opening deals on our Best Online Brokers page.