Felissimo Corporation (3396) AI Stock Analysis

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Felissimo Corporation

(TSE/TYO:3396)

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Rating:57Neutral

Price Target:JPY 865.00▲(3.59% Upside)

Action:reiterated

Date:11/05/26

The score is driven primarily by a very conservative balance sheet that lowers downside financial risk, partially offset by declining revenue and inconsistent profitability/cash flow history. Technical signals are currently bearish (below key moving averages with negative MACD), while valuation is moderate with a modest dividend yield providing some support.

Positive Factors

Conservative Balance SheetDebt-to-equity has remained near zero from 2022–2026, while equity stays large and fairly stable against assets. This conservative funding profile reduces solvency pressure, preserves flexibility during weak trading periods, and gives the company room to manage cycles without heavy financing dependence.

Negative Factors

Declining RevenueRevenue has declined across several years, including approximately 7.9% in 2024, 0.5% in 2025 and 0.9% in 2026. Persistent top-line contraction can limit scale benefits, reduce merchandising flexibility, and make recovery dependent on reversing demand trends.

Felissimo Corporation (3396) vs. iShares MSCI Japan ETF (EWJ)

Market Cap: JPY 5.95B
Dividend Yield: 2.39%
Average Volume (3M): 4,395
Price to Earnings (P/E): 15.9
Beta (1Y): 0.07
Revenue Growth: -1.29%
EPS Growth: -0.27%
Country: Japan
Employees: 425
Sector: Consumer Cyclical
Sector Strength: 61
Industry: Specialty Retail

Felissimo Corporation Business Overview & Revenue Model

Company Description

Operating within Japan, Felissimo Corporation offers an extensive array of lifestyle merchandise. Its primary offerings encompass fashion and apparel, home goods, do-it-yourself craft kits, beauty products, and various foodstuffs. The company reaches...

How the Company Makes Money

Felissimo makes money mainly by selling merchandise directly to consumers via its catalog and e-commerce platforms. Its core revenue model centers on: (1) Product sales margin: it plans and sources products (often original or curated assortments), pu...

Felissimo Corporation Financial Statement Overview

Summary

Overall fundamentals are mixed. A very strong, low-leverage balance sheet reduces financial risk, but revenue has been drifting down over multiple years and profitability has been thin and uneven (including a loss year in 2024). Cash flow has rebounded to positive operating and free cash flow in 2025–2026, but prior volatility limits confidence in durability.

Income Statement

44Neutral

Balance Sheet

83Very Positive

Cash Flow

52Neutral

Financial statement breakdown
Breakdown	TTM	Feb 2026	Feb 2025	Feb 2024	Feb 2023	Feb 2022
Income Statement
Total Revenue	29.07B	29.18B	29.45B	29.61B	32.16B	33.73B
Gross Profit	15.11B	15.07B	15.01B	15.59B	17.05B	18.21B
EBITDA	1.19B	1.09B	1.01B	-125.00M	1.46B	2.18B
Net Income	374.00M	358.00M	136.00M	-858.00M	671.00M	1.65B
Balance Sheet
Total Assets	27.27B	28.05B	28.89B	29.06B	31.55B	31.93B
Cash, Cash Equivalents and Short-Term Investments	8.94B	10.06B	9.52B	9.29B	12.55B	13.94B
Total Debt	0	4.00M	9.00M	15.00M	20.00M	26.00M
Total Liabilities	7.60B	8.40B	9.62B	10.12B	11.67B	12.37B
Stockholders Equity	19.68B	19.65B	19.27B	18.94B	19.88B	19.55B
Cash Flow
Free Cash Flow	0	704.00M	426.00M	-1.88B	-917.00M	-1.35B
Operating Cash Flow	0	830.00M	691.00M	-877.00M	191.00M	1.84B
Investing Cash Flow	0	2.11B	-1.90B	-1.42B	-641.00M	-3.41B
Financing Cash Flow	0	-112.00M	-112.00M	-112.00M	-112.00M	-3.11B

Felissimo Corporation Technical Analysis

Technical Analysis SentimentNegative

Last Price835.00

Price Trends

50DMA852.58Negative

100DMA858.06Negative

200DMA855.66Negative

Market Momentum

MACD-4.90Negative

RSI38.34Neutral

STOCH43.75Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3396, the sentiment is Negative. The current price of 835.00 is below the 20-day moving average (MA) of 837.85, below the 50-day MA of 852.58, and below the 200-day MA of 855.66, indicating a bearish trend. The MACD of -4.90 indicates Negative momentum. The RSI at 38.34 is Neutral, neither overbought nor oversold. The STOCH value of 43.75 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:3396.

Felissimo Corporation Peers Comparison

Overall Rating

UnderperformOutperform

Sector (61)

Financial Indicators

JP:3396 against its peers
Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
JP:3560	77Outperform	JPY 11.96B	14.68	―	1.96%	23.56%	81.61%
JP:7110	75Outperform	JPY 12.91B	12.39	―	3.18%	21.85%	44.61%
Sector *	61Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
JP:9997	61Neutral	JPY 103.55B	8.74	7.79%	4.01%	4.81%	22.61%
JP:3396	57Neutral	JPY 5.54B	15.92	―	2.39%	-1.29%	-0.27%
JP:3192	43Neutral	JPY 1.17B	-650.00	―	―	―	―
JP:8165	40Underperform	JPY 3.66B	-4.43	―	―	-7.63%	-125.49%

* Consumer Cyclical Sector Average

Performance Comparison

JP:3396 and its peers over the selected period
Ticker	Company Name	Price	Change	% Change
JP:3396	Felissimo Corporation	835.00	-10.45	-1.24%
JP:9997	Belluna Co., Ltd.	1060.00	55.90	5.57%
JP:3192	Shirohato Co., Ltd.	194.00	-80.00	-29.20%
JP:3560	Hobonichi Co., Ltd.	5100.00	1940.30	61.41%
JP:7110	Kurashicom Inc.	1731.00	-323.58	-15.75%
JP:8165	Senshukai Co., Ltd.	75.00	-149.00	-66.52%

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 05, 2026

Felissimo Corporation AI Stock Analysis