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Mixi (2121) AI Stock Analysis

JP:2121

Mixi

(TSE/TYO:2121)

Select Model
Rating:77Outperform
Price Target:JPY 4,313.00â–²(7.83% Upside)
Action:reiterated
Date:10/31/26

The overall score of 77 reflects a company with strong financial health and attractive valuation, partially offset by mixed technical signals. The most significant positive factors are the robust recovery in profitability and cash flow, a conservative balance sheet, and a compelling combination of a low P/E ratio and high dividend yield. The primary moderating factor is the neutral-to-weak short-term technical momentum, which tempers the otherwise bullish fundamental picture.

Positive Factors
Strong profitabilityMIXI’s strong gross and operating profitability indicates that its digital consumer services retain meaningful economic value after direct and operating costs. These margins provide room to fund product investment, absorb moderate cost pressure, and convert revenue growth into durable earnings over the next several quarters.
Negative Factors
Margin volatilityThe sharp variation in net profitability shows that MIXI’s earnings remain sensitive to product mix, seasonality, or cost swings. Even with strong current margins, this history makes future earnings less predictable and could limit the durability of operating performance if conditions weaken.

Mixi (2121) vs. iShares MSCI Japan ETF (EWJ)

-20%-10%0%10%20%30%40%JP:2121+36.17%EWJ+16.91%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
JPY 1.39B
Dividend Yield
3.00%
Average Volume (3M)
360.04K
Price to Earnings (P/E)
11.8
Beta (1Y)
0.33
Revenue Growth
30.31%
EPS Growth
33.74%
Country
Japan
Employees
2,116
Sector
Communication Services
Sector Strength
60
Industry
Electronic Gaming & Multimedia

Mixi Business Overview & Revenue Model

Company Description

Tokyo-based mixi, Inc., initially founded as eMecury Co., Ltd. in 1999 before its rebranding in February 2006, is a diverse Japanese enterprise focused on entertainment and lifestyle services. The company boasts a robust digital portfolio, encompassi...

How the Company Makes Money

Null.

Mixi Earnings Call Summary

Earnings Call Date:Jan 13, 2025(Q2-2025)|% Change Since:48.16%|Next Earnings Date:Feb 12, 2025
Earnings Call SentimentPositive

The earnings call presented a generally positive outlook with significant growth in several segments, strong performance of new products, and successful launches. However, challenges such as misconduct impact and declines in certain entertainment products were noted.

Positive Updates

Overall Increase in Sales and Profits
Net sales increased to JPY 38.7 billion with EBITDA at JPY 7.1 billion and operating income at JPY 5.9 billion. Profit attributable to owners of parent was JPY 2.9 billion, indicating an increase in both sales and profits.

Negative Updates

Misconduct Impact on Net Income
Misconduct at a consolidated subsidiary led to a decrease in net income by JPY 500 million.

Company Guidance

During the Q2 2025 earnings call for 2121.T, CFO Kohei Shimamura reported a positive financial performance with net sales reaching JPY 38.7 billion and EBITDA at JPY 7.1 billion. The company saw an operating income of JPY 5.9 billion and a profit attributable to owners of the parent at JPY 2.9 billion, despite a JPY 500 million decrease in net income due to misconduct at a subsidiary. The Sports segment experienced a 28.6% year-on-year increase in net sales to JPY 9.6 billion, driven by TIPSTAR and FC Tokyo, while the Lifestyle segment saw a 27.7% rise in sales to JPY 2.7 billion. However, the Digital Entertainment segment faced a 9.1% decline in sales to JPY 22 billion, despite a 27.7% increase in EBITDA to JPY 8.2 billion. The Investment segment reported net sales of JPY 4.3 billion, bolstered by Timee share sales. CEO Koki Kimura highlighted the strong performance of new character sales for Monster Strike and the promising growth of the new SNS mixi2, with over 1.2 million registered users by December.

Mixi Financial Statement Overview

Summary

Financial performance is strong, driven by a robust recovery in revenue growth (6.9% TTM), expanding margins (TTM EBIT margin of 15.2%), and excellent cash flow generation. The balance sheet is conservative with a manageable debt-to-equity ratio of 23.5% and a healthy ROE of 12.0%. The primary risk is historical volatility in earnings and cash flow, typical for the industry.

Income Statement

78Positive

Balance Sheet

82Very Positive

Cash Flow

85Very Positive
Financial statement breakdown
BreakdownTTMMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue199.96B171.37B154.85B146.87B146.87B118.10B
Gross Profit131.56B113.59B106.04B102.63B105.12B88.58B
EBITDA43.13B34.25B32.03B17.00B15.97B20.36B
Net Income22.25B17.27B17.60B7.08B5.16B10.26B
Balance Sheet
Total Assets294.61B280.40B225.54B207.34B222.32B218.06B
Cash, Cash Equivalents and Short-Term Investments147.33B146.31B144.04B129.53B138.44B133.03B
Total Debt45.65B45.15B12.45B7.44B7.80B8.14B
Total Liabilities94.84B90.94B44.21B31.61B38.86B32.00B
Stockholders Equity192.51B182.39B180.06B174.52B182.14B184.64B
Cash Flow
Free Cash Flow31.53B10.43B23.77B9.76B18.88B731.00M
Operating Cash Flow39.99B20.23B30.26B13.22B20.85B4.04B
Investing Cash Flow-16.25B-31.55B-14.49B-6.85B-7.35B-17.44B
Financing Cash Flow-917.00M13.22B-10.38B-15.73B-8.33B-16.63B

Mixi Technical Analysis

Technical Analysis SentimentPositive
Last Price4000.00

Price Trends

50DMA3712.91Positive
100DMA3285.32Positive
200DMA2925.30Positive

Market Momentum

MACD58.93Positive
RSI63.05Neutral
STOCH38.73Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2121, the sentiment is Positive. The current price of 4000.00 is above the 20-day moving average (MA) of 3862.50, above the 50-day MA of 3712.91, and above the 200-day MA of 2925.30, indicating a bullish trend. The MACD of 58.93 indicates Positive momentum. The RSI at 63.05 is Neutral, neither overbought nor oversold. The STOCH value of 38.73 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:2121.

Mixi Peers Comparison

Overall Rating

UnderperformOutperform
Sector (60)

Financial Indicators

JP:2121 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
JP:2121JP:212177OutperformJPY 238.82B11.7612.05%3.00%30.31%33.74%
JP:3932JP:393268NeutralJPY 50.93B7.32―9.23%31.30%923.93%
JP:2432JP:243264NeutralJPY 236.41B6.3316.91%2.58%-16.65%39.13%
JP:3765JP:376563NeutralJPY 122.94B51.192.01%3.85%-6.09%-56.51%
JP:3632JP:363261NeutralJPY 77.19B17.984.38%5.14%-10.13%242.10%
Sector *60Neutral$48.67B4.58-11.27%4.14%2.83%-41.78%
JP:3656JP:365645NeutralJPY 12.64B15.06――10.54%―

* Communication Services Sector Average

Performance Comparison

0%50%100%JP:2121JP:2432JP:3632JP:3765JP:3656JP:3932Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
JP:2121 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
JP:2121Mixi 4000.001052.8135.72%
JP:2432DeNA Co 2558.00-53.54-2.05%
JP:3632GREE 428.0046.1412.08%
JP:3765Gungho Online Entertainment 2340.00-192.47-7.60%
JP:3656KLab Inc.150.00-59.00-28.23%
JP:3932Akatsuki, Inc.1300.00448.3752.65%

Mixi Corporate Events

MIXI Delivers Strong First-Half Earnings and Signals Higher Dividends

Oct 30, 2026

MIXI reported strong interim results for the six months ended September 30, 2026, with net sales rising 42.4% year-on-year to ¥96.0 billion and profit attributable to owners of parent more than doubling. EBITDA nearly doubled, operating income s...

MIXI Says PointsBet Forecast Cut Will Not Alter Full-Year Outlook

Oct 13, 2026

MIXI’s Australian-listed consolidated subsidiary PointsBet Holdings Limited has issued a trading update for the first half of fiscal 2027, forecasting group revenue of about 113 million AUD, a year-on-year decline of roughly 16%. The company al...

MIXI Lifts FY2027 Profit and Dividend Forecast on Extraordinary Gain

Jul 31, 2026

MIXI, Inc., a TSE Prime Market-listed Japanese internet services company, focuses on growth through business development, R&D, and M&A while maintaining a shareholder-friendly capital policy. The group aims for sustainable corporate value enh...

MIXI Delivers Surging Q1 Profits and Lifts Full-Year Dividend Outlook

Jul 31, 2026

MIXI reported a sharp earnings rebound for the quarter ended June 30, 2026, with net sales surging 50.3% year on year to ¥47.1 billion and profit attributable to owners of parent jumping 311.7% to ¥5.8 billion. EBITDA more than doubled and...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 31, 2026