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Operating Expense Breakdown
Details core costs like R&D, marketing, and admin, offering insight into how efficiently the company runs and where it’s prioritizing investment.Since 2022 Jumia has materially shrunk its structural cost base—G&A and technology spend fell and have stayed down—while fulfillment unit costs improved, driving meaningful operating leverage. Sales & advertising was pared back in 2023 then selectively ramped again in 2025 to fuel marketplace monetization, explaining recent upticks. That rebalancing helps explain the narrower adjusted EBITDA loss and management’s Q4’26 breakeven target, but the progress remains exposed to volume seasonality and fuel/chip-driven fulfillment cost pressure and smartphone price shocks that could quickly widen spend or erode margins.
Date | General and Administrative | Fulfillment | Technology and Content | Other | Sales and Advertising |
|---|---|---|---|---|---|
Jun 30, 2026 | $15.20M | $12.70M | $9.00M | $0.00 | $5.50M |
Mar 31, 2026 | $16.10M | $9.40M | $9.60M | $0.00 | $3.10M |
Dec 31, 2025 | $14.33M | $14.82M | $9.45M | $164.00K | $6.97M |
Sep 30, 2025 | $17.64M | $10.40M | $8.71M | $57.00K | $5.16M |
Jun 30, 2025 | $16.96M | $10.84M | $9.22M | $60.00K | $4.15M |
Mar 31, 2025 | $17.19M | $9.40M | $9.64M | $22.00K | $3.10M |
Dec 31, 2024 | $14.33M | $12.90M | $10.00M | $413.00K | $4.80M |
Sep 30, 2024 | $16.80M | $9.76M | $9.73M | $128.00K | $4.41M |
Jun 30, 2024 | $19.21M | $9.32M | $8.72M | $357.00K | $4.42M |
Mar 31, 2024 | $17.45M | $9.38M | $9.11M | $86.00K | $3.74M |