Under Armour (1UAA) Stock Price & Analysis
1UAA Stock Chart & Stats
- Day’s Range
- EUR 4.87 - EUR 4.91
- 52-Week Range
- EUR 2.20 - EUR 9.00
- Previous Close
- EUR 5.02
- Volume
- N/A
- Average Volume (3M)
- 90
- Market Cap
- EUR 2.18B
- Enterprise Value
- EUR 3.74B
- Total Cash (Recent Filing)
- EUR 284.55M
- Total Debt (Recent Filing)
- EUR 773.22M
- Price to Earnings (P/E)
- ―
- Beta
- 0.67
- Next Earnings
- Feb 11, 2027 (Est.)
- EPS Estimate
- 0.04
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
SKU Rationalization
A sustained reduction in SKU complexity can concentrate investment on stronger franchises, improve inventory productivity, and reduce operational inefficiency. If execution continues, the narrower assortment may support better full-price selling and more disciplined use of working capital.
Cost Control
Beating operating-income guidance despite lower revenue indicates meaningful cost discipline and improved execution. Maintaining the annual profit target while resetting sales expectations suggests management can protect earnings through expense control, although durable improvement depends on sustaining those actions.
Product Momentum
Products selling at full price and gaining traction across several categories provide evidence that Under Armour can still create differentiated demand. Successful launches can strengthen brand relevance, improve product mix, and support healthier margins if momentum broadens beyond a limited group of offerings.
Bears Say
Declining Demand
Broad weakness across revenue, North America, and direct-to-consumer channels points to a demand problem rather than an isolated regional issue. Continued declines would reduce operating leverage, make inventory and marketing spending less efficient, and limit the benefits of cost reductions.
Losses And Cash Burn
Negative earnings and free cash flow reduce Under Armour’s ability to fund product investment, marketing, and restructuring internally. Although the reported cash burn is not extreme in scale, repeated negative periods could increase reliance on financing and constrain strategic flexibility.
Non-Recurring Margin Support
A meaningful portion of recent margin improvement came from tariff refunds rather than recurring selling strength or structural cost savings. As that benefit fades, underlying profitability will face a tougher test, particularly while promotional activity and demand weakness pressure pricing.
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Under Armour Stock Smart Score
Company Description
Under Armour
Under Armour, Inc. (UAA) specializes in the design, promotion, and distribution of athletic clothing, footwear, and accessories for men, women, and young people. Its apparel collection includes various fits such as compression, fitted, and loose styles. Additionally, the firm produces specialized footwear designed for running, training, basketball, cleated sports, post-exercise recovery, and outdoor activities. The product range extends to accessories like gloves, bags, headwear, and sports masks. Furthermore, Under Armour manages digital platforms, MapMyRun and MapMyRide, offering subscription and advertising services. Products are prominently featured under its core brands, including UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA. Under Armour distributes its merchandise via extensive wholesale channels, encompassing major national and regional sporting goods chains, independent and specialized retailers, department stores, single-brand Under Armour retail outlets, institutional sports organizations, and athletic leagues and teams, along with independent distributors. Concurrently, it engages in direct-to-consumer sales through its network of 422 company-owned brand and factory house stores, as well as its e-commerce platforms. Its global operations span across the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific region, and Latin America. Founded in 1996, Under Armour, Inc. has its corporate headquarters situated in Baltimore, Maryland.
- Sector
- Consumercyclical
- Industry
- Apparel - Manufacturers
- CEO
- Kevin A. Plank
- Employees
- 14,100
- Website
- www.underarmour.com
- Address
- 101 Performance Drive, Baltimore, MD, 21230, US
Under Armour (1UAA) Earnings & Revenues
1UAA Earnings Call
Earnings Call SentimentNeutral
The call presented a balanced picture: clear operational progress (cost discipline, SKU rationalization, inventory control, product wins like the Bouncy Tee, and an adjusted operating income beat) contrasted with a deteriorating top-line backdrop driven by softer consumer demand, promotional market dynamics, China execution issues and footwear/category weakness. Management lowered revenue guidance but maintained profitability targets by cutting and reallocating spend, relying in part on non-recurring tariff refunds. Overall, strengths in execution and product momentum are offset by meaningful near-term demand risks.
View all IT:1UAA earnings summaries1UAA Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 15 | 1 | 6 |
| Technical Analysis | 4 | 1 | 5 |
| Moving Averages | 11 | 0 | 1 |
