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Total Customers
Shows the total number of customers using HubSpot's services, indicating market penetration, customer acquisition success, and overall business growth.HubSpot’s customer base has grown consistently, tracking the company’s targeted net-add cadence and reflecting successful upmarket and multi-hub penetration. The recent quarter’s pullback aligns with management’s callout that pricing/packaging changes and sales retraining slowed bookings and lengthened evaluation cycles, creating near-term revenue timing risk. Longer term, rising ARPC, improving NRR and accelerating AI monetization should lift customer lifetime value—watch whether pricing and credits reaccelerate adds to validate back-half guidance.
Date | Total Customers |
|---|---|
Jun 30, 2026 | 306.45K |
Mar 31, 2026 | 299.46K |
Dec 31, 2025 | 288.71K |
Sep 30, 2025 | 278.88K |
Jun 30, 2025 | 267.98K |
Mar 31, 2025 | 258.26K |
Dec 31, 2024 | 247.94K |
Sep 30, 2024 | 238.13K |
Jun 30, 2024 | 228.05K |
Mar 31, 2024 | 216.06K |