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Hour Loop, Inc. (HOUR)
:HOUR
US Market

Hour Loop Inc (HOUR) AI Stock Analysis

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Hour Loop Inc

(NASDAQ:HOUR)

59Neutral
Hour Loop Inc demonstrates strengths in financial performance, particularly in revenue growth and improved profitability. However, technical analysis reflects a bearish outlook with the stock trading below major moving averages, and the high P/E ratio suggests potential overvaluation. The lack of a dividend yield further impacts its appeal. The company needs to address liquidity improvements and market perception to enhance its stock performance.

Hour Loop Inc (HOUR) vs. S&P 500 (SPY)

Hour Loop Inc Business Overview & Revenue Model

Company DescriptionHour Loop, Inc., an online retailer, engages in e-commerce retailing in the United States. The company sells home/garden décor, toys, kitchenware, apparel, and electronics products. It sells its products through hourloop.com, amazon.com, and walmart.com. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.
How the Company Makes MoneyHour Loop Inc makes money through the sale of products on various e-commerce platforms. The company generates revenue by purchasing goods from suppliers and selling them at a markup. Key revenue streams include sales from their online storefronts and third-party marketplaces such as Amazon. Strategic partnerships with suppliers and effective supply chain management are significant factors contributing to its earnings, allowing Hour Loop Inc to maintain competitive pricing while ensuring product availability and customer satisfaction.

Hour Loop Inc Financial Statement Overview

Summary
Hour Loop Inc shows positive revenue growth and profitability with improved financial management. The balance sheet reflects reduced debt, enhancing financial stability, although liquidity and cash management require focus for better free cash flow.
Income Statement
70
Positive
Hour Loop Inc has demonstrated consistent revenue growth over recent years, with a notable increase from $38.7 million in 2020 to $138.3 million in 2024. Gross profit margins have been stable, albeit with some fluctuations, around 50%. The company has made significant improvements in net income, turning a negative figure in 2023 to a positive $657,447 in 2024, indicating enhanced profitability. However, EBIT and EBITDA margins have been low, suggesting room for operational efficiency improvements.
Balance Sheet
65
Positive
The company's debt-to-equity ratio has improved, indicating reduced reliance on debt, with a decrease in total debt from $4.9 million in 2023 to $725,507 in 2024. Stockholders' equity has increased, enhancing financial stability. The equity ratio remains moderate, reflecting a balanced capital structure. However, the relatively high total liabilities compared to assets could pose a risk if not managed cautiously.
Cash Flow
60
Neutral
Hour Loop Inc's cash flow situation has improved, moving from negative operating cash flow in 2023 to positive in 2024. The operating cash flow to net income ratio indicates improved cash generation efficiency. Despite the positive trend, free cash flow remains modest, suggesting a need for further improvement in liquidity and cash management strategies.
Breakdown
TTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
143.31M138.25M132.12M95.93M62.79M38.66M
Gross Profit
77.33M72.01M66.52M48.99M34.81M22.02M
EBIT
2.63M730.94K-3.00M-1.92M5.47M3.69M
EBITDA
3.16M730.94K-2.87M-1.72M5.47M0.00
Net Income Common Stockholders
1.77M657.45K-2.43M-1.48M4.78M3.83M
Balance SheetCash, Cash Equivalents and Short-Term Investments
838.96K2.12M2.48M4.56M10.59M4.97M
Total Assets
0.0019.97M19.55M25.73M18.82M9.85M
Total Debt
0.00725.51K4.91M1.10M5.21M84.54K
Net Debt
838.96K-1.39M2.42M-3.46M-5.38M-4.88M
Total Liabilities
0.0014.81M15.10M18.90M16.16M5.67M
Stockholders Equity
355.18K5.16M4.45M6.83M2.65M4.17M
Cash FlowFree Cash Flow
492.18K313.14K-2.08M-11.94M7.75M3.82M
Operating Cash Flow
492.98K313.14K-2.06M-11.60M7.76M3.82M
Investing Cash Flow
-35.83K-36.00K-14.82K-339.52K-16.11K0.00
Financing Cash Flow
-263.45K-671.00K0.005.92M-2.13M299.26K

Hour Loop Inc Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price1.51
Price Trends
50DMA
1.44
Negative
100DMA
1.80
Negative
200DMA
1.59
Negative
Market Momentum
MACD
-0.02
Negative
RSI
51.57
Neutral
STOCH
73.96
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HOUR, the sentiment is Neutral. The current price of 1.51 is above the 20-day moving average (MA) of 1.28, above the 50-day MA of 1.44, and below the 200-day MA of 1.59, indicating a neutral trend. The MACD of -0.02 indicates Negative momentum. The RSI at 51.57 is Neutral, neither overbought nor oversold. The STOCH value of 73.96 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HOUR.

Hour Loop Inc Risk Analysis

Hour Loop Inc disclosed 49 risk factors in its most recent earnings report. Hour Loop Inc reported the most risks in the “Finance & Corporate” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Hour Loop Inc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$7.00B11.553.07%3.89%2.60%-21.53%
60
Neutral
$4.96B33.22-39.97%2.18%-32.87%
59
Neutral
195.714.34%4.64%
WW
50
Neutral
$5.01B17.86%-0.89%46.62%
49
Neutral
$422.50M-134.38%-23.23%
46
Neutral
$4.80M-37.82%-16.85%-9.20%
44
Neutral
$330.09M-42.08%-8.53%-2070.29%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HOUR
Hour Loop Inc
1.37
0.25
22.32%
FLWS
1-800 Flowers
4.84
-5.18
-51.70%
W
Wayfair
38.53
-32.53
-45.78%
ETSY
Etsy
46.96
-17.61
-27.27%
JMIA
Jumia Technologies AG
3.27
-3.39
-50.90%
JWEL
Jowell Global
2.30
1.20
109.09%

Hour Loop Inc Corporate Events

Executive/Board Changes
Hour Loop Inc Updates Executive Bonus Agreements
Neutral
Mar 17, 2025

On March 14, 2025, Hour Loop, Inc. announced amendments to the executive employment agreements for Sam Lai and Sau Kuen (Maggie) Yu, who are key figures in the company and majority stockholders. The amendments set specific performance-based bonus targets for the 2025 fiscal year, with Mr. Lai’s bonuses tied to net profit growth and Ms. Yu’s bonuses linked to acquiring new vendors. Both executives are guaranteed a $100,000 bonus on December 22, 2025, regardless of performance outcomes.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.