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Hooker Furniture Corp. (HOFT)
NASDAQ:HOFT
US Market
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Hooker Furniture (HOFT) AI Stock Analysis

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HOFT

Hooker Furniture

(NASDAQ:HOFT)

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Neutral 56 (OpenAI - Gpt-5.6Sol)
Rating:56Neutral
Price Target:
$14.50
▲(4.92% Upside)
Action:Reiterated
Date:09/15/26
HOFT scores moderately due to mixed financials: weak recent profitability and declining revenue are partially offset by low leverage and an improving, currently positive cash-flow profile. The earnings call adds support via reported profitability and backlog/cost-structure progress, while technical indicators remain a notable drag due to negative momentum and weak RSI/stochastic readings. Valuation is helped by the ~4.48% dividend yield but constrained by the negative P/E tied to loss-making periods.
Positive Factors
Cost reductions and margin recovery
Sustained cost reductions and materially higher gross margin show that management is improving the operating model despite lower sales. If these gains persist, they can support profitability through a weak demand cycle and create operating leverage when furniture demand recovers.
Negative Factors
Demand weakness and declining sales
Weak housing activity, selective consumer spending, and soft big-ticket demand directly pressure furniture purchasing and retailer orders. With management expecting no meaningful near-term market improvement, lower volumes may continue to weigh on revenue and limit the durability of the recovery.
Read all positive and negative factors
Positive Factors
Negative Factors
Cost reductions and margin recovery
Sustained cost reductions and materially higher gross margin show that management is improving the operating model despite lower sales. If these gains persist, they can support profitability through a weak demand cycle and create operating leverage when furniture demand recovers.
Read all positive factors

Hooker Furniture Key Performance Indicators (KPIs)

Any
Any
Gross Profit By Segment
Gross Profit By Segment
Reveals profitability across different business units, highlighting which segments drive earnings and where there might be challenges or opportunities for margin improvement.
Chart InsightsHooker Branded is clearly driving the profit rebound—recent gross‑profit gains reflect higher mix and margin expansion plus prior fixed‑cost cuts—while Home Meridian’s disappearance from recent quarters effectively removes a volatile, loss‑making element and concentrates earnings power in Hooker Branded and Domestic Upholstery. Management’s better Q1 margins and May order/backlog momentum (Margaritaville) point to more shipments and earnings in H2, but domestic upholstery softness and factory-specific import constraints temper near‑term revenue upside; strong liquidity and buybacks prioritize shareholder returns as demand normalizes.
Data provided by:The Fly

Hooker Furniture (HOFT) vs. SPDR S&P 500 ETF (SPY)

Hooker Furniture Business Overview & Revenue Model

Company Description
Hooker Furnishings Corporation is a diversified furniture company involved in the design, production, sourcing, and distribution of a broad spectrum of furniture. Their offerings span residential homes, the hospitality sector, and contract markets...
How the Company Makes Money
Hooker Furnishings primarily makes money by selling home furnishings products to customers on a wholesale basis. Its core revenue stream is product sales across major categories such as casegoods (wood and other hard-material furniture like bedroo...

Hooker Furniture Earnings Call Summary

Earnings Call Date:Sep 11, 2026
(Q2-2027)
|
% Change Since: |
Next Earnings Date:Dec 03, 2026
Earnings Call Sentiment Positive
The call was generally positive. The company reported its third consecutive profitable quarter, significant gross-margin and operating-income improvement, strong cash generation, lower inventory, backlog growth, and encouraging retailer commitments for Margaritaville. These positives were tempered by a 9% consolidated sales decline, continued housing and consumer-demand weakness, segment-level sales declines, tariff-related costs and administrative burdens, and a second-quarter operating loss in the All Other segment.
Positive Updates
Return to Profitability
Consolidated net income was $1.7 million, marking the company's third consecutive profitable quarter and a $4.9 million improvement over the prior-year second quarter. Results benefited from tariff recoveries, the sustained impact of cost-reduction initiatives, and improved profitability in reportable segments.
Negative Updates
Continued Weak Housing and Consumer Demand
Management cited continued weakness in housing activity, low consumer confidence, soft retail demand for furniture and home furnishings, weak housing turnover, weak big-ticket discretionary demand, and persistent macroeconomic challenges. The company does not expect meaningful near-term improvement in market conditions.
Read all updates
Q2-2027 Updates
Negative
Return to Profitability
Consolidated net income was $1.7 million, marking the company's third consecutive profitable quarter and a $4.9 million improvement over the prior-year second quarter. Results benefited from tariff recoveries, the sustained impact of cost-reduction initiatives, and improved profitability in reportable segments.
Read all positive updates
Company Guidance
For the second half of fiscal 27, management said consumer spending remains selective, housing turnover and big ticket discretionary demand remain weak, and it does not expect meaningful near term improvement in market conditions, but cost-structure and portfolio changes should help deliver improved results compared with the prior year period even if current conditions persist. Promotional activity is expected to normalize during the second half of the fiscal year, with “High confidence” that it is “not gonna be a trend moving forward,” and management said it is “pretty optimistic on the second half” and believes positive momentum will continue. Consolidated backlog increased 6.2% compared to prior year second quarter and 8.4% sequentially; Margaritaville has commitments for approximately 100 in-store galleries and 10 freestanding retail stores, with shipments expected to build through the second half of fiscal 27 and into fiscal 28, and a big part of its revenue is gonna be in the second half.

Hooker Furniture Financial Statement Overview

Summary
Fundamentals are mixed. The income statement is weak (income statement score 34) with declining TTM revenue and recent losses, only partly helped by improving gross margin. Offsetting this, the balance sheet is a relative strength (score 66) with modest leverage, and cash flow is improved (score 62) with positive TTM operating and free cash flow after prior volatility—though sustainability depends on demand stabilization and continued working-capital discipline.
Income Statement
34
Negative
Balance Sheet
66
Positive
Cash Flow
62
Positive
BreakdownTTMJan 2026Jan 2025Jan 2024Jan 2023Jan 2022
Income Statement
Total Revenue270.42M305.18M397.46M433.23M583.10M593.61M
Gross Profit78.33M74.02M88.65M108.69M93.29M101.70M
EBITDA-7.47M-17.26M-5.92M22.97M3.20M23.03M
Net Income-17.91M-26.97M-12.51M9.87M-4.31M11.72M
Balance Sheet
Total Assets224.44M225.89M313.94M343.59M381.72M374.56M
Cash, Cash Equivalents and Short-Term Investments18.66M1.11M6.29M43.16M19.00M69.37M
Total Debt23.95M28.14M70.29M76.25M95.34M54.04M
Total Liabilities55.85M56.65M109.56M117.61M145.69M113.43M
Stockholders Equity168.59M169.24M204.38M225.97M236.02M261.13M
Cash Flow
Free Cash Flow23.74M17.21M-26.09M48.66M-25.92M12.52M
Operating Cash Flow26.30M20.37M-23.02M55.47M-21.72M19.21M
Investing Cash Flow2.99M1.84M-2.70M-8.56M-29.96M-6.86M
Financing Cash Flow-13.14M-27.39M-11.15M-22.76M1.32M-8.82M

Hooker Furniture Technical Analysis

Technical Analysis Sentiment
Negative
Last Price13.82
Price Trends
50DMA
14.22
Negative
100DMA
13.93
Negative
200DMA
13.19
Negative
Market Momentum
MACD
-0.49
Positive
RSI
38.31
Neutral
STOCH
26.11
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HOFT, the sentiment is Negative. The current price of 13.82 is above the 20-day moving average (MA) of 13.55, below the 50-day MA of 14.22, and above the 200-day MA of 13.19, indicating a bearish trend. The MACD of -0.49 indicates Positive momentum. The RSI at 38.31 is Neutral, neither overbought nor oversold. The STOCH value of 26.11 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HOFT.

Hooker Furniture Risk Analysis

Hooker Furniture disclosed 19 risk factors in its most recent earnings report. Hooker Furniture reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Hooker Furniture Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
$333.07M12.2419.78%1.04%4.10%73.26%
69
Neutral
$552.69M14.068.40%21.93%-5.72%-22.50%
60
Neutral
$200.63M11.4013.28%1.07%52.13%
56
Neutral
$137.82M-7.64-10.59%4.48%-28.13%-38.44%
56
Neutral
$153.16M27.963.32%4.52%1.96%122.75%
56
Neutral
$1.23B15.387.86%3.16%0.20%-10.08%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HOFT
Hooker Furniture
13.94
4.41
46.29%
BSET
Bassett Furniture
17.80
2.27
14.63%
ETD
Ethan Allen
22.20
-1.71
-7.15%
FLXS
Flexsteel
81.90
34.23
71.80%
LZB
La-Z-Boy Incorporated
30.97
-2.09
-6.34%
LOVE
The Lovesac Company
14.69
-3.03
-17.10%

Hooker Furniture Corporate Events

Executive/Board ChangesRegulatory Filings and Compliance
Hooker Furnishings Corrects CEO Equity Award Limits
Negative
Sep 4, 2026
The Compensation Committee of Hooker Furnishings’ board determined that equity awards granted to CEO and director Jeremy R. Hoff in fiscal 2026 and fiscal 2027 exceeded the annual share limit under the company’s Stock Incentive Plan. T...
Dividends
Hooker Furnishings Declares Quarterly Dividend, Signals Ongoing Confidence
Positive
Sep 3, 2026
Hooker Furnishings Corporation, a century-old U.S.-based designer, marketer, importer and manufacturer of casegoods, upholstered and outdoor furniture, serves residential, hospitality and contract markets through multiple upscale brands and a netw...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 15, 2026