Hooker Furniture (HOFT) AI Stock Analysis

• Market Cap: $97.61M
• Dividend Yield: 10.13%
• Average Volume (3M): 39.63K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.37
• Revenue Growth: -6.46%
• EPS Growth: -1110.82%
• Country: US
• Employees: 1,034
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): -0.31
• Shares Outstanding: 10,750,033
• 10 Day Avg. Volume: 29,630
• 30 Day Avg. Volume: 39,628
• PEG Ratio: 0.04
• Price to Book (P/B): 0.63
• Price to Sales (P/S): 0.32
• P/FCF Ratio: -4.87
• Enterprise Value/Market Cap: 1.49
• Enterprise Value/Revenue: 0.37
• Enterprise Value/Gross Profit: 1.65
• Enterprise Value/Ebitda: -29.75
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0

• Rating: 42 Neutral
• Price Target: $8.50 ▼(-4.28% Downside)

Hooker Furniture's stock score reflects significant financial and technical challenges. The company's financial performance is under pressure with declining revenues and negative cash flow. Technical indicators show bearish momentum, and the valuation is mixed with a negative P/E but high dividend yield. While strategic initiatives and cost-saving measures offer some hope, macroeconomic pressures and sales declines remain substantial risks.

Hooker Furniture Business Overview & Revenue Model

Company Description

Hooker Furnishings Corporation designs, manufactures, imports, and markets residential household, hospitality, and contract furniture. The company's Hooker Branded segment offers design categories, including home entertainment, home office, accent, dining, and bedroom furniture under the Hooker Furniture brand; and imported upholstered furniture under the Hooker Upholstery brand. Its Home Meridian segment provides home furnishings under the Accentrics Home brand; a range of bedroom, dining room, accent, display cabinet, home office, and youth furnishings under the Pulaski Furniture and Samuel Lawrence Furniture brands; and imported leather motion upholstery under the Prime Resources International brand. This segment also designs and supplies hotel furnishings for four and five-star hotels under the Samuel Lawrence Hospitality brand name; and ready-to-assemble furniture under the HMidea brand. The company's Domestic Upholstery segment offers motion and stationary leather furniture under the Bradington-Young brand; occasional chairs, settees, sofas, and sectional seating under the Sam Moore Furniture brand; and upholstered furniture, such as private label sectionals, modulars, sofas, chairs, ottomans, benches, beds, and dining chairs for lifestyle specialty retailers under the Shenandoah Furniture brand. It also supplies upholstered seating and casegoods to upscale senior living and assisted living facilities through designers, design firms, industry dealers, and distributors under the H Contract brand; and interior designer products under the Lifestyle Brands name. The company sells home furnishing products through retailers, including independent furniture stores, department stores, mass merchants, national chains, catalog merchants, interior designers, e-commerce retailers, and warehouse clubs primarily in North America. Hooker Furnishings Corporation was incorporated in 1924 and is headquartered in Martinsville, Virginia.

How the Company Makes Money

Hooker Furniture generates revenue primarily through the sale of its furniture products to retailers, wholesalers, and directly to consumers through various channels. The company's revenue model is built on multiple key streams including the sale of casegoods, upholstery, and home office furniture. Significant partnerships with a network of retailers enhance distribution, while ongoing relationships with overseas manufacturers help manage production costs and supply chain efficiency. Additionally, the company benefits from seasonal promotions and marketing strategies that drive consumer demand, contributing to its overall earnings.

Hooker Furniture Financial Statement Overview

Summary

Hooker Furniture is facing financial difficulties with declining revenue, negative net income, and cash flow issues. The income statement and cash flow scores are particularly low, indicating challenges in profitability and liquidity. The balance sheet is relatively stable but shows a decline in stockholders' equity.

Income Statement

Hooker Furniture's income statement shows significant challenges. The TTM data reflects a decline in revenue compared to previous years, with a negative net income indicating losses. Gross profit margins have also decreased, highlighting cost pressures. The EBIT and EBITDA margins are negative, suggesting issues in operational efficiency. Overall, the company is facing difficulties in maintaining profitability and revenue growth.

Balance Sheet

The balance sheet presents a mixed picture. The debt-to-equity ratio is relatively stable, indicating a manageable level of debt compared to equity. However, there has been a decline in stockholders' equity over time. The equity ratio remains healthy, suggesting the company still has a solid asset base. Despite these strengths, the decrease in total assets and stockholders' equity may pose risks if the trend continues.

Cash Flow

Cash flow analysis reveals concerning trends. The operating cash flow is negative, indicating insufficient cash generated from operations to cover expenses. Free cash flow has also declined significantly, leading to liquidity pressures. The free cash flow to net income ratio is unfavorable, highlighting cash generation issues. These factors suggest challenges in sustaining operations without external financing.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	389.21M	397.46M	433.23M	583.10M	593.61M	540.08M
Gross Profit	88.28M	88.65M	108.69M	93.29M	101.70M	112.75M
EBITDA	-4.90M	-5.92M	22.97M	3.20M	23.03M	-7.25M
Net Income	-11.47M	-12.51M	9.87M	-4.31M	11.72M	-10.43M
Balance Sheet
Total Assets	299.69M	313.94M	343.59M	381.72M	374.56M	352.27M
Cash, Cash Equivalents and Short-Term Investments	18.01M	6.29M	43.16M	19.00M	69.37M	65.84M
Total Debt	69.02M	70.29M	76.25M	95.34M	54.04M	36.09M
Total Liabilities	100.53M	109.56M	117.61M	145.69M	113.43M	94.77M
Stockholders Equity	199.16M	204.38M	225.97M	236.02M	261.13M	257.50M
Cash Flow
Free Cash Flow	-13.08M	-26.26M	48.66M	-25.92M	12.52M	67.05M
Operating Cash Flow	-9.83M	-23.02M	55.47M	-21.72M	19.21M	68.26M
Investing Cash Flow	-2.71M	-2.70M	-8.56M	-29.96M	-6.86M	-476.00K
Financing Cash Flow	-10.33M	-11.15M	-22.76M	1.32M	-8.82M	-37.98M

Hooker Furniture Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 8.88
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HOFT, the sentiment is Neutral. The current price of 8.88 is below the 20-day moving average (MA) of 8.97, below the 50-day MA of 9.80, and below the 200-day MA of 10.22, indicating a neutral trend. The MACD of -0.26 indicates Negative momentum. The RSI at 46.57 is Neutral, neither overbought nor oversold. The STOCH value of 38.24 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HOFT.

Hooker Furniture Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
FLXS	―	$182.59M	8.33	14.28%	2.16%	6.00%	64.58%
BSET	―	$128.11M	16.52	4.70%	5.42%	-2.74%	―
ETD	―	$615.04M	13.09	9.96%	7.06%	-4.61%	-25.66%
LZB	―	$1.31B	14.52	9.09%	2.78%	2.18%	-22.35%
Sector *	―	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
LOVE	―	$202.64M	22.25	6.45%	―	-0.50%	26.88%
HOFT	―	$97.61M	―	-6.33%	10.13%	-6.46%	-1110.82%

Hooker Furniture Corporate Events

Hooker Furniture Announces CAO Termination Amid Cost-Saving Plan

On October 1, 2025, Hooker Furnishings Corporation announced the termination of Anne J. Smith, Chief Administration Officer, effective October 31, 2025. This decision is part of a broader cost-saving initiative to reduce fixed costs by $25 million, positioning the company to maintain resilience and capture growth opportunities in a challenging market environment. Anne Smith, who plans to retire, has been a key figure in the company for over seventeen years, contributing significantly in various management roles.

The most recent analyst rating on (HOFT) stock is a Hold with a $10.00 price target. To see the full list of analyst forecasts on Hooker Furniture stock, see the HOFT Stock Forecast page.

Hooker Furnishings Reports Q2 Results and Strategic Plans

Hooker Furnishings Corporation, a prominent player in the home furnishings industry, specializes in designing, marketing, and importing a wide range of furniture products for residential, hospitality, and contract markets. The company is known for its diverse product lines, including casegoods, leather, and fabric-upholstered furniture.

Hooker Furniture’s Mixed Earnings Call: Resilience Amid Challenges

The recent earnings call for Hooker Furniture painted a picture of resilience amidst adversity. While the company demonstrated significant progress in cost reduction and improvements in certain segments, it continues to grapple with substantial challenges, particularly within the Home Meridian segment. The overall sentiment was mixed, reflecting both optimism and caution as the company navigates macroeconomic pressures.

Hooker Furniture Announces Quarterly Cash Dividend

On September 9, 2025, Hooker Furnishings Corporation announced a quarterly cash dividend of $0.23 per share, payable on September 30, 2025, to shareholders of record on September 19, 2025. This announcement reflects the company’s ongoing commitment to returning value to its shareholders and may positively impact investor sentiment and market positioning.

The most recent analyst rating on (HOFT) stock is a Hold with a $10.00 price target. To see the full list of analyst forecasts on Hooker Furniture stock, see the HOFT Stock Forecast page.