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Amuse Group Holding Ltd. (HK:8545)
:8545
Hong Kong Market
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Amuse Group Holding Ltd. (8545) AI Stock Analysis

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HK:8545

Amuse Group Holding Ltd.

(8545)

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Neutral 51 (OpenAI - 5.2)
Rating:51Neutral
Price Target:
HK$0.04
▼(-12.50% Downside)
Action:Reiterated
Date:02/25/26
The score is held back primarily by profitability and revenue decline (negative EBIT/net income) and weak technical trend signals (below key moving averages, negative MACD). Offsetting these risks are a strong, low-leverage balance sheet and a meaningful rebound in operating/free cash flow.
Positive Factors
Strong balance sheet
An 84.5% equity ratio and 0.03 debt-to-equity indicate durable financial strength and minimal interest burden. Low leverage gives the company flexibility to fund operations, absorb demand shocks, and pursue strategic investments without relying on costly external financing, improving medium-term resilience.
Negative Factors
Negative profitability (EBIT & net income)
Negative EBIT and a -1.5% net margin indicate the business currently fails to generate sustainable operating profits. Persisting unprofitability constrains reinvestment, limits retained earnings growth, and raises the bar for converting recent cash-flow improvements into durable earnings recovery.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong balance sheet
An 84.5% equity ratio and 0.03 debt-to-equity indicate durable financial strength and minimal interest burden. Low leverage gives the company flexibility to fund operations, absorb demand shocks, and pursue strategic investments without relying on costly external financing, improving medium-term resilience.
Read all positive factors

Amuse Group Holding Ltd. (8545) vs. iShares MSCI Hong Kong ETF (EWH)

Amuse Group Holding Ltd. Business Overview & Revenue Model

Company Description
Amuse Group Holding Limited, an investment firm, specializes in the global design, marketing, distribution, and retail of toys and associated merchandise. Its extensive operational reach covers markets such as Hong Kong, Japan, the United States, ...
How the Company Makes Money
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Amuse Group Holding Ltd. Financial Statement Overview

Summary
Overall financials are mixed: revenue has declined over the past three years and the latest year shows negative EBIT and net income (net margin -1.5%), but the balance sheet is strong (84.5% equity ratio, 0.03 debt-to-equity) and operating/free cash flow recovered in 2025 despite prior volatility.
Income Statement
45
Neutral
Balance Sheet
70
Positive
Cash Flow
60
Neutral
BreakdownMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income Statement
Total Revenue161.15M143.14M219.19M235.96M216.49M
Gross Profit29.34M27.00M37.84M45.74M34.87M
EBITDA-1.76M6.30M11.71M14.88M12.51M
Net Income-1.23M-2.11M486.00K5.76M1.48M
Balance Sheet
Total Assets249.41M230.13M221.88M256.84M224.95M
Cash, Cash Equivalents and Short-Term Investments161.92M128.81M106.70M139.31M155.50M
Total Debt6.29M6.35M6.91M10.81M4.23M
Total Liabilities56.13M35.64M25.28M60.73M44.59M
Stockholders Equity193.26M194.49M196.60M196.11M180.35M
Cash Flow
Free Cash Flow0.0012.13M-28.78M-911.00K34.49M
Operating Cash Flow0.0012.40M-28.15M10.26M38.51M
Investing Cash Flow0.0020.80M-60.56M-42.66M44.62M
Financing Cash Flow0.00-3.58M-4.27M-2.74M-3.53M

Amuse Group Holding Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.04
Price Trends
50DMA
0.04
Positive
100DMA
0.04
Positive
200DMA
0.04
Positive
Market Momentum
MACD
<0.01
Positive
RSI
57.19
Neutral
STOCH
125.00
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:8545, the sentiment is Positive. The current price of 0.04 is below the 20-day moving average (MA) of 0.04, above the 50-day MA of 0.04, and above the 200-day MA of 0.04, indicating a neutral trend. The MACD of <0.01 indicates Positive momentum. The RSI at 57.19 is Neutral, neither overbought nor oversold. The STOCH value of 125.00 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:8545.

Amuse Group Holding Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
HK$202.82B13.5157.49%1.74%86.78%101.48%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
53
Neutral
HK$539.12M-74.22-0.68%14.74%-23.66%-152.03%
51
Neutral
HK$42.92M-10.00-2.18%12.58%44.44%
50
Neutral
HK$194.00M-31.29-36.67%92.02%1.90%11.43%
45
Neutral
HK$186.32M-0.73-14.23%1.22%4.04%-16.43%
40
Underperform
HK$3.37B-2.45-38.34%-15.56%18.85%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:8545
Amuse Group Holding Ltd.
0.04
>-0.01
-14.29%
HK:0869
Playmates Toys
0.47
-0.12
-20.34%
HK:0180
Kader Holdings Co. Ltd.
0.20
-0.02
-11.31%
HK:9992
Pop Mart International Group Limited
156.20
-126.98
-44.84%
HK:2255
Haichang Ocean Park Holdings Ltd.
0.23
-0.49
-68.33%
HK:3830
Kiddieland International Ltd.
0.20
0.12
163.51%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 25, 2026