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Satu Holdings Ltd. (8392) AI Stock Analysis

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HK:8392

Satu Holdings Ltd.

(HKEX:8392)

Select Model
Rating:43Neutral
Price Target:HKD 0.03â–¼(-3.13% Downside)
Action:reiterated
Date:10/24/26

Weak financial performance from volatile revenues and negative cash flows is the primary drag, compounded by bearish technical signals and poor valuation due to ongoing losses.

Positive Factors
Very Low LeverageVery low leverage gives Satu Holdings a meaningful financial cushion while earnings remain volatile. Limited debt obligations reduce interest and refinancing pressure, preserve flexibility to fund operations, and improve the company’s ability to withstand weaker periods over the next several quarters.
Negative Factors
Unstable Revenue TrajectoryThe renewed revenue decline after the prior-year rebound shows that demand and sales performance have not yet settled into a dependable growth pattern. Uneven top-line performance makes planning more difficult, limits operating leverage, and weakens confidence that the recent profitability improvement can persist.

Satu Holdings Ltd. (8392) vs. iShares MSCI Hong Kong ETF (EWH)

-60%-40%-20%0%20%40%HK:8392-42.86%EWH+7.37%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
HKD 32.00M
Dividend Yield
―
Average Volume (3M)
1.28M
Price to Earnings (P/E)
-106.7
Beta (1Y)
0.39
Revenue Growth
7.45%
EPS Growth
―
Country
Hong Kong
Employees
32
Sector
Consumer Cyclical
Sector Strength
61
Industry
Furnishings, Fixtures & Appliances

Satu Holdings Ltd. Business Overview & Revenue Model

Company Description

Satu Holdings Limited, an investment holding company, engages in the designing, development, production, and trading of homeware products. It offers home decorations under the Satu Brown brand name; and home fragrance under the THIS IS FOR U brand na...

Satu Holdings Ltd. Financial Statement Overview

Summary

Revenue volatility and negative cash flows present challenges, though low debt provides some balance sheet stability.

Income Statement

45Neutral

Balance Sheet

65Positive

Cash Flow

35Negative
Financial statement breakdown
BreakdownTTMMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income Statement
Total Revenue69.32M54.88M51.07M45.72M61.23M125.77M
Gross Profit22.01M17.65M16.02M13.12M18.61M29.54M
EBITDA160.50K-561.00K-1.72M-6.69M-4.71M4.98M
Net Income-1.09M453.00K-2.35M-7.76M-6.59M3.35M
Balance Sheet
Total Assets24.64M24.64M23.68M26.74M36.25M43.95M
Cash, Cash Equivalents and Short-Term Investments11.61M12.83M11.07M13.65M26.04M32.27M
Total Debt1.06M1.06M483.00K408.00K1.08M661.00K
Total Liabilities5.42M5.42M4.49M5.24M7.16M8.41M
Stockholders Equity19.22M19.22M19.20M21.50M29.09M35.54M
Cash Flow
Free Cash Flow-651.50K986.00K-1.51M-12.51M-5.95M7.24M
Operating Cash Flow-569.00K998.00K-1.36M-12.48M-5.53M7.27M
Investing Cash Flow-370.50K-12.00K-855.00K645.00K19.00K10.56M
Financing Cash Flow-531.00K-614.00K-449.00K-671.00K-716.00K-716.00K

Satu Holdings Ltd. Technical Analysis

Technical Analysis SentimentNegative
Last Price0.03

Price Trends

50DMA0.04Negative
100DMA0.04Negative
200DMA0.04Negative

Market Momentum

MACD-0.00Positive
RSI36.89Neutral
STOCH27.81Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:8392, the sentiment is Negative. The current price of 0.03 is below the 20-day moving average (MA) of 0.04, below the 50-day MA of 0.04, and below the 200-day MA of 0.04, indicating a bearish trend. The MACD of -0.00 indicates Positive momentum. The RSI at 36.89 is Neutral, neither overbought nor oversold. The STOCH value of 27.81 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:8392.

Satu Holdings Ltd. Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

HK:8392 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
HK:1373HK:137363NeutralHKD 449.19M10.065.15%8.35%-8.88%-4.52%
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
HK:1418HK:141855NeutralHKD 211.75M4.694.32%8.26%35.18%-56.12%
HK:1198HK:119847NeutralHKD 446.95M-0.57-164.30%―-29.60%-51.87%
HK:8392HK:839243NeutralHKD 32.00M-106.67-1.22%―7.45%―
HK:1575HK:157541NeutralHKD 185.43M-1.8026.53%―-59.38%-200.00%
HK:0684HK:068440UnderperformHKD 166.53M-4.41-5.41%―23.15%60.71%

* Consumer Cyclical Sector Average

Performance Comparison

-50%-25%0%25%50%HK:8392HK:1373HK:0684HK:1198HK:1418HK:1575Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
HK:8392 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
HK:8392Satu Holdings Ltd.0.03-0.03-48.39%
HK:1373International Housewares Retail Co 0.64-0.09-12.05%
HK:0684Allan International Holdings Limited0.50-0.05-9.09%
HK:1198Royale Home Holdings Limited0.170.0216.22%
HK:1418Sinomax Group Ltd.0.12-0.10-45.00%
HK:1575Morris Home Holdings Limited0.050.000.00%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 24, 2026