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Guru Online (Holdings) Limited (8121) AI Stock Analysis

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HK:8121

Guru Online (Holdings) Limited

(HKEX:8121)

Select Model
Rating:42Neutral
Price Target:HKD 0.39â–¼(-9.43% Downside)
Action:reiterated
Date:09/30/26

The score is held down primarily by weak financial performance—losses, compressed margins, and sustained negative operating/free cash flow—despite a low-debt balance sheet and some revenue recovery. Technicals add modest downside bias given the stock sits below key long-term moving averages, while valuation is difficult to support with a negative P/E and no dividend data.

Positive Factors
Revenue recoveryThe 2026 revenue rebound indicates renewed demand and gives the company a stronger base for restoring operating scale. If sustained, higher sales could improve fixed-cost absorption and support a return to profitability, although execution must convert growth into healthier margins.
Negative Factors
Persistent lossesRecurring losses weaken internally generated capital and make the recent revenue recovery less valuable to shareholders unless it eventually produces sustainable earnings. Continued unprofitability can limit reinvestment, reduce financial resilience, and constrain strategic choices over the next several quarters.

Guru Online (Holdings) Limited (8121) vs. iShares MSCI Hong Kong ETF (EWH)

-50%-40%-30%-20%-10%0%10%20%HK:8121-35.46%EWH+7.37%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
HKD 13.05M
Dividend Yield
―
Average Volume (3M)
278.32K
Price to Earnings (P/E)
-1.7
Beta (1Y)
0.26
Revenue Growth
17.82%
EPS Growth
-336.31%
Country
Hong Kong
Employees
66
Sector
Communication Services
Sector Strength
60
Industry
Advertising Agencies

Guru Online (Holdings) Limited Business Overview & Revenue Model

Company Description

As an investment holding company, Guru Online (Holdings) Limited specializes in delivering comprehensive digital marketing solutions across Hong Kong, Taiwan, and mainland China. The company's activities are organized into key divisions: Digital Adve...

Guru Online (Holdings) Limited Financial Statement Overview

Summary

Financials are pressured by weak operating performance and cash burn. Despite revenue rebounding in 2026 (+11.6% YoY) and very low leverage (debt-to-equity ~0.01), profitability is inconsistent with losses in 2025–2026, gross margin compression (about 12.4% in 2026 vs. 22.4% in 2024), and negative operating/free cash flow in both 2025 and 2026.

Income Statement

36Negative

Balance Sheet

70Positive

Cash Flow

24Negative
Financial statement breakdown
BreakdownTTMMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income Statement
Total Revenue220.41M190.10M161.34M116.13M119.78M155.78M
Gross Profit28.91M23.53M25.12M26.02M25.49M33.72M
EBITDA-1.91M-5.05M1.38M5.66M222.00K7.92M
Net Income-3.82M-5.00M-1.09M3.17M-5.90M-31.00K
Balance Sheet
Total Assets75.03M75.03M87.49M68.03M61.20M64.47M
Cash, Cash Equivalents and Short-Term Investments23.35M21.71M31.60M23.24M18.49M12.24M
Total Debt2.69M2.69M4.12M3.78M493.00K5.39M
Total Liabilities35.82M35.82M45.73M42.36M41.18M41.18M
Stockholders Equity39.21M39.21M41.77M25.67M20.02M23.29M
Cash Flow
Free Cash Flow-8.16M-10.54M-10.25M3.96M460.00K-25.36M
Operating Cash Flow-8.04M-10.50M-10.03M4.82M658.00K-24.73M
Investing Cash Flow-457.00K-60.00K1.48M-3.23M5.38M8.64M
Financing Cash Flow4.44M292.00K17.18M924.00K-117.00K-5.36M

Guru Online (Holdings) Limited Technical Analysis

Technical Analysis SentimentPositive
Last Price0.43

Price Trends

50DMA0.42Positive
100DMA0.42Positive
200DMA0.51Negative

Market Momentum

MACD0.00Negative
RSI59.00Neutral
STOCH103.70Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:8121, the sentiment is Positive. The current price of 0.43 is above the 20-day moving average (MA) of 0.42, above the 50-day MA of 0.42, and below the 200-day MA of 0.51, indicating a neutral trend. The MACD of 0.00 indicates Negative momentum. The RSI at 59.00 is Neutral, neither overbought nor oversold. The STOCH value of 103.70 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:8121.

Guru Online (Holdings) Limited Peers Comparison

Overall Rating

UnderperformOutperform
Sector (60)

Financial Indicators

HK:8121 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
HK:1860HK:186072OutperformHKD 15.38B23.5323.78%―25.61%95.27%
HK:1163HK:116371OutperformHKD 151.53M24.402.61%―17.40%175.00%
Sector *60Neutral$48.67B4.58-11.27%4.14%2.83%-41.78%
HK:0205HK:020544NeutralHKD 500.49M100.001.73%―885.14%―
HK:8121HK:812142NeutralHKD 65.27M-1.66-18.16%―17.82%-336.31%
HK:2422HK:242240UnderperformHKD 3.49B-61.40-15.14%―95.63%20.22%

* Communication Services Sector Average

Performance Comparison

0%200%400%HK:8121HK:1163HK:1860HK:0205HK:2131HK:2422Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
HK:8121 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
HK:8121Guru Online (Holdings) Limited0.43-0.24-35.46%
HK:1163Adtiger Corporations Limited0.170.0325.00%
HK:1860Mobvista, Inc.9.10-9.82-51.90%
HK:0205SEEC Media Group Limited0.400.0825.00%
HK:2131Netjoy Holdings Limited0.460.000.00%
HK:2422Rego Interactive Co., Ltd.2.121.52253.33%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Sep 30, 2026