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Guru Online (Holdings) Limited (HK:8121)
:8121
Hong Kong Market
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Guru Online (Holdings) Limited (8121) AI Stock Analysis

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HK:8121

Guru Online (Holdings) Limited

(8121)

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Neutral 42 (OpenAI - Gpt-5.6Sol)
Rating:42Neutral
Price Target:
HK$0.36
▼(-52.67% Downside)
Action:Reiterated
Date:08/27/26
The score is primarily constrained by weak financial performance—losses, margin compression, and ongoing negative operating/free cash flow—despite improving revenue and a low-debt balance sheet. Technical indicators also point to a bearish trend (price below key moving averages with negative MACD), while valuation is hard to justify due to negative earnings and no dividend support.
Positive Factors
Revenue Recovery
The 2026 revenue rebound indicates recovering demand and renewed business activity after a mixed prior trajectory. Sustained top-line expansion could improve operating leverage over time, although profitability must recover for growth to translate into stronger cash generation.
Negative Factors
Return to Losses
The return to losses, alongside negative EBIT and EBITDA margins, shows that revenue growth is not currently converting into sustainable earnings. Persistent unprofitability can restrict reinvestment, weaken resilience, and increase the risk of relying on existing balance-sheet resources.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Recovery
The 2026 revenue rebound indicates recovering demand and renewed business activity after a mixed prior trajectory. Sustained top-line expansion could improve operating leverage over time, although profitability must recover for growth to translate into stronger cash generation.
Read all positive factors

Guru Online (Holdings) Limited (8121) vs. iShares MSCI Hong Kong ETF (EWH)

Guru Online (Holdings) Limited Business Overview & Revenue Model

Company Description
As an investment holding company, Guru Online (Holdings) Limited specializes in delivering comprehensive digital marketing solutions across Hong Kong, Taiwan, and mainland China. The company's activities are organized into key divisions: Digital A...

Guru Online (Holdings) Limited Financial Statement Overview

Summary
Revenue rebounded in 2026 (+11.6% YoY) and leverage is very low (debt-to-equity ~0.01), but results are weighed down by a return to losses (net margin ~-2.6% in 2026), compressed gross margin versus 2024, and sustained cash burn with negative operating and free cash flow in 2025–2026.
Income Statement
36
Negative
Balance Sheet
70
Positive
Cash Flow
24
Negative
BreakdownMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income Statement
Total Revenue190.10M161.34M116.13M119.78M155.78M
Gross Profit23.53M25.12M26.02M25.49M33.72M
EBITDA-5.05M1.38M5.66M187.00K7.70M
Net Income-5.00M-1.09M3.17M-5.90M-31.00K
Balance Sheet
Total Assets75.03M87.49M68.03M61.20M64.47M
Cash, Cash Equivalents and Short-Term Investments21.71M31.60M23.24M18.49M12.24M
Total Debt2.69M4.12M3.78M493.00K5.39M
Total Liabilities35.82M45.73M42.36M41.18M41.18M
Stockholders Equity39.21M41.77M25.67M20.02M23.29M
Cash Flow
Free Cash Flow-10.54M-10.25M3.96M460.00K-25.36M
Operating Cash Flow-10.50M-10.03M4.82M658.00K-24.73M
Investing Cash Flow-60.00K1.48M-3.23M5.38M8.64M
Financing Cash Flow292.00K17.18M924.00K-117.00K-5.36M

Guru Online (Holdings) Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.75
Price Trends
50DMA
0.42
Positive
100DMA
0.46
Negative
200DMA
0.55
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
53.44
Neutral
STOCH
70.24
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:8121, the sentiment is Positive. The current price of 0.75 is above the 20-day moving average (MA) of 0.40, above the 50-day MA of 0.42, and above the 200-day MA of 0.55, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 53.44 is Neutral, neither overbought nor oversold. The STOCH value of 70.24 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:8121.

Guru Online (Holdings) Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
HK$17.48B26.2623.78%2.16%25.61%95.27%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
59
Neutral
HK$139.05M22.632.61%17.40%175.00%
44
Neutral
HK$713.19M147.501.73%885.14%
44
Neutral
HK$3.30B-56.22-15.14%95.63%29.44%
42
Neutral
HK$63.02M-1.17-24.07%17.82%-336.31%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:8121
Guru Online (Holdings) Limited
0.42
-0.29
-40.59%
HK:1163
Adtiger Corporations Limited
0.16
0.02
13.87%
HK:1860
Mobvista, Inc.
10.15
-7.59
-42.78%
HK:0205
SEEC Media Group Limited
0.59
0.30
103.45%
HK:2131
Netjoy Holdings Limited
0.46
0.00
0.00%
HK:2422
Rego Interactive Co., Ltd.
1.93
1.51
358.33%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 27, 2026