Shirble Department Store Holdings (China) Ltd. (0312) AI Stock Analysis

Shirble Department Store Holdings (China) Ltd.

(HKEX:0312)

Select Model

Rating:44Neutral

Price Target:HKD 0.03▼(-2.94% Downside)

Action:reiterated

Date:09/30/26

The score is primarily held back by weak financial performance (persistent net losses, volatile revenue, and elevated leverage) and bearish technicals (price below all key moving averages with negative MACD). Consistent positive and improving free cash flow and a multi-year reduction in debt provide partial support, but valuation is not meaningfully supportive given the negative P/E and no dividend yield data.

Positive Factors

Recurring Cash GenerationConsistently positive operating and free cash flow provides the business with internally generated funding for operations and obligations. The 2025 increase in free cash flow indicates improved cash conversion, although the benefit is moderated by still modest debt coverage.

Negative Factors

Revenue VolatilityThe sharp 2025 revenue decline following only a small prior-year rebound points to an unstable top-line trajectory. Persistent sales volatility makes staffing, inventory, and store investment harder to plan and weakens confidence in durable operating scale.

Shirble Department Store Holdings (China) Ltd. (0312) vs. iShares MSCI Hong Kong ETF (EWH)

Market Cap: HKD 84.83M
Dividend Yield: ―
Average Volume (3M): 185.05K
Price to Earnings (P/E): -0.8
Beta (1Y): 0.52
Revenue Growth: 0.84%
EPS Growth: -437.97%
Country: Hong Kong
Employees: 176
Sector: Consumer Cyclical
Sector Strength: 61
Industry: Department Stores

Shirble Department Store Holdings (China) Ltd. Business Overview & Revenue Model

Company Description

Shirble Department Store Holdings (China) Limited functions as an investment holding enterprise, with its principal activities centered on operating department stores throughout the People's Republic of China. By December 31, 2021, the company oversa...

How the Company Makes Money

The company primarily makes money by selling merchandise to consumers through its department-store retail operations, recognizing revenue from retail sales at the point of sale. A typical department-store model also includes earning income from count...

Shirble Department Store Holdings (China) Ltd. Financial Statement Overview

Summary

Cash flow is the key positive (positive operating cash flow and free cash flow every year, with free cash flow up 30.4% YoY in 2025) and total debt has been steadily reduced. However, profitability remains weak with recurring net losses and sharp revenue volatility (2025 revenue down 18.9% YoY and losses widened), while leverage is still elevated (debt-to-equity above 1.0) and ROE is consistently negative.

Income Statement

34Negative

Balance Sheet

42Neutral

Cash Flow

63Positive

Financial statement breakdown
Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	188.99M	186.10M	227.30M	190.67M	191.58M	230.12M
Gross Profit	146.97M	144.89M	215.72M	184.00M	186.38M	219.75M
EBITDA	73.14M	70.06M	92.76M	-334.23M	-77.63M	46.56M
Net Income	-95.10M	-93.91M	-33.76M	-340.98M	-556.49M	-438.04M
Balance Sheet
Total Assets	1.54B	1.57B	2.17B	2.34B	2.90B	3.97B
Cash, Cash Equivalents and Short-Term Investments	42.26M	34.07M	43.09M	54.48M	82.24M	159.22M
Total Debt	650.71M	691.76M	1.12B	1.25B	1.35B	1.76B
Total Liabilities	883.21M	917.13M	1.42B	1.56B	1.78B	2.29B
Stockholders Equity	655.40M	656.39M	750.76M	785.85M	1.11B	1.67B
Cash Flow
Free Cash Flow	72.96M	57.21M	77.73M	100.53M	134.87M	74.06M
Operating Cash Flow	73.24M	57.22M	79.53M	106.52M	141.91M	111.82M
Investing Cash Flow	30.42M	16.70M	22.48M	27.93M	110.23M	-23.84M
Financing Cash Flow	-94.49M	-94.17M	-108.89M	-161.99M	-231.97M	-136.51M

Shirble Department Store Holdings (China) Ltd. Technical Analysis

Technical Analysis SentimentNegative

Last Price0.03

Price Trends

50DMA0.04Negative

100DMA0.05Negative

200DMA0.06Negative

Market Momentum

MACD-0.00Positive

RSI29.50Positive

STOCH-60.00Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0312, the sentiment is Negative. The current price of 0.03 is below the 20-day moving average (MA) of 0.04, below the 50-day MA of 0.04, and below the 200-day MA of 0.06, indicating a bearish trend. The MACD of -0.00 indicates Positive momentum. The RSI at 29.50 is Positive, neither overbought nor oversold. The STOCH value of -60.00 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:0312.

Shirble Department Store Holdings (China) Ltd. Peers Comparison

Overall Rating

UnderperformOutperform

Sector (61)

Financial Indicators

HK:0312 against its peers
Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	61Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
HK:0289	59Neutral	HKD 3.62B	-13.40	-1.66%	7.86%	-1.82%	67.15%
HK:0162	44Neutral	HKD 35.64M	-0.05	-533.46%	―	-6.99%	18.64%
HK:0244	44Neutral	HKD 407.33M	-7.18	230.49%	―	-12.57%	-49.50%
HK:0312	44Neutral	HKD 84.82M	-0.76	-14.50%	―	0.84%	-437.97%
HK:0825	41Neutral	HKD 418.16M	-0.54	-23.92%	―	-10.14%	-3168.67%
HK:0984	40Underperform	HKD 59.28M	-0.17	32.83%	―	-3.13%	9.97%

* Consumer Cyclical Sector Average

Performance Comparison

HK:0312 and its peers over the selected period
Ticker	Company Name	Price	Change	% Change
HK:0312	Shirble Department Store Holdings (China) Ltd.	0.03	-0.05	-59.52%
HK:0289	Wing On Co. International Ltd.	12.60	0.36	2.95%
HK:0825	New World Department Store China Limited	0.25	-0.06	-20.00%
HK:0984	AEON Stores (Hong Kong) Co., Limited	0.23	-0.18	-44.39%
HK:0162	Century Ginwa Retail Holdings Limited	0.03	-0.01	-24.39%
HK:0244	Sincere Co. Ltd.	0.31	-0.01	-3.13%

Shirble Department Store Holdings (China) Ltd. Corporate Events

Shirble Department Store Posts Steeper Interim Loss as Operating Profit Slumps

Aug 31, 2026

Shirble Department Store Holdings (China) Limited reported interim unaudited results for the six months to 30 June 2026 showing revenue of RMB92.5 million, a marginal 0.5% decline from the prior-year period, while net asset value per share remained u...

Shirble Sets August Board Meeting to Approve Interim Results and Mull Dividend

Aug 18, 2026

Shirble Department Store Holdings (China) Limited has scheduled a board meeting for 31 August 2026 to review and approve the group’s interim results for the six months ended 30 June 2026. The directors will also consider whether to recommend an...

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Sep 30, 2026

Shirble Department Store Holdings (China) Ltd. AI Stock Analysis