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Century Legend (Holdings) Limited (HK:0079)
:0079
Hong Kong Market

Century Legend (Holdings) Limited (0079) AI Stock Analysis

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HK

Century Legend (Holdings) Limited

(0079)

Rating:49Neutral
Price Target:
Century Legend (Holdings) Limited presents a challenging financial outlook with recurring losses and high leverage, impacting its profitability and cash flow stability. While technical indicators show some market interest, the lack of profitability and dividends, combined with a negative P/E ratio, make it a risky investment. The company's fundamental weaknesses overshadow the slight technical strengths, leading to a below-average overall stock score.

Century Legend (Holdings) Limited (0079) vs. iShares MSCI Hong Kong ETF (EWH)

Century Legend (Holdings) Limited Business Overview & Revenue Model

Company DescriptionCentury Legend (Holdings) Limited, an investment holding company, engages in the hair styling, property investment, securities investment, and hospitality businesses. It operates through six segments: Hair Styling, Money Lending, Property Investments, Securities Investments, Hospitality Services, Property Project Management. The Hair Styling segment provides hair styling, and related services and products through the operation of a hair salon under the Headquarters brand in Hong Kong. The Money Lending segment offers commercial and personal loans in Hong Kong. The Property Investments segment invests in and rents commercial and residential properties in Macau and Hong Kong. The Securities Investments segment invests in listed equity securities, as well as in equity-linked investments in Hong Kong. The Hospitality Services segment provides hospitality services in Hong Kong. The Property Project Management segment offers property related project management services. Century Legend (Holdings) Limited also provides interior project management, and travel agency services; trades in securities; and holds hostel licenses. The company was formerly known as Fortei Holdings Limited and changed its name to Century Legend (Holdings) Limited in December 2000. Century Legend (Holdings) Limited is headquartered in Wan Chai, Hong Kong.
How the Company Makes MoneyCentury Legend (Holdings) Limited generates revenue through its diversified operations across several sectors. The company earns income from its financial services by providing advisory and related services to clients. Additionally, it derives revenue from its hospitality segment by offering hotel accommodations and related services. The hair styling segment contributes to earnings through the operation of high-end salons. Property investments provide rental income and potential capital appreciation, further diversifying its revenue streams. The company's strategic investments and partnerships play a significant role in enhancing its revenue base and market presence.

Century Legend (Holdings) Limited Financial Statement Overview

Summary
Century Legend (Holdings) Limited faces significant challenges in achieving profitability and maintaining stable cash flows. High leverage and recurring losses pose risks, although a strong asset base provides some stability. The company needs to address its cost structure and find consistent revenue growth to improve its financial health.
Income Statement
45
Neutral
The company has been struggling with profitability, as indicated by negative net income and EBIT over the years. The gross profit margin has seen some fluctuation but remains positive, which is a marginal strength. However, revenue growth has been inconsistent, with a recent decline, and the net profit margin remains negative, highlighting ongoing challenges in controlling costs and achieving profitability.
Balance Sheet
55
Neutral
The company maintains a healthy equity ratio, suggesting a strong asset base relative to liabilities. However, the debt-to-equity ratio is concerning, indicating high leverage which poses financial risk. Return on equity is negative due to recurring net losses, reflecting poor returns for shareholders.
Cash Flow
40
Negative
Cash flow from operations has been volatile, with periods of negative free cash flow indicating challenges in generating cash from operations. The company has shown difficulty in maintaining stable cash flows, which may impact its financial flexibility. The lack of recent free cash flow growth is concerning, reflecting potential liquidity issues.
Breakdown
Dec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
48.04M53.04M40.09M43.46M44.60M
Gross Profit
15.06M21.71M14.66M9.49M12.43M
EBIT
-13.48M-8.14M-26.61M-9.26M-20.20M
EBITDA
-12.21M-3.13M-15.16M-1.22M-11.12M
Net Income Common Stockholders
-31.09M-28.74M-27.27M-12.49M-24.06M
Balance SheetCash, Cash Equivalents and Short-Term Investments
55.41M67.08M101.34M108.58M118.79M
Total Assets
379.83M417.75M530.73M547.20M572.30M
Total Debt
148.66M140.77M219.91M211.60M223.11M
Net Debt
136.25M129.08M118.57M103.01M104.31M
Total Liabilities
159.18M165.27M249.80M238.92M250.29M
Stockholders Equity
221.30M252.36M280.65M307.93M319.84M
Cash FlowFree Cash Flow
0.00-6.83M-14.58M1.57M-5.34M
Operating Cash Flow
-2.86M-4.84M-12.04M1.62M-4.96M
Investing Cash Flow
0.00103.28M5.82M-52.00K2.85M
Financing Cash Flow
0.00-101.84M-1.11M-11.40M6.90M

Century Legend (Holdings) Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.13
Price Trends
50DMA
0.12
Positive
100DMA
0.12
Positive
200DMA
0.12
Positive
Market Momentum
MACD
<0.01
Negative
RSI
71.46
Negative
STOCH
95.85
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0079, the sentiment is Positive. The current price of 0.13 is above the 20-day moving average (MA) of 0.12, above the 50-day MA of 0.12, and above the 200-day MA of 0.12, indicating a bullish trend. The MACD of <0.01 indicates Negative momentum. The RSI at 71.46 is Negative, neither overbought nor oversold. The STOCH value of 95.85 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:0079.

Century Legend (Holdings) Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (65)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
65
Neutral
$26.90B15.91-6.21%3.23%0.96%4.38%
49
Neutral
HK$41.09M-13.13%-14.62%-8.17%
$3.48B34.780.76%9.86%
$19.50B12.1311.39%3.01%
63
Neutral
HK$7.20B152.726.56%78.59%
48
Neutral
HK$302.25M65.790.75%24.00%-19.10%-90.12%
44
Neutral
HK$142.13M-2.32%9.73%72.62%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:0079
Century Legend (Holdings) Limited
0.13
-0.01
-7.14%
KRYPF
Kerry Properties
2.48
0.86
53.09%
ZTCOF
ZTE
2.96
1.01
51.79%
HK:0114
Herald Holdings Limited
0.50
0.14
38.89%
HK:0122
Crocodile Garments Limited
2.03
-0.29
-12.50%
HK:0863
BC Technology Group Limited
12.08
6.03
99.67%

Century Legend (Holdings) Limited Corporate Events

Century Legend Announces Upcoming Annual General Meeting
Apr 24, 2025

Century Legend (Holdings) Limited has announced its annual general meeting, which will take place on May 30, 2025, in Hong Kong. The meeting will address several key agenda items, including the consideration of audited financial statements, re-election of directors, and re-appointment of auditors. Additionally, the meeting will discuss a resolution to authorize the directors to allot and issue additional shares, with specific conditions and limitations outlined.

Century Legend Sells Link REIT Units to Reallocate Resources
Apr 23, 2025

Century Legend (Holdings) Limited has disposed of 60,000 Link REIT Units through its wholly-owned subsidiary, generating gross sale proceeds of approximately HK$2,059,500. This transaction is part of the company’s strategy to reallocate resources and investment portfolio, despite incurring a loss of HK$124,500. The proceeds are intended for general working capital or future securities investments.

Century Legend Reports Increased Losses in 2024 Financial Results
Mar 28, 2025

Century Legend (Holdings) Limited reported its consolidated financial results for the year ending December 31, 2024, revealing a decrease in revenue from HK$53,037,000 in 2023 to HK$48,042,000 in 2024. The company experienced a loss for the year amounting to HK$31,846,000, which was an increase from the previous year’s loss of HK$28,900,000, attributed to factors such as fair value losses on financial assets and investment properties, as well as various impairment losses.

Century Legend Announces Board Meeting to Approve Final Results
Mar 18, 2025

Century Legend (Holdings) Limited has announced that its board of directors will convene a meeting on March 28, 2025, to approve the company’s final results for the year ending December 31, 2024, and to consider a final dividend payment. This meeting is significant as it will determine the financial outcomes and potential shareholder returns, impacting the company’s operational strategies and stakeholder interests.

Century Legend Divests HK & China Gas Shares to Optimize Portfolio
Feb 24, 2025

Century Legend (Holdings) Limited has disposed of 427,501 shares in HK & China Gas, generating approximately HK$2,579,000 in gross sale proceeds. This transaction allows the company to reallocate resources within its investment portfolio, with the profits expected to be used for general working capital or further securities investments.

Century Legend Announces Strategic Acquisition of PLTR Shares
Feb 20, 2025

Century Legend (Holdings) Limited, through its wholly-owned subsidiary CLSIL, has executed an on-market acquisition of 1,450 PLTR shares on February 18, 2025, at a price of USD 122.60 per share, totaling USD 177,770. This acquisition, when combined with previous acquisitions over the past 12 months, constitutes a discloseable transaction under the listing rules, prompting the necessary reporting and announcement obligations. The company now holds approximately 0.0009% of PLTR’s total issued shares, reflecting its strategic investment activity in the open market.

Century Legend Announces Strategic Acquisition of PLTR Shares
Feb 11, 2025

Century Legend (Holdings) Limited, through its wholly-owned subsidiary CLSIL, has acquired 200 shares of PLTR on the market at a price of approximately US$111.75 per share, amounting to a total of US$22,350. This acquisition, combined with previous purchases, results in a total holding of 19,800 PLTR shares, constituting a discloseable transaction subject to reporting requirements as per Hong Kong’s Listing Rules. The transaction showcases the company’s strategic investment in PLTR shares, although it only represents a minor percentage of the total issued shares, and highlights their ongoing market activities and financial positioning.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.