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Operating Expense Breakdown
Details core costs like R&D, marketing, and admin, offering insight into how efficiently the company runs and where it’s prioritizing investment.R&D has trended up consistently, reflecting sustained product investment that supports the Fitness, Aviation and Marine momentum management highlighted. Advertising suddenly falls to zero starting in early‑2024 while SG&A rises materially—suggesting a reclassification of marketing into SG&A (or a shift from measured ad buys to embedded sales/marketing spend) rather than no marketing. Management confirms R&D and SG&A dollar growth but stable expense-to-sales; investors should watch SG&A disclosure and ad spend classification for true marketing intensity and margin risk going forward.
Date | Research and Development | Selling, General, and Administrative | Advertising |
|---|---|---|---|
Jun 30, 2026 | $342.57M | $303.94M | $0.00 |
Mar 31, 2026 | $295.82M | $314.81M | $0.00 |
Dec 31, 2025 | $294.98M | $349.12M | $0.00 |
Sep 30, 2025 | $286.46M | $303.22M | $0.00 |
Jun 30, 2025 | $276.66M | $318.05M | $0.00 |
Mar 31, 2025 | $268.12M | $283.60M | $0.00 |
Dec 31, 2024 | $305.09M | $258.75M | $0.00 |
Sep 30, 2024 | $249.16M | $264.96M | $0.00 |
Jun 30, 2024 | $243.15M | $277.71M | $0.00 |
Mar 31, 2024 | $242.53M | $261.19M | $0.00 |