Want to see GB:MIRI full AI Analyst Report?
Mirriad Advertising (MIRI) AI Stock Analysis
Top Page
Mirriad Advertising
(LSE:MIRI)
The score is driven primarily by weak financial performance: sharp revenue contraction, very large losses, and significant ongoing cash burn with balance sheet erosion. With no usable technical indicators and limited valuation signals (negative P/E and no dividend yield provided), there are few offsets to the financial risks.
Mirriad Advertising (MIRI) vs. iShares MSCI United Kingdom ETF (EWC)
- Market Cap
- GBP 1.71M
- Dividend Yield
- ―
- Average Volume (3M)
- 146.56M
- Price to Earnings (P/E)
- -0.0
- Beta (1Y)
- -0.81
- Revenue Growth
- ―
- EPS Growth
- ―
- Country
- UK
- Employees
- 88
- Sector
- Communication Services
- Sector Strength
- 60
- Industry
- Advertising Agencies
Mirriad Advertising Business Overview & Revenue Model
Company Description
Mirriad Advertising plc offers a unique service specializing in the integration of advertising directly into video content. The company supports a diverse client base, including media organizations, marketing firms, and product manufacturers, along w...
How the Company Makes Money
Mirriad makes money primarily by monetizing advertising inventory created through its in-content advertising technology. Revenue is generated when advertisers buy campaigns that use Mirriad-enabled virtual placements inserted into video content, typi...
Mirriad Advertising Financial Statement Overview
Summary
Financial statements indicate severe weakness: revenue contracted sharply in 2024 (~-37% YoY) and profitability is deeply negative (very large operating and net losses). Cash burn is heavy and persistent with negative operating/free cash flow, creating ongoing funding/runway risk. While debt is low, equity and assets have eroded substantially over time, reflecting sustained losses.
Income Statement
12Very NegativeBalance Sheet
38NegativeCash Flow
9Very Negative| Breakdown | TTM | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 719.00K | 1.00M | 1.80M | 1.51M | 2.01M | 2.18M |
| Gross Profit | 333.00K | 654.00K | 1.49M | 781.21K | 1.28M | 1.47M |
| EBITDA | -6.34M | -8.49M | -11.05M | -15.38M | -11.57M | -8.59M |
| Net Income | -6.72M | -8.41M | -10.94M | -15.35M | -10.97M | -9.06M |
Balance Sheet | ||||||
| Total Assets | 4.07M | 6.64M | 9.13M | 14.77M | 28.44M | 37.79M |
| Cash, Cash Equivalents and Short-Term Investments | 2.40M | 4.78M | 6.11M | 11.29M | 24.50M | 35.42M |
| Total Debt | 68.00K | 0 | 210.00K | 529.00K | 629.82K | 594.66K |
| Total Liabilities | 1.52M | 1.89M | 2.56M | 3.65M | 3.50M | 2.52M |
| Stockholders Equity | 2.54M | 4.75M | 6.58M | 11.13M | 24.94M | 35.27M |
Cash Flow | ||||||
| Free Cash Flow | -6.78M | -7.43M | -10.51M | -12.97M | -10.58M | -8.09M |
| Operating Cash Flow | -6.77M | -7.41M | -10.47M | -12.89M | -10.43M | -8.06M |
| Investing Cash Flow | -334.00K | -20.00K | -36.00K | -75.65K | -159.25K | -25.10K |
| Financing Cash Flow | 1.21M | 6.11M | 5.32M | -245.15K | -335.34K | 24.42M |
Mirriad Advertising Peers Comparison
Overall Rating
GB:SYS162Neutral
GB:SFOR54Neutral
GB:DNM47Neutral
GB:NFG47Neutral- GB:MIRI40.3Neutral
GB:SAA39Underperform
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| GB:SYS1 | 62Neutral | GBP 41.87M | 31.88 | 9.14% | 1.82% | -1.27% | -70.61% |
| Sector * | 60Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% |
| GB:SFOR | 54Neutral | GBP 261.23M | -85.65 | -0.61% | 6.22% | -6.07% | 99.09% |
| GB:DNM | 47Neutral | GBP 19.52M | -27.66 | -10.38% | ― | 2.25% | -158.24% |
| GB:NFG | 47Neutral | GBP 336.15M | -10.46 | -25.66% | 4.67% | -14.13% | -302.80% |
| GB:MIRI | 40Neutral | GBP 409.74K | -0.00 | -148.46% | ― | ― | ― |
| GB:SAA | 39Underperform | GBP 136.12M | -13.73 | -32.44% | ― | -4.93% | -232.75% |
* Communication Services Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| GB:MIRI | Mirriad Advertising plc | 0.01 | 0.00 | 0.00% | |
| GB:SAA | M&C Saatchi plc | 114.50 | -21.50 | -15.81% | |
| GB:NFG | Next 15 Group Plc | 328.50 | -52.14 | -13.70% | |
| GB:SYS1 | System1 Group plc | 330.00 | 94.30 | 40.01% | |
| GB:SFOR | S4 Capital | 39.40 | 16.88 | 74.94% | |
| GB:DNM | Dianomi Plc | 65.00 | 47.50 | 271.43% |
Mirriad Advertising Corporate Events
Mirriad Targets Emerging-Market JVs After 2025 Revenue Slump
NegativeMirriad Advertising reported that its 2025 revenue is expected to be just over £0.4m, down from £1.0m in 2024, after a weaker-than-anticipated fourth quarter that mirrored wider underperformance across the media sales industry. Despite the...
Mirriad Targets Emerging-Market JVs After 2025 Revenue Slump
NegativeMirriad Advertising reported that full-year 2025 revenue is expected to come in at just over £0.4 million, down from £1.0 million in 2024, following a weaker-than-anticipated fourth quarter that mirrored a broader downturn in media sales. D...
Mirriad Boosts Cash Reserves with £346,000 R&D Tax Credit
PositiveMirriad Advertising has received an R&D tax credit of approximately £346,000 from HMRC for the financial year ended 31 December 2024, lifting its cash position to about £1.275 million. The additional funds modestly strengthen the compan...
Mirriad Signals Modest 2025 Revenue and Tight Cost Control in Trading Update
NeutralMirriad Advertising issued a trading update indicating it expects around £200,000 in revenue for the second half of 2025 and approximately £400,000 for the full year, with most recent income generated outside the US. The company reported ca...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Jan 04, 2026