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Hercules Site Services Plc (GB:HERC)
LSE:HERC
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Hercules Site Services Plc (HERC) AI Stock Analysis

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GB:HERC

Hercules Site Services Plc

(LSE:HERC)

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Neutral 67 (OpenAI - 4o)
Rating:67Neutral
Price Target:
49.00p
â–²(27.27% Upside)
Hercules Site Services Plc scores well due to its strategic acquisitions and positive corporate developments, which suggest potential for future growth. However, challenges with profitability and leverage, along with technical indicators showing bearish momentum, moderate the overall score.

Hercules Site Services Plc (HERC) vs. iShares MSCI United Kingdom ETF (EWC)

Hercules Site Services Plc Business Overview & Revenue Model

Company DescriptionHercules Site Services Plc engages in general construction and civil engineering for construction industry. The company offers labour supply, as well as delivers civils projects; hires suction excavators and other plants; and provides digital solutions for construction recruitment and workforce management. It serves the general civil, highway, utility, power and energy, and railways sectors. The company was incorporated in 2008 and is based in Cirencester, the United Kingdom.
How the Company Makes MoneyHercules Site Services generates revenue primarily through its core offerings in labor supply and equipment rental. The company charges clients for skilled labor on a contract basis, which can include hourly rates or project-based fees, depending on the complexity and duration of the work. Additionally, HERC earns income from renting out construction equipment and machinery, which provides a steady stream of revenue as clients require these resources for varying project timelines. The company's partnerships with construction firms and its reputation for reliability also contribute to its earnings by ensuring repeat business and long-term contracts. Furthermore, HERC may benefit from government infrastructure projects and private sector investments in construction, which can lead to increased demand for its services.

Hercules Site Services Plc Financial Statement Overview

Summary
Hercules Site Services Plc has shown impressive revenue growth but faces challenges with profitability and leverage. The improvement in cash flows is a positive sign, but maintaining sustainable profitability and reducing reliance on debt remain critical for future financial stability.
Income Statement
65
Positive
The company has shown consistent revenue growth over the years, with a notable increase from 2019 to 2024. However, the gross profit margin has been declining, and the company posted a net loss in 2024, indicating challenges in controlling costs and achieving profitability. The EBIT and EBITDA margins have shown some improvement, but profitability remains a concern.
Balance Sheet
60
Neutral
The debt-to-equity ratio has improved, but remains relatively high, indicating leverage risk. The company's equity ratio suggests a moderate reliance on equity financing. Return on equity has been negative recently, reflecting the net loss, which poses a risk to investors.
Cash Flow
70
Positive
The company has demonstrated significant improvement in operating cash flows and free cash flow over the past year, indicating effective cash management. However, the reliance on financing activities for cash flow stability in earlier years highlights potential liquidity risks.
BreakdownSep 2024Sep 2023Sep 2022Sep 2021Sep 2020
Income Statement
Total Revenue101.93M84.66M49.55M32.75M22.90M
Gross Profit14.97M16.32M9.78M6.69M4.25M
EBITDA4.37M3.83M1.75M1.47M1.47M
Net Income-1.67M770.00K320.85K-56.20K752.19K
Balance Sheet
Total Assets47.52M47.68M33.90M19.35M17.72M
Cash, Cash Equivalents and Short-Term Investments6.39M4.15M1.21M1.74M2.33M
Total Debt12.67M26.94M19.46M10.69M6.04M
Total Liabilities35.81M39.03M27.06M15.91M11.40M
Stockholders Equity11.71M8.66M6.84M3.44M6.32M
Cash Flow
Free Cash Flow5.75M3.45M-5.56M-1.96M3.22M
Operating Cash Flow6.07M3.83M-5.33M-1.60M3.45M
Investing Cash Flow-1.41M-207.62K289.35K-338.12K-192.04K
Financing Cash Flow-2.12M48.10K4.79M1.39M-2.22M

Hercules Site Services Plc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price38.50
Price Trends
50DMA
40.94
Negative
100DMA
43.61
Negative
200DMA
45.09
Negative
Market Momentum
MACD
-0.77
Negative
RSI
34.76
Neutral
STOCH
33.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:HERC, the sentiment is Negative. The current price of 38.5 is below the 20-day moving average (MA) of 39.56, below the 50-day MA of 40.94, and below the 200-day MA of 45.09, indicating a bearish trend. The MACD of -0.77 indicates Negative momentum. The RSI at 34.76 is Neutral, neither overbought nor oversold. The STOCH value of 33.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:HERC.

Hercules Site Services Plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
43.65M5.2115.60%7.25%-14.67%-19.63%
72
Outperform
638.79M14.1120.14%2.40%3.23%2.00%
67
Neutral
21.6323.37%4.47%11.70%79.80%
61
Neutral
40.03M21.513.38%3.24%-6.46%-56.20%
48
Neutral
12.29M-3.85-9.22%2.21%-3.17%69.15%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:HERC
Hercules Site Services Plc
38.50
-5.68
-12.86%
GB:BILN
Billington Holdings
345.00
-129.42
-27.28%
GB:RNWH
Renew Holdings plc
807.00
-261.11
-24.45%
GB:VANL
Van Elle Holdings
37.00
-4.71
-11.29%
GB:NEXS
Nexus Infrastructure Plc
136.00
3.34
2.52%

Hercules Site Services Plc Corporate Events

M&A TransactionsBusiness Operations and Strategy
Hercules plc Announces Live Q&A on Advantage NRG Acquisition
Neutral
Jul 1, 2025

Hercules plc announced that its CEO, Brusk Korkmaz, and CFO, Paul Wheatcroft, will host a live Q&A session on July 3, 2025, to discuss the recent acquisition of Advantage NRG Ltd. This session aims to engage with existing and potential shareholders, providing insights into the acquisition’s impact on the company’s operations and market positioning.

M&A TransactionsBusiness Operations and Strategy
Hercules Site Services Expands into Power Sector with Advantage NRG Acquisition
Positive
Jun 27, 2025

Hercules Site Services Plc has announced the acquisition of Advantage NRG Ltd, a specialist in supplying skilled linesmen for overhead electrical transmission lines, for a total consideration of up to £15.7 million. This strategic acquisition marks Hercules’ entry into the power and energy sector, aligning with the UK’s efforts to upgrade its electricity infrastructure to meet rising demand and net-zero targets. The acquisition is expected to enhance Hercules’ margins and earnings, while also expanding its training capabilities and workforce, addressing the shortage of qualified workers in the UK.

M&A TransactionsBusiness Operations and StrategyFinancial Disclosures
Hercules plc Achieves Record Revenue and Strategic Growth in H1 2025
Positive
Jun 17, 2025

Hercules plc reported strong interim results for the first half of 2025, with record revenue of £54.6 million, an 18% increase year-on-year, driven by its labour supply division. The company also saw a significant rise in adjusted EBITDA and pre-tax profit, alongside a strategic divestment of its Suction Excavator subsidiary, which reduced debt and supported its acquisition strategy. Hercules is well-positioned to capitalize on the positive outlook in the infrastructure sector, with ongoing projects like Sizewell C and HS2, and a robust pipeline of future opportunities.

M&A TransactionsBusiness Operations and Strategy
Hercules plc Expands Training Capabilities with Acquisition of Quality Transport Training
Positive
Jun 12, 2025

Hercules plc has acquired Quality Transport Training Ltd, enhancing its training capabilities through the Hercules Academy. This acquisition allows Hercules to expand its training operations, addressing the UK’s need for a skilled workforce in the infrastructure sector, and aligns with its strategic growth through mergers and acquisitions.

Business Operations and StrategyRegulatory Filings and Compliance
Hercules Site Services Rebrands to Hercules plc
Neutral
May 20, 2025

Hercules Site Services plc has announced a name change to Hercules plc, effective immediately, as part of a strategic move to simplify its brand. The change reflects the company’s focus on labour supply in the construction and infrastructure sectors in the UK, and it aims to continue growing its services. The name change has been registered with Companies House and notified to the London Stock Exchange, with trading under the new name commencing on 21 May 2025. Shareholders will not be affected by this change, and existing share certificates remain valid.

Business Operations and StrategyFinancial Disclosures
Hercules Site Services Reports Strong Revenue Growth Amidst UK Infrastructure Investments
Positive
May 7, 2025

Hercules Site Services plc reported a 17% increase in revenue for the first half of the financial year, reaching over £54 million, driven by strong performance at key UK infrastructure sites and government support. The company is well-positioned to benefit from significant investments in the water sector, highlighting its strategy to focus on labor supply and civil projects, and anticipates continued growth throughout 2025.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 04, 2025