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Experian plc (GB:EXPN)
LSE:EXPN
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Experian (EXPN) AI Stock Analysis

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GB:EXPN

Experian

(LSE:EXPN)

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Outperform 70 (OpenAI - 4o)
Rating:70Outperform
Price Target:
4,244.00p
â–²(11.30% Upside)
Experian's overall stock score reflects its strong financial performance, which is the most significant factor, supported by robust revenue growth and efficient cash flow management. Technical analysis presents a mixed outlook with neutral indicators, while valuation suggests the stock is relatively expensive. The absence of earnings call data and corporate events does not impact the score.
Positive Factors
Negative Factors

Experian (EXPN) vs. iShares MSCI United Kingdom ETF (EWC)

Experian Business Overview & Revenue Model

Company DescriptionExperian plc, together with its subsidiaries, operates as a technology company. The company operates through two segments, Business-to-Business and Consumer Services. It provides data services to identify and understand the customers, as well as to manage the risks related with lending. The company also offers analytical and decision tools that enhance businesses to manage their customers, minimize the risk of fraud, comply with legal requirements, and automate decisions and processes. In addition, it provides financial education, free access to Experian credit reports and scores, online educational tools, and applications to manage their financial position, access credit offers, and protect themselves from identity fraud. The company serves customers in financial service, direct-to-consumer, health, retail, automotive, software and professional services, telecommunications and utility, insurance, media and technology, government and public, and other sectors. It operates in North America, Latin America, the United Kingdom, Ireland, Europe, the Middle East, Africa, and the Asia Pacific. The company was formerly known as Experian Group Limited and changed its name to Experian plc in July 2008. Experian plc was founded in 1826 and is headquartered in Dublin, Ireland.
How the Company Makes MoneyExperian generates revenue primarily through its Credit Services and Decision Analytics segments. In Credit Services, the company charges businesses for access to consumer credit data, which is vital for credit decisions and risk management. The Decision Analytics segment earns revenue by providing businesses with advanced data analytics solutions that help in fraud prevention and credit scoring. Additionally, Experian's Marketing Services division offers data-driven marketing solutions that allow companies to target customers more effectively, generating revenue through subscription-based models and project-based fees. The Consumer Services segment provides direct-to-consumer products, including credit monitoring and identity protection services, which are monetized through subscription fees. Significant partnerships with financial institutions and technology companies further bolster revenue, as Experian collaborates with these entities to enhance their data offerings and analytics capabilities.

Experian Financial Statement Overview

Summary
Experian's financial health is strong, with consistent revenue growth, solid profitability, and efficient cash flow generation. The company maintains a balanced capital structure with manageable debt levels and effective equity utilization. Minor fluctuations in net income are noted but do not significantly impact overall financial stability.
Income Statement
85
Very Positive
Experian has demonstrated robust revenue growth, with a consistent upward trend over the past years. The gross profit margin stands at 47.8% for the latest year, indicating efficient cost management. The net profit margin is healthy at 15.5%, and both EBIT and EBITDA margins have shown strong performance, suggesting sound operational profitability. However, a slight decline in net income compared to the previous year indicates potential challenges in maintaining net profitability.
Balance Sheet
78
Positive
The balance sheet reflects a stable financial position with a debt-to-equity ratio of 0.99, indicating moderate leverage. The return on equity is impressive at 23.1%, showcasing effective utilization of equity. However, the equity ratio of 39.2% suggests a balanced but not overly conservative capital structure. Overall, the company maintains a solid equity base with manageable debt levels.
Cash Flow
82
Very Positive
Experian's cash flow position is strong, with significant free cash flow generation and a positive growth rate of 22.3%. The operating cash flow to net income ratio is 1.72, highlighting strong cash conversion efficiency. The free cash flow to net income ratio of 1.16 further underscores the company's ability to generate cash beyond operational needs. While capital expenditures have increased, cash flow remains robust.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue7.52B7.52B7.10B6.62B6.29B5.37B
Gross Profit3.08B3.08B3.42B3.17B2.98B2.52B
EBITDA2.58B2.58B2.42B1.99B1.78B1.80B
Net Income1.17B1.17B1.20B770.00M1.17B803.00M
Balance Sheet
Total Assets12.89B12.89B11.71B10.86B10.89B10.07B
Cash, Cash Equivalents and Short-Term Investments404.00M404.00M320.76M209.00M186.00M200.00M
Total Debt5.02B5.02B4.27B4.10B4.10B4.34B
Total Liabilities7.80B7.80B7.04B6.90B6.89B6.95B
Stockholders Equity5.05B5.05B4.63B3.93B3.97B3.08B
Cash Flow
Free Cash Flow1.96B1.96B1.11B1.09B1.29B1.07B
Operating Cash Flow2.00B2.00B1.75B1.72B1.80B1.49B
Investing Cash Flow-1.92B-1.85B-1.10B-948.00M-1.12B-827.00M
Financing Cash Flow-49.52M-62.00M-551.00M-722.00M-687.00M-747.00M

Experian Technical Analysis

Technical Analysis Sentiment
Negative
Last Price3813.00
Price Trends
50DMA
3885.12
Negative
100DMA
3836.61
Negative
200DMA
3723.45
Positive
Market Momentum
MACD
-10.77
Positive
RSI
47.22
Neutral
STOCH
24.37
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:EXPN, the sentiment is Negative. The current price of 3813 is below the 20-day moving average (MA) of 3840.10, below the 50-day MA of 3885.12, and above the 200-day MA of 3723.45, indicating a neutral trend. The MACD of -10.77 indicates Positive momentum. The RSI at 47.22 is Neutral, neither overbought nor oversold. The STOCH value of 24.37 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:EXPN.

Experian Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
82
Outperform
298.27M8.380.00%3.37%-8.18%90.18%
76
Outperform
388.94M23.5612.40%2.14%29.64%-7.27%
71
Outperform
326.54M13.075.28%14.10%-0.78%0.00%
70
Outperform
$34.51B37.7724.07%1.24%4.41%-4.31%
66
Neutral
1.02B73.487.33%0.94%9.25%-51.82%
64
Neutral
237.56M37.655.80%1.60%23.37%4.75%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:EXPN
Experian
3,813.00
-11.55
-0.30%
GB:DATA
GlobalData
138.00
-68.19
-33.07%
GB:RWS
RWS Holdings
88.30
-59.20
-40.14%
GB:WIL
Wilmington
335.00
-53.60
-13.79%
GB:ELIX
Elixirr International Plc
832.00
203.10
32.29%
GB:FNTL
Fintel PLC
228.00
-38.38
-14.41%

Experian Corporate Events

Business Operations and StrategyStock Buyback
Experian Enhances Shareholder Value with Continued Share Repurchase
Positive
Sep 12, 2025

Experian plc has announced the repurchase of 38,000 of its ordinary shares on the London Stock Exchange as part of its ongoing share repurchase program. The shares will be held as treasury shares, and the company now holds a total of 55,912,170 shares in treasury. This move is part of Experian’s strategy to manage its capital structure and enhance shareholder value, reflecting its strong market position and commitment to returning value to its stakeholders.

The most recent analyst rating on (GB:EXPN) stock is a Buy with a £4234.00 price target. To see the full list of analyst forecasts on Experian stock, see the GB:EXPN Stock Forecast page.

Business Operations and StrategyStock Buyback
Experian Continues Share Repurchase Program
Neutral
Sep 11, 2025

Experian plc announced the continuation of its share repurchase program, purchasing 114,000 ordinary shares on the London Stock Exchange. The shares will be held as treasury shares, with the company now holding 55,874,170 shares in treasury. Since the start of the program, Experian has acquired 1,637,298 shares, leaving 917,684,725 shares in issue excluding treasury shares. This move reflects Experian’s strategy to manage its capital structure effectively and may have implications for shareholder value.

The most recent analyst rating on (GB:EXPN) stock is a Buy with a £4234.00 price target. To see the full list of analyst forecasts on Experian stock, see the GB:EXPN Stock Forecast page.

Business Operations and StrategyStock Buyback
Experian Continues Share Repurchase Program
Positive
Sep 8, 2025

Experian plc has announced the continuation of its share repurchase program, purchasing 21,298 ordinary shares on the London Stock Exchange through J.P. Morgan Securities plc. The shares will be held as treasury shares, increasing the total to 55,760,170 treasury shares. This move is part of Experian’s strategy to manage its capital structure and return value to shareholders, reflecting confidence in its financial health and future growth prospects.

The most recent analyst rating on (GB:EXPN) stock is a Buy with a £4234.00 price target. To see the full list of analyst forecasts on Experian stock, see the GB:EXPN Stock Forecast page.

Business Operations and StrategyStock Buyback
Experian Continues Share Repurchase Program with Latest Acquisition
Positive
Sep 5, 2025

Experian plc has announced the continuation of its share repurchase program, purchasing 38,000 ordinary shares on the London Stock Exchange through J.P. Morgan Securities plc. The shares, bought at a weighted average price of 3,842.2381 pence, will be held as treasury shares, bringing the total number of shares held in treasury to 55,738,872. This move is part of Experian’s strategy to manage its capital structure and return value to shareholders, reflecting confidence in its financial position and market strategy.

The most recent analyst rating on (GB:EXPN) stock is a Hold with a £4044.00 price target. To see the full list of analyst forecasts on Experian stock, see the GB:EXPN Stock Forecast page.

Business Operations and StrategyStock Buyback
Experian Advances Share Repurchase Programme with Latest Acquisition
Neutral
Sep 4, 2025

Experian plc announced the purchase of 38,000 ordinary shares as part of its ongoing share repurchase programme, initially holding these shares as treasury shares. This move is part of a broader strategy to manage the company’s capital structure, with a total of 1,464,000 shares repurchased since the programme’s announcement, potentially impacting shareholder value and market perception.

The most recent analyst rating on (GB:EXPN) stock is a Hold with a £4044.00 price target. To see the full list of analyst forecasts on Experian stock, see the GB:EXPN Stock Forecast page.

Business Operations and StrategyDelistings and Listing Changes
Experian Announces New Share Listing on London Stock Exchange
Positive
Sep 3, 2025

Experian plc has announced an application for the admission of 48,000 ordinary shares to the Official List of the London Stock Exchange, expected to be effective on 5 September 2025. These shares, reserved under a block listing, are part of the Experian International Sharesave Plan and will hold equal status with existing shares, indicating a strategic move to enhance employee investment and engagement.

The most recent analyst rating on (GB:EXPN) stock is a Buy with a £4215.00 price target. To see the full list of analyst forecasts on Experian stock, see the GB:EXPN Stock Forecast page.

Business Operations and StrategyStock Buyback
Experian Expands Share Repurchase Program with Recent Buyback
Positive
Sep 3, 2025

Experian PLC has announced the purchase of 38,000 of its ordinary shares as part of its ongoing share repurchase program, initially announced in June 2025. The shares were bought on the London Stock Exchange and will be held as treasury shares, bringing the total number of shares held in treasury to 55,662,872. This move is part of Experian’s strategy to manage its capital structure and return value to shareholders, reflecting confidence in its financial health and future growth prospects.

The most recent analyst rating on (GB:EXPN) stock is a Buy with a £4215.00 price target. To see the full list of analyst forecasts on Experian stock, see the GB:EXPN Stock Forecast page.

Business Operations and StrategyStock Buyback
Experian Continues Share Repurchase Program
Positive
Sep 2, 2025

Experian plc announced the continuation of its share repurchase program, purchasing 38,000 ordinary shares on the London Stock Exchange. The shares, bought at an average price of 3,825.4484 pence, will be held as treasury shares, bringing the total held in treasury to 55,624,872. This move is part of Experian’s strategy to manage its capital structure effectively, potentially enhancing shareholder value and indicating confidence in the company’s future performance.

The most recent analyst rating on (GB:EXPN) stock is a Buy with a £4215.00 price target. To see the full list of analyst forecasts on Experian stock, see the GB:EXPN Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 20, 2025