ASOS is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 37% comes from its U.K. home market, 31% from other European Union countries, 13% from the United States, 19% from the rest of the world (with the biggest exposure to Russia and Australia). The company ships to 240 countries from its three warehouses located in the U.K., continental Europe, and the United States. It offers over 85 000 products on its website from 950 third-party brands and their own labels (ASOS Design, Collusion). Around 20% of revenue is generated by special-size categories such as tall, petite, curvy, and maternity, where competition tends to be more limited.