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Harley-Davidson (0QYY) AI Stock Analysis

GB:0QYY

Harley-Davidson

(LSE:0QYY)

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No summary available

Positive Factors
Brand and Market PositionRising North American retail sales and market share indicate durable brand relevance in Harley-Davidson’s core heavyweight segment. Continued demand for key models supports dealer economics, strengthens the company’s home-market position, and provides a platform for future product launches.
Negative Factors
Revenue and Profitability DeclineThe latest trailing-period deterioration indicates that Harley-Davidson’s earnings base has weakened materially, not merely fluctuated in one quarter. Lower revenue, compressed margins, and a net loss reduce internal funding capacity and make a sustained recovery dependent on better volumes and cost control.

Harley-Davidson (0QYY) vs. iShares MSCI United Kingdom ETF (EWC)

-40%-30%-20%-10%0%10%20%30%GB:0QYY+23.22%EWC+21.27%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
$3.25B
Dividend Yield
2.41%
Average Volume (3M)
661
Price to Earnings (P/E)
-29.5
Beta (1Y)
0.58
Revenue Growth
-14.64%
EPS Growth
-125.11%
Country
UK
Employees
5,500
Sector
Consumer Cyclical
Sector Strength
61
Industry
Auto - Manufacturers

Harley-Davidson Business Overview & Revenue Model

Company Description

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services...

Harley-Davidson Earnings Call Summary

Earnings Call Date:Oct 28, 2026(Q3-2026)|% Change Since:6.03%|Next Earnings Date:Feb 09, 2027
Earnings Call SentimentPositive

The call was broadly positive. Strong North American retail growth, improved dealer inventory and profitability, successful motorcycle launches, market share gains, better HDMC margins, and raised full-year guidance significantly outweighed the challenges in Europe and Latin America, supplier and tariff uncertainty, lower consolidated earnings and cash flow, and LiveWire's going-concern disclosure.

Positive Updates

Global and North American Retail Growth
Q3 global retail sales of new motorcycles increased 5% year over year to approximately 35,800 units. North American retail sales increased 9% to more than 25,000 units, accelerating from 3% growth in the previous quarter.

Negative Updates

European Retail Decline
EMEA retail sales declined 5% year over year in Q3, although this improved from Q2. Management described Europe as challenging and said performance was unsatisfactory, with Germany and France facing pressure. The company cited a subdued economic environment in Europe.

Company Guidance

For full year 2026, Harley-Davidson expects HDMC global motorcycle retail sales in the range of 135,500 to 139,000 units and global Motorcycle wholesale shipments in the range of 135,500 to 139,000 units, with dealer inventory ending broadly flat with prior year; HDMC operating income is expected in the range of $25 million to $55 million, including the year-to-date headwind of $31 million of restructuring costs; HDFS operating income is expected in the range of $60 million to $70 million; LiveWire has withdrawn guidance; and HDI capital investment is expected at $140 million to $165 million, reduced from prior guidance of $175 million to $200 million. Full year 2026 gross tariff costs are expected to be approximately $105 million to $120 million, with virtually no change in 2026 operating income impact due to tariffs; assuming the current tariff structure stays in place, gross tariff costs in 2027 are not expected to be higher than in 2026, and further recoveries in 2027 are not anticipated as of now unless there are further changes to tariff structure. Harley-Davidson remains on track to deliver $150 million in fixed cost savings and remains committed to $350 million in HDMC EBITDA in 2027.

Harley-Davidson Risk Analysis

Harley-Davidson disclosed 2 risk factors in its most recent earnings report. Harley-Davidson reported the most risks in the "Legal & Regulatory" category.

Higher RiskSector Avg.Lower RiskFinance & CorporateTech & InnovationLegal & RegulatoryProductionAbility to SellMacro & Political
Legal & Regulatory - Litigation, compliance, new legislation, and taxation risks

Latest Risks Added

1 New Risk
1.The Company's motorcycle operations are dependent upon unionized labor.Q3, 2024

Harley-Davidson Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

GB:0QYY against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
LCIILCII64Neutral$2.41B11.3915.25%4.65%4.05%44.68%
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
WGOWGO57Neutral$871.66M25.302.79%4.61%-3.37%32.39%
THOTHO55Neutral$3.81B21.804.13%2.84%0.31%-30.23%
BCBC53Neutral$4.88B23.2512.95%2.32%10.41%―
PIIPII50Neutral$3.38B-16.32-25.30%4.56%9.46%-37.29%

* Consumer Cyclical Sector Average

Performance Comparison

-20%0%20%40%GB:0QYYBCLCIIPIITHOWGODec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
GB:0QYY and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
GB:0QYYHarley-Davidson30.764.9319.11%
BCBrunswick Corporation75.3410.7416.62%
LCIILci Industries98.98-3.69-3.59%
PIIPolaris Industries59.41-3.56-5.65%
THOThor Industries, Inc.73.90-27.69-27.25%
WGOWinnebago Industries, Inc.30.61-4.79-13.53%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.