Pricer AB stock analysis
Pricer AB (0H38) Share Price & Analysis
0H38 Stock Chart & Stats
- Day’s Range
- SEK 4.40 - SEK 4.52
- 52-Week Range
- SEK 2.69 - SEK 4.69
- Previous Close
- SEK 4.52
- Volume
- N/A
- Average Volume (3M)
- 2,637
- Market Cap
- SEK 736.14M
- Enterprise Value
- SEK 702.76M
- Total Cash (Recent Filing)
- SEK 269.70M
- Total Debt (Recent Filing)
- SEK 342.70M
- Price to Earnings (P/E)
- 9.1
- Beta
- 0.40
- Next Earnings
- Feb 05, 2027 (Est.)
- EPS Estimate
- 0.08
- Last Dividend Ex-Date
- Nov 02, 2022
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Plaza And Recurring-revenue Growth
Plaza growth is strengthening the software and services component of Pricer’s model, which can make revenue more recurring than hardware-only deployments. Broad adoption by new customers and migration from on-premise systems may support a larger installed-base revenue stream over the next several quarters.
Improving Profitability
The sharp margin recovery indicates that recent profitability improvement is supported by better gross margin and cost execution rather than revenue growth alone. If these operating improvements persist, Pricer should have greater capacity to fund product development, absorb volatility, and convert deployments into stronger earnings.
Manageable Leverage
Lower leverage and a growing equity base provide Pricer with financial flexibility as it pursues store rollouts and expands its Plaza and IoT offering. A less debt-dependent balance sheet should reduce financial strain during uneven order cycles and leave more capacity to support durable strategic investment.
Bears Say
Declining Revenue And Uneven Demand
Negative top-line momentum limits the evidence that improved margins are being reinforced by broad-based demand growth. Uneven European activity, including weaker volumes in parts of the region, could make results more dependent on selected large deployments and create uneven revenue progression over the coming quarters.
Persistent Price Pressure
A lower price floor can constrain gross-margin durability even when execution improves, particularly if future large orders carry less favorable economics. Continued pricing pressure may therefore limit earnings expansion, make customer mix more important, and reduce the benefit of revenue growth in competitive European markets.
Volatile Cash Conversion
Recent positive cash generation is encouraging, but the history of negative operating and free cash flow shows that conversion can vary materially across deployment cycles. This volatility may complicate investment planning and reduce predictability of internally funded growth if inventory or rollout timing changes.
Pricer AB News
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Company Description
Pricer AB
Founded in 1991 and based in Stockholm, Sweden, Pricer AB (publ) specializes in the creation of electronic shelf labels (ESLs). The company operates internationally, with a significant presence in countries like Sweden, France, Italy, the United States, and Norway. Its product offerings include various digital pricing displays, such as graphic and segment tags, along with their necessary attachments. Pricer also provides sophisticated electronic shelf label platforms, notably "Pricer Plaza," a comprehensive cloud-based system for the scalable management, monitoring, and integration of digital in-store operations, as well as "The Pricer platform," another dedicated in-store digital solution. Pricer AB distributes its products through a combination of direct sales and a network of resellers.
- Sector
- Industrials
- Industry
- Business Equipment & Supplies
- CEO
- Magnus Larsson
- Employees
- 183
- Website
- www.pricer.com
- Address
- Box 6302, Stockholm, AB, 102 35, SE
Pricer AB (0H38) Earnings & Revenues
0H38 Company Deck
0H38 Earnings Call
Earnings Call SentimentPositive
The call was strongly positive overall. Management reported historically high financial performance, a 12.9% adjusted EBIT margin, robust Plaza and recurring-revenue growth, 27% sequential order-intake growth, major customer wins, and expanding opportunities in North America, IoT, and sustainability. These strengths outweighed the year-over-year net sales decline, European softness, continued price pressure, weak Q3 cash flow, and temporary depreciation effects from the German factory closure.
View all GB:0H38 earnings summariesTechnical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 14 | 5 | 3 |
| Technical Analysis | 4 | 5 | 1 |
| Moving Averages | 10 | 0 | 2 |
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