Cloud TransitionSAP's focus on cloud innovation, like S/4 HANA Cloud, is facilitating migrations, with maintenance revenues potentially increasing significantly with the shift to cloud-based services.
Market ExpansionNew logos are contributing to growth, particularly in the mid-market segment, demonstrating SAP's expanding market presence.
Product PipelineExpert stated that the pipeline is stronger, indicating expected demand to increase, primarily driven by large deals in the pipeline.