HighCo SA (HCO) AI Stock Analysis

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HighCo SA

(Paris:HCO)

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Rating:69Neutral

Price Target:EUR 4.00▲(15.77% Upside)

Action:downgraded

Date:08/20/26

The overall score is driven primarily by solid but pressured financials: HighCo remains profitable with strong, recurring cash flows and a conservative balance sheet, yet faces recent revenue declines, margin compression, and rising leverage, which cap the score. Technicals are supportive, with the share price trending above key moving averages and momentum indicators signaling a steady, not overstretched, uptrend. Valuation further lifts the score, as a very high dividend yield and moderate P/E make the stock look appealing, although the sustainability of such an income profile depends on stabilizing earnings and margins.

Positive Factors

Strong cash generationConsistently positive free cash flow indicates effective cash conversion and supports investment, debt servicing and shareholder returns. Although 2025 cash generation cooled, the accumulated record provides resilience through periods of weaker operating performance.

Negative Factors

Sharp revenue contractionThe 2025 top-line decline signals weaker demand, client spending or campaign volumes across HighCo’s promotional-services activities. Sustained contraction would reduce operating leverage and make it harder to maintain recent profitability and cash-generation levels.

HighCo SA (HCO) vs. iShares MSCI France ETF (EWQ)

Market Cap: EUR 65.04M
Dividend Yield: 36.13%
Average Volume (3M): 10.17K
Price to Earnings (P/E): -122.5
Beta (1Y): 0.46
Revenue Growth: -2.72%
EPS Growth: -109.96%
Country: France
Employees: 523
Sector: General
Sector Strength: 55
Industry: Advertising Agencies

HighCo SA Business Overview & Revenue Model

Company Description

High Co. S.A. is a global marketing firm that provides comprehensive solutions to a variety of retailers and brands across the world. The company offers a broad spectrum of services, including strategic brand development, communication planning, and...

How the Company Makes Money

HighCo generally makes money by providing promotional-marketing services and technology that enable retailers and brands to run sales promotions and couponing campaigns. Revenue is typically generated through fees paid by consumer-goods manufacturers...

HighCo SA Financial Statement Overview

Summary

Financial performance is mixed: HighCo remains consistently profitable with solid cash generation and a conservative balance sheet, but recent revenue declines, margin compression, and rising debt versus shrinking equity increase earnings and balance sheet risk, warranting a slightly above-midrange score.

Income Statement

52Neutral

Balance Sheet

68Positive

Cash Flow

73Positive

Financial statement breakdown
Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	111.27M	98.65M	146.38M	145.44M	144.57M	137.45M
Gross Profit	10.54M	9.53M	57.64M	24.61M	20.76M	67.15M
EBITDA	10.41M	10.59M	18.74M	21.40M	13.25M	24.96M
Net Income	-551.00K	4.85M	7.46M	11.12M	1.79M	11.19M
Balance Sheet
Total Assets	229.74M	211.04M	206.82M	203.79M	214.75M	218.65M
Cash, Cash Equivalents and Short-Term Investments	100.50M	94.97M	80.69M	66.13M	70.00M	73.72M
Total Debt	29.32M	21.80M	6.10M	12.56M	15.04M	15.88M
Total Liabilities	161.09M	137.53M	111.92M	111.94M	123.48M	119.69M
Stockholders Equity	68.67M	73.64M	93.03M	89.86M	89.15M	96.56M
Cash Flow
Free Cash Flow	24.16M	17.73M	24.10M	10.85M	9.81M	9.68M
Operating Cash Flow	24.89M	18.51M	24.60M	12.78M	10.96M	10.74M
Investing Cash Flow	-6.05M	7.57M	-712.00K	-1.87M	-1.32M	-986.00K
Financing Cash Flow	-12.32M	-11.79M	-9.32M	-14.78M	-13.36M	-47.67M

HighCo SA Technical Analysis

Technical Analysis SentimentNegative

Last Price3.46

Price Trends

50DMA3.52Negative

100DMA3.59Negative

200DMA3.53Negative

Market Momentum

MACD-0.01Positive

RSI45.66Neutral

STOCH54.80Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:HCO, the sentiment is Negative. The current price of 3.46 is below the 20-day moving average (MA) of 3.50, below the 50-day MA of 3.52, and below the 200-day MA of 3.53, indicating a bearish trend. The MACD of -0.01 indicates Positive momentum. The RSI at 45.66 is Neutral, neither overbought nor oversold. The STOCH value of 54.80 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FR:HCO.

HighCo SA Peers Comparison

Overall Rating

UnderperformOutperform

Sector (55)

Financial Indicators

FR:HCO against its peers
Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
FR:PUB	79Outperform	EUR 25.12B	15.48	15.47%	3.74%	4.67%	-4.98%
FR:HCO	69Neutral	EUR 65.04M	-122.52	-0.77%	36.13%	-2.72%	-109.96%
FR:LOCAL	62Neutral	EUR 133.34M	3.65	-390.46%	―	-7.42%	-90.88%
Sector *	55Neutral	$6.65B	3.83	-15.92%	6.20%	10.91%	7.18%
FR:ALBLD	53Neutral	EUR 35.98M	-388.50	―	―	17.93%	-101.84%
FR:ALHOP	47Neutral	EUR 38.31M	-27.55	―	4.03%	-12.74%	-137.00%

* General Sector Average

Performance Comparison

FR:HCO and its peers over the selected period
Ticker	Company Name	Price	Change	% Change
FR:HCO	HighCo SA	3.46	-0.31	-8.23%
FR:PUB	Publicis Groupe SA (UK)	100.15	18.32	22.39%
FR:LOCAL	Solocal Group	3.72	0.25	7.05%
FR:ALBLD	Bilendi SA	7.77	-11.93	-60.56%
FR:ALHOP	Hopscotch Groupe SA	12.40	-0.91	-6.87%

HighCo SA Corporate Events

HighCo Updates Voting Rights and Sets Key 2026 Financial Dates

Aug 4, 2026

HighCo SA has published its monthly statement of share capital and voting rights as of 31 July 2026, confirming a stable share capital of 20,455,403 shares, of which 638,338 are treasury shares without voting rights. The theoretical voting rights use...

HighCo lifts H1 2026 profit guidance as French retail drives growth

Jul 22, 2026

HighCo SA reported strong business growth in the second quarter and first half of 2026, fuelled by its French operations and recent acquisitions. Reported gross profit rose 27% in Q2 to €19.29 million and 26.7% in H1 to €39.21 million, wi...

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Aug 04, 2026

HighCo SA AI Stock Analysis