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HighCo SA (HCO) AI Stock Analysis

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FR:HCO

HighCo SA

(Paris:HCO)

Select Model
Rating:69Neutral
Price Target:EUR 4.00â–²(17.65% Upside)
Action:downgraded
Date:08/20/26

The overall score is driven primarily by solid but pressured financials: HighCo remains profitable with strong, recurring cash flows and a conservative balance sheet, yet faces recent revenue declines, margin compression, and rising leverage, which cap the score. Technicals are supportive, with the share price trending above key moving averages and momentum indicators signaling a steady, not overstretched, uptrend. Valuation further lifts the score, as a very high dividend yield and moderate P/E make the stock look appealing, although the sustainability of such an income profile depends on stabilizing earnings and margins.

Positive Factors
Consistent cash generationRepeatedly positive free cash flow demonstrates that HighCo converts its operations into usable cash, supporting investment, debt servicing, and shareholder distributions. Although 2025 was weaker, the still-solid absolute level provides a durable financial resource over the next several quarters.
Negative Factors
Sharp 2025 revenue declineThe pronounced 2025 revenue contraction indicates weaker demand, pricing pressure, or both, and directly challenges the durability of the company’s recent earnings gains. Lower gross profit also reduces operating flexibility, making recovery in sales important for sustaining profitability.

HighCo SA (HCO) vs. iShares MSCI France ETF (EWQ)

-20%-15%-10%-5%0%5%10%15%FR:HCO-9.48%EWQ+2.16%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
EUR 64.19M
Dividend Yield
36.72%
Average Volume (3M)
9,972
Price to Earnings (P/E)
-120.6
Beta (1Y)
0.42
Revenue Growth
-2.72%
EPS Growth
-109.96%
Country
France
Employees
523
Sector
General
Sector Strength
55
Industry
Advertising Agencies

HighCo SA Business Overview & Revenue Model

Company Description

High Co. S.A. is a global marketing firm that provides comprehensive solutions to a variety of retailers and brands across the world. The company offers a broad spectrum of services, including strategic brand development, communication planning, and...

HighCo SA Financial Statement Overview

Summary

Financial performance is mixed: HighCo remains consistently profitable with solid cash generation and a conservative balance sheet, but recent revenue declines, margin compression, and rising debt versus shrinking equity increase earnings and balance sheet risk, warranting a slightly above-midrange score.

Income Statement

52Neutral

Balance Sheet

68Positive

Cash Flow

73Positive
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue111.27M98.65M146.38M145.44M144.57M137.45M
Gross Profit10.54M9.53M57.64M24.61M20.76M67.15M
EBITDA10.41M10.59M18.74M21.40M13.25M24.96M
Net Income-551.00K4.85M7.46M11.12M1.79M11.19M
Balance Sheet
Total Assets229.74M211.04M206.82M203.79M214.75M218.65M
Cash, Cash Equivalents and Short-Term Investments100.50M94.97M80.69M66.13M70.00M73.72M
Total Debt29.32M21.80M6.10M12.56M15.04M15.88M
Total Liabilities161.09M137.53M111.92M111.94M123.48M119.69M
Stockholders Equity68.67M73.64M93.03M89.86M89.15M96.56M
Cash Flow
Free Cash Flow24.16M17.73M24.10M10.85M9.81M9.68M
Operating Cash Flow24.89M18.51M24.60M12.78M10.96M10.74M
Investing Cash Flow-6.05M7.57M-712.00K-1.87M-1.32M-986.00K
Financing Cash Flow-12.32M-11.79M-9.32M-14.78M-13.36M-47.67M

HighCo SA Technical Analysis

Technical Analysis SentimentNegative
Last Price3.40

Price Trends

50DMA3.49Negative
100DMA3.57Negative
200DMA3.51Negative

Market Momentum

MACD-0.03Positive
RSI42.71Neutral
STOCH40.29Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:HCO, the sentiment is Negative. The current price of 3.40 is below the 20-day moving average (MA) of 3.46, below the 50-day MA of 3.49, and below the 200-day MA of 3.51, indicating a bearish trend. The MACD of -0.03 indicates Positive momentum. The RSI at 42.71 is Neutral, neither overbought nor oversold. The STOCH value of 40.29 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FR:HCO.

HighCo SA Peers Comparison

Overall Rating

UnderperformOutperform
Sector (55)

Financial Indicators

FR:HCO against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
FR:PUBFR:PUB85OutperformEUR 26.39B16.3415.47%3.55%4.67%-4.98%
FR:HCOFR:HCO69NeutralEUR 64.19M-120.57-0.77%36.72%-2.72%-109.96%
FR:LOCALFR:LOCAL62NeutralEUR 134.77M3.66-390.46%―-7.42%-90.88%
Sector *55Neutral$6.65B3.83-15.92%6.20%10.91%7.18%
FR:ALBLDFR:ALBLD53NeutralEUR 34.91M-373.00――17.93%-101.84%
FR:ALHOPFR:ALHOP47NeutralEUR 36.92M-26.22―4.24%-12.74%-141.80%

* General Sector Average

Performance Comparison

-50%-25%0%25%50%FR:HCOFR:PUBFR:LOCALFR:ALBLDFR:ALHOPDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
FR:HCO and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
FR:HCOHighCo SA3.40-0.35-9.24%
FR:PUBPublicis Groupe SA (UK)105.7023.1628.06%
FR:LOCALSolocal Group3.730.4413.37%
FR:ALBLDBilendi SA7.46-11.34-60.32%
FR:ALHOPHopscotch Groupe SA11.80-0.83-6.60%

HighCo SA Corporate Events

HighCo Reports October Voting Rights and Treasury Shares

Nov 6, 2026

HighCo reported 20,455,403 shares outstanding as of October 31, 2026, including 661,615 treasury shares without voting rights. The company had 22,177,291 theoretical voting rights for threshold calculations and 21,515,676 exercisable voting rights, r...

HighCo lifts Q3 profits, sharpens 2026 guidance as retail media surges

Oct 21, 2026

HighCo SA reported third-quarter 2026 gross profit of €19.16 million on a reported basis, up 22.5% thanks to the consolidation of Sogec and Budgetbox, and €15.88 million like for like, up 1.6%, with nine‑month gross profit reaching €58.37 million, up...

HighCo Updates Voting Rights Ahead of Key Gross Margin Releases

Oct 5, 2026

HighCo has reported its monthly share capital and voting rights as of 30 September 2026, confirming an unchanged share capital of 20,455,403 shares and a slight increase in non-voting treasury shares compared with prior months. The theoretical voting...

HighCo Publishes 2026 Half-Year Financial Report and Schedules Upcoming Results

Sep 10, 2026

HighCo has made its half-year financial report as of 30 June 2026 available to the public and filed it with the French market regulator, reinforcing its transparency and regulatory compliance for investors and other stakeholders. The report, accessib...

HighCo lifts H1 profits and strengthens balance sheet despite Sogec restructuring

Sep 9, 2026

HighCo reported strong first-half 2026 results, with gross profit rising 26.7% to €39.21 million on a reported basis, driven by the integration of Sogec and Budgetbox and solid growth in France. Like-for-like gross profit increased 2.7%, while adjust...

HighCo Updates Share Capital and Voting Rights, Sets 2026 Financial Calendar

Sep 2, 2026

HighCo SA has disclosed updated information on its share capital and voting rights as of 31 August 2026, reporting 20,455,403 shares outstanding and 641,119 treasury shares without voting rights. The company specifies both theoretical voting rights u...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 04, 2026