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Bourse Direct SA (BSD) AI Stock Analysis

FR:BSD

Bourse Direct SA

(Paris:BSD)

Select Model
Rating:74Outperform
Price Target:EUR 6.00â–²(13.21% Upside)
Action:reiterated
Date:10/07/26

The company's strong financial performance, characterized by high profitability and a solid balance sheet, is the primary driver of the score. An attractive valuation with a low P/E and high dividend yield further supports the rating. These positives are partially offset by weak technical momentum, as the stock shows bearish signals and lacks a clear uptrend.

Positive Factors
Expanding ProfitabilityThe sharp, multi-year improvement in net and operating margins indicates that Bourse Direct is converting revenue into earnings more efficiently. If maintained, stronger profitability can support reinvestment, shareholder returns, and resilience when client trading activity becomes less favorable.
Negative Factors
Recent Debt IncreaseThe 2025 increase in total debt partially offsets the company’s longer-term leverage improvement. Higher obligations can reduce financial flexibility and increase sensitivity to funding costs, making it important that future earnings and cash generation remain sufficient to support the enlarged debt burden.

Bourse Direct SA (BSD) vs. iShares MSCI France ETF (EWQ)

-10%0%10%20%30%40%50%FR:BSD+33.50%EWQ-1.36%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
EUR 268.22M
Dividend Yield
4.53%
Average Volume (3M)
7,252
Price to Earnings (P/E)
12.6
Beta (1Y)
0.60
Revenue Growth
12.76%
EPS Growth
19.53%
Country
France
Employees
148
Sector
Financial
Sector Strength
68
Industry
Financial - Capital Markets

Bourse Direct SA Business Overview & Revenue Model

Company Description

Bourse Direct SA is a prominent French online brokerage firm, specializing in internet-based stock trading services. The company provides a comprehensive digital platform that offers clients a wide spectrum of financial instruments and investment sol...

How the Company Makes Money

BSD primarily makes money by earning fees and commissions linked to client investment activity and account servicing. Key revenue streams typically include: (1) Brokerage/trading commissions charged when clients buy or sell financial instruments (e.g...

Bourse Direct SA Financial Statement Overview

Summary

Strong financial health with solid revenue growth (11.5% CAGR), expanding margins (net margin 25.5%), and a healthy balance sheet (debt-to-equity 0.60). Cash flow generation remains robust, though FCF growth has softened slightly.

Income Statement

88Very Positive

Balance Sheet

85Very Positive

Cash Flow

82Very Positive
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue84.07M77.20M76.39M66.44M48.46M46.45M
Gross Profit74.31M64.56M68.72M60.97M39.74M37.36M
EBITDA37.11M31.14M31.16M26.94M11.16M12.59M
Net Income21.86M19.70M19.13M15.93M5.68M7.16M
Balance Sheet
Total Assets1.48B1.37B1.17B1.30B1.33B1.35B
Cash, Cash Equivalents and Short-Term Investments179.20M222.82M53.92M157.66M230.56M313.43M
Total Debt77.07M52.80M42.62M60.61M57.84M103.53M
Total Liabilities1.39B1.28B1.09B1.23B1.26B1.29B
Stockholders Equity87.84M88.74M80.06M76.36M67.60M66.25M
Cash Flow
Free Cash Flow19.77M15.96M16.28M21.14M9.44M-2.49M
Operating Cash Flow24.19M19.73M20.78M23.18M12.76M-538.00K
Investing Cash Flow-5.66M-5.12M-6.01M-2.04M-3.22M-7.54M
Financing Cash Flow-12.15M-11.29M-14.47M-8.32M-5.41M-4.14M

Bourse Direct SA Technical Analysis

Technical Analysis SentimentPositive
Last Price5.30

Price Trends

50DMA5.42Negative
100DMA5.35Negative
200DMA5.11Positive

Market Momentum

MACD-0.06Negative
RSI50.15Neutral
STOCH90.74Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:BSD, the sentiment is Positive. The current price of 5.30 is above the 20-day moving average (MA) of 5.27, below the 50-day MA of 5.42, and above the 200-day MA of 5.11, indicating a neutral trend. The MACD of -0.06 indicates Negative momentum. The RSI at 50.15 is Neutral, neither overbought nor oversold. The STOCH value of 90.74 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FR:BSD.

Bourse Direct SA Peers Comparison

Overall Rating

UnderperformOutperform
Sector (68)

Financial Indicators

FR:BSD against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
FR:BSDFR:BSD74OutperformEUR 268.22M12.6224.76%4.53%12.76%19.53%
FR:ABCAFR:ABCA72OutperformEUR 337.62M10.2118.59%5.94%14.41%-6.57%
Sector *68Neutral$18.00B11.429.92%3.81%9.73%1.22%

* Financial Sector Average

Performance Comparison

-20%0%20%40%FR:BSDFR:ABCAFR:CRAVFR:CRTOFR:MLCFMFR:CMODec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
FR:BSD and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
FR:BSDBourse Direct SA5.301.3032.53%
FR:ABCAABC Arbitrage5.720.5911.57%
FR:CRAVCaisse Regionale de Credit Agricole Mutuel Atlantique Vendee Cert.Coop.d'Inv.112.44-23.56-17.33%
FR:CRTOCaisse Regionale de Credit Agricole Mutuel de la Touraine et du Poitou Cert.Coop.d'Invt.106.00-9.44-8.18%
FR:MLCFMCFM Indosuez Wealth SA1500.00232.9218.38%
FR:CMOCRCAM Morbihan CCI92.00-9.25-9.13%

Bourse Direct SA Corporate Events

Bourse Direct lifts revenue and expands services as client base grows

Oct 14, 2026

Bourse Direct reported a strong increase in activity over the first nine months of 2026, driven by higher trading volumes and continued client onboarding. Executed orders rose 11.5% to 4.5 million, while cumulative consolidated revenue climbed 16.9%...

Bourse Direct Extends Securities Lending to Popular PEA Accounts

Oct 13, 2026

Bourse Direct, a major French online broker, has expanded its securities lending service beyond standard securities accounts to include PEA, PEA-PME and PEA Jeunes accounts, allowing a wider base of retail investors to generate potential monthly inco...

Bourse Direct’s e-PER Generali Named Best Online Insurance PER by Challenges

Oct 8, 2026

Bourse Direct, a long-established French online broker, has built its business on making stock market investing accessible to retail clients through competitive pricing and digital tools. Beyond brokerage, it provides life insurance and retirement sa...

Bourse Direct Expands Retail Education Drive During World Investor Week 2026

Oct 6, 2026

Bourse Direct is reinforcing its role as a leading French online broker by combining low-cost execution with a strong focus on financial education for retail clients. Through trading tools, long-term savings solutions and listed shares accessible via...

Bourse Direct Tightens Fund Selection With Semiannual Review of Savings Contracts

Sep 22, 2026

Bourse Direct, a leading French online broker, has built its business on providing accessible trading platforms, competitive fees and long-term savings solutions, including life insurance and PER products, to help individuals manage and grow their we...

Bourse Direct Marks 30 Years With New Services and Hybrid Brokerage Model

Sep 17, 2026

Marking its 30th anniversary, Bourse Direct is highlighting how its pioneering online brokerage model has evolved into a comprehensive investing and savings platform for French retail clients. With more than 425,000 accounts, the firm now combines ad...

Bourse Direct Publishes Reviewed Half-Year Financial Report for 2026

Aug 4, 2026

Bourse Direct has released its half-year financial report for the period ending 30 June 2026 and filed it with the French securities regulator, the Autorité des marchés financiers. The accounts in this report have undergone a limited review...

Bourse Direct boosts profits on surging trading activity in H1 2026

Jul 28, 2026

Bourse Direct reported robust growth in the first half of 2026, with order volumes up 16.7% to 3.3 million and its client base rising 9.2% to about 425,000 accounts. Banking operating income increased 20.2% to €44.7 million, net banking income...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 07, 2026