Firy Inc. (FIRY)
NYSE:FIRY
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Firy
(NYSE:FIRY)
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Rating:51Neutral
Price Target:
$8.50
▲(54.26% Upside)
Action:Reiterated
Date:06/18/26
The score is held back primarily by weak financial performance—large ongoing losses, sustained negative free cash flow, and meaningful leverage. The earnings call adds moderate support due to improving unit economics and RZR profitability, but near-term risks (paying MAU decline, debt maturity, and litigation uncertainty) remain significant. Technicals are mixed-to-slightly constructive versus longer-term averages, while valuation is difficult to support with negative earnings and no dividend yield provided.
Positive Factors
Improving monetization (ARPPU)
Sustained ARPPU and GMV growth show the platform is extracting more revenue from existing players, which reduces reliance on user growth alone. Lasting improvement in monetization strengthens unit economics, supports margin expansion, and makes future growth less capital intensive if UA stays disciplined.
Negative Factors
Persistent cash burn
Material negative operating and free cash flow over trailing twelve months signals ongoing funding needs. Continued cash burn reduces strategic optionality, pressures liquidity planning, and forces reliance on refinancing, asset sales, or equity dilution to sustain operations and invest in growth.
Read all positive and negative factors
Positive Factors
Negative Factors
Improving monetization (ARPPU)
Sustained ARPPU and GMV growth show the platform is extracting more revenue from existing players, which reduces reliance on user growth alone. Lasting improvement in monetization strengthens unit economics, supports margin expansion, and makes future growth less capital intensive if UA stays disciplined.
Read all positive factors
Firy Key Performance Indicators (KPIs)
Any
Monthly Active Users
Measures the number of unique users engaging with Skillz's platform each month, indicating the platform's popularity and user retention capabilities.
Measures the number of unique users engaging with Skillz's platform each month, indicating the platform's popularity and user retention capabilities.
Data provided by:
The Fly
The FlyFiry (FIRY) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$142.34M
Dividend YieldN/A
Average Volume (3M)451.76K
Price to Earnings (P/E)―
Beta (1Y)2.41
Revenue Growth21.25%
EPS Growth-77.13%
CountryUS
Employees225
SectorCommunication Services
Sector Strength97
IndustryElectronic Gaming & Multimedia
Share Statistics
EPS (TTM)-4.28
Shares Outstanding12,177,494
10 Day Avg. Volume213,630
30 Day Avg. Volume451,758
Financial Highlights & Ratios
PEG Ratio-0.01
Price to Book (P/B)0.60
Price to Sales (P/S)0.64
P/FCF Ratio-0.96
Enterprise Value/Market Cap0.52
Enterprise Value/Revenue0.66
Enterprise Value/Gross Profit0.75
Enterprise Value/Ebitda-1.59
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)-3.07
Revenue Forecast (FY)$131.40M
Firy Business Overview & Revenue Model
Company Description
Skillz Inc. manages a state-of-the-art mobile gaming ecosystem designed to bring players together for equitable, enjoyable, and impactful competitive experiences. Its primary function involves creating and maintaining a unique, web-based technolog...
How the Company Makes Money
Skillz primarily makes money by monetizing gameplay on its platform through entry fees paid by players to participate in competitive matches and tournaments within Skillz-enabled games. From these entry fees, Skillz generally retains a portion as ...
Firy Financial Statement Overview
Summary
Income Statement
28
Negative
Balance Sheet
40
Negative
Cash Flow
22
Negative
| Breakdown | Mar 2026 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 104.50M | 95.47M | 152.08M | 269.71M | 380.15M |
| Gross Profit | 91.45M | 82.06M | 136.70M | 238.99M | 354.91M |
| EBITDA | -53.67M | -92.78M | -96.31M | -394.80M | -194.18M |
| Net Income | -70.41M | -48.23M | -101.36M | -438.88M | -187.93M |
Balance Sheet | |||||
| Total Assets | 293.45M | 364.17M | 395.83M | 621.29M | 1.02B |
| Cash, Cash Equivalents and Short-Term Investments | 194.51M | 281.92M | 302.03M | 489.78M | 560.39M |
| Total Debt | 128.72M | 136.54M | 136.70M | 288.38M | 297.01M |
| Total Liabilities | 181.63M | 192.58M | 185.34M | 342.89M | 411.96M |
| Stockholders Equity | 111.82M | 171.59M | 210.49M | 278.40M | 609.16M |
Cash Flow | |||||
| Free Cash Flow | -70.33M | -9.58M | -84.99M | -181.49M | -183.39M |
| Operating Cash Flow | -68.93M | -7.07M | -71.76M | -179.60M | -180.15M |
| Investing Cash Flow | -6.14M | -1.63M | 168.30M | 311.39M | -643.92M |
| Financing Cash Flow | -10.97M | -21.29M | -149.95M | -10.61M | 802.68M |
Firy Technical Analysis
Positive
5.51
Price Trends
7.34
Positive
5.26
Positive
5.66
Positive
Market Momentum
0.38
Positive
56.84
Neutral
60.78
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FIRY, the sentiment is Positive. The current price of 5.51 is below the 20-day moving average (MA) of 9.02, below the 50-day MA of 7.34, and below the 200-day MA of 5.66, indicating a bullish trend. The MACD of 0.38 indicates Positive momentum. The RSI at 56.84 is Neutral, neither overbought nor oversold. The STOCH value of 60.78 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FIRY.
Firy Risk Analysis
Firy disclosed 48 risk factors in its most recent earnings report. Firy reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Firy Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
54 Neutral | $228.06M | 3.18 | -60.77% | 18.48% | ― | ― | |
54 Neutral | $66.10M | -1.79 | -15.65% | ― | -15.86% | -16.59% | |
52 Neutral | $1.50B | -4.99 | 113.59% | 9.98% | 7.30% | -307.46% | |
51 Neutral | $142.34M | -1.95 | -55.16% | ― | 21.25% | -77.13% |
* Communication Services Sector Average
FIRY
Firy
8.36
1.58
23.30%
NCTY
The9
4.95
-2.95
-37.34%
GDEV
Nexters
12.61
-3.71
-22.73%
MYPS
PLAYSTUDIOS
0.50
-0.88
-63.48%
PLTK
Playtika Holding
3.85
-0.72
-15.68%
Firy Corporate Events
Business Operations and StrategyFinancial DisclosuresLegal ProceedingsM&A TransactionsShareholder Meetings
Skillz Rebrands as Firy to Expand Gaming Platform
Positive
Jun 18, 2026
On June 18, 2026, Skillz Inc. officially changed its corporate name to Firy Inc., reflecting a broader strategic vision built around a three-pronged platform of real-money gaming, AI-driven ad tech and backend services. The rebranded company used ...
Regulatory Filings and ComplianceShareholder Meetings
Skillz Sets 2026 Virtual Annual Stockholder Meeting Date
Neutral
Apr 14, 2026
Skillz Inc. has scheduled its 2026 Annual Meeting of Stockholders for June 18, 2026, to be conducted virtually via remote communication, with login, voting and question procedures to be detailed in a forthcoming definitive proxy statement filed wi...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.