Firy (FIRY) Average Revenue per Monthly Active User

Calculates the average revenue generated from each active user per month, highlighting the platform's ability to monetize its user base effectively.

After a mid‑2024 trough, ARPMAU surged through 2025, signaling meaningful monetization gains driven largely by RZR’s adtech improvements and higher GMV per payer—evidence management’s “path to profitability” is getting traction. That said, the QoQ PMAU decline and the loss of a partner that once accounted for ~51% of revenue mean the ARPMAU lift may reflect a smaller, higher‑value payer base; sustained upside depends on regaining PMAUs via targeted UA, successful partner transitions, and managing near‑term debt and litigation risks.