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Average Order Value
Measures the average dollar amount spent each time a customer places an order, highlighting sales effectiveness and potential for revenue growth through upselling or bundling strategies.Average Order Value has drifted upward over several years with pronounced holiday/Q4 and early‑year spikes and an upward inflection through 2025, reflecting success in product mix, higher AURs and improved units‑per‑transaction driven by marketing and category expansion. That supports FIGS’ recent top‑line acceleration and margin recovery, but management’s guidance flags tariffs, a recent inventory write‑off and conservative pricing assumptions—so rising AOV may not fully translate to gross‑margin upside unless UPT/frequency gains and international/hub investments sustain.
Date | Average Order Value |
|---|---|
Jun 30, 2026 | $127.00 |
Mar 31, 2026 | $124.00 |
Dec 31, 2025 | $120.00 |
Sep 30, 2025 | $114.00 |
Jun 30, 2025 | $117.00 |
Mar 31, 2025 | $119.00 |
Dec 31, 2024 | $113.00 |
Sep 30, 2024 | $108.00 |
Jun 30, 2024 | $113.00 |
Mar 31, 2024 | $116.00 |