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Active Customers
Counts the number of unique customers making purchases within a certain period, reflecting FIGS' market reach, brand appeal, and potential for expanding its customer base.Active‑customer growth stalled around 2023–mid‑2024 but reaccelerated into 2025, returning FIGS to growth alongside higher spend per customer. That rebound, reinforced by product/marketing momentum and community hubs, validates management’s thesis that acquisition + retention improvements can drive top‑line recovery. Watch margins: management expects continued customer momentum for 2026, but tariff pressure and recent inventory write‑offs could limit per‑customer profitability even as the user base expands.
Date | Active Customers |
|---|---|
Jun 30, 2026 | 3.10M |
Mar 31, 2026 | 3.02M |
Dec 31, 2025 | 2.90M |
Sep 30, 2025 | 2.80M |
Jun 30, 2025 | 2.74M |
Mar 31, 2025 | 2.70M |
Dec 31, 2024 | 2.70M |
Sep 30, 2024 | 2.70M |
Jun 30, 2024 | 2.60M |
Mar 31, 2024 | 2.60M |