Competitive PositioningEWCZ's strong brand, growing center count, and leading Wax Pass program are likely to bolster the company's competitive positioning in the large, expanding, and highly fragmented US Hair Removal industry.
LeadershipCEO David Berg is well-equipped to re-focus the organization on key initiatives capable of driving better same-store sales which likely will be needed to spur unit growth again.
Service ExpansionThe company's entry into laser highlights its strong partnership with its franchisees and the attractive service expansion opportunity available over the next several years.