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Active Buyers
Measures the number of unique buyers who have made a purchase on eBay, indicating the platform's reach, customer engagement, and potential for sales growth.Active Buyers have been essentially flat since 2022, recovering only modestly to ~136M by Q1 2026 — matching management’s comment of just ~1% YoY buyer growth. That implies recent GMV and revenue gains are driven by higher engagement, price/mix (collectibles and transient bullion), and better monetization (ads, shipping), not broad user expansion; U.S. buyer strength masks weak international trends. Depop and AI/live-commerce could nudge counts modestly, but investor upside depends more on per-buyer monetization and margin trade-offs than on rapid audience growth.
Date | Active Buyers |
|---|---|
Jun 30, 2026 | 136.00M |
Mar 31, 2026 | 136.00M |
Dec 31, 2025 | 135.00M |
Sep 30, 2025 | 134.00M |
Jun 30, 2025 | 134.00M |
Mar 31, 2025 | 134.00M |
Dec 31, 2024 | 134.00M |
Sep 30, 2024 | 133.00M |
Jun 30, 2024 | 132.00M |
Mar 31, 2024 | 132.00M |