Want to see DLX full AI Analyst Report?
Deluxe (DLX) AI Stock Analysis
Deluxe
(NYSE:DLX)
The overall score of 73 reflects a company with strong financial fundamentals and a transformative strategic acquisition, balanced by mixed technicals. The most significant positive factors are the robust cash flow generation and the Celero Commerce acquisition, which accelerates the shift to higher-growth payments. The low P/E ratio and high dividend yield add to the attractiveness. These strengths are partially offset by tepid organic revenue growth and a technical picture that lacks clear upward momentum.
Deluxe Key Performance Indicators (KPIs)
Adjusted EBITDA by SegmentShows each business unit’s operating profitability after removing one-time items, highlighting which lines actually generate cash and margins. For Deluxe, the split reveals whether higher-margin, recurring businesses (like digital services and payments) are driving profits versus lower-margin legacy print and check products. Tracking segment EBITDA trends helps you judge if growth is profitable, how well the company covers debt and reinvestment needs, and where execution or margin risk is concentrated.
Deluxe’s adjusted‑EBITDA is clearly migrating away from legacy Print/Checks toward higher‑growth, higher‑margin Payments and Data; merchant and B2B payments plus Data now drive EBITDA expansion and improved free cash flow, offsetting Print revenue headwinds. Management’s SG&A cuts, AI efficiency and margin discipline pushed overall EBITDA and leverage materially better, but investors should watch for moderating Data growth and ongoing promo softness that could limit top‑line upside despite continued margin gains.
The FlyDeluxe (DLX) vs. SPDR S&P 500 ETF (SPY)
- Market Cap
- $1.04B
- Dividend Yield
- 5.31%
- Average Volume (3M)
- 450.45K
- Price to Earnings (P/E)
- 10.0
- Beta (1Y)
- 1.07
- Revenue Growth
- 0.30%
- EPS Growth
- 71.14%
- Country
- US
- Employees
- 4,571
- Sector
- Industrials
- Sector Strength
- 63
- Industry
- Specialty Business Services
Deluxe Business Overview & Revenue Model
Company Description
Deluxe Corporation offers a wide array of technology-driven services tailored for large enterprises, small businesses, and financial institutions across a global footprint that includes the United States, Canada, Australia, South America, and Europe....
How the Company Makes Money
Deluxe makes money primarily by selling a portfolio of business services and payments-related solutions through multiple channels, including direct sales, partner programs, and relationships with financial institutions. Key revenue streams include: (...
Deluxe Earnings Call Summary
The call emphasized multiple notable operational and financial wins: strong adjusted EBITDA and EPS expansion, robust growth in Data and Merchant Services, disciplined SG&A reductions, meaningful free cash flow generation, strategic partnerships, AI-driven efficiency gains and reaching the 3x net leverage target ahead of schedule. These strengths offset continuing declines in the Print segment (revenue down ~5.9%) and modest overall revenue growth (0.3% reported, 2.7% comparable). Management maintained full-year free cash flow guidance and provided updated ranges that reflect the Safeguard divestiture while forecasting moderate top-line growth. On balance, the company presented a clear transformation story with expanding profitability and balance sheet progress despite legacy print headwinds and moderation risk in data growth.
Q1-2026 Updates
Positive Updates
Negative Updates
Company Guidance
Management updated full‑year 2026 guidance to revenue of $1.985B–$2.05B (≈ −1% to +2% comparable adjusted growth), adjusted EBITDA of $430M–$455M (≈ +4% to +10% comparable adjusted growth), adjusted EPS of $3.60–$4.00 (≈ +9% to +21% comparable adjusted growth) and unchanged free cash flow of ~ $200M (≈ +14% vs. 2025), with the ranges revised to reflect the March 1 Safeguard divestiture; guidance assumptions include interest expense of ≈ $110M, an adjusted tax rate of 26%, depreciation & amortization of ≈ $135M (including ~$40M of acquisition amortization), an average share count of ≈ 46.5M, and capital expenditures of $90M–$100M, and remains subject to prevailing macroeconomic conditions.
Deluxe Financial Statement Overview
Summary
Financial health is strong, driven by robust cash flow (Score: 85) and a significantly improved balance sheet (Score: 80). Profitability has markedly increased, with net income more than tripling. The main offset is tepid revenue growth, reflected in the Income Statement Score of 70. Overall, effective cost management and strong cash conversion support a high score.
Income Statement
70PositiveBalance Sheet
80PositiveCash Flow
85Very Positive| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 2.11B | 2.13B | 2.12B | 2.19B | 2.24B | 2.02B |
| Gross Profit | 1.11B | 1.13B | 1.13B | 1.16B | 1.21B | 1.14B |
| EBITDA | 397.58M | 379.00M | 365.32M | 335.14M | 351.38M | 298.12M |
| Net Income | 100.63M | 82.10M | 52.80M | 26.12M | 65.39M | 62.63M |
Balance Sheet | ||||||
| Total Assets | 2.56B | 2.86B | 2.83B | 3.08B | 3.08B | 3.07B |
| Cash, Cash Equivalents and Short-Term Investments | 34.90M | 310.50M | 34.40M | 71.96M | 40.44M | 41.23M |
| Total Debt | 1.46B | 1.55B | 1.56B | 1.67B | 1.71B | 1.75B |
| Total Liabilities | 1.85B | 2.18B | 2.21B | 2.48B | 2.47B | 2.50B |
| Stockholders Equity | 707.50M | 683.80M | 620.75M | 604.09M | 603.81M | 574.32M |
Cash Flow | ||||||
| Free Cash Flow | 236.39M | 175.30M | 99.89M | 97.62M | 86.90M | 101.68M |
| Operating Cash Flow | 355.83M | 270.60M | 194.28M | 198.37M | 191.50M | 210.82M |
| Investing Cash Flow | -77.53M | -131.70M | -69.84M | -43.30M | -80.30M | -1.07B |
| Financing Cash Flow | -514.84M | -136.80M | -267.25M | -37.68M | -48.60M | 912.96M |
Deluxe Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DLX, the sentiment is Negative. The current price of 23.20 is above the 20-day moving average (MA) of 22.97, below the 50-day MA of 23.37, and below the 200-day MA of 24.99, indicating a bearish trend. The MACD of -0.13 indicates Positive momentum. The RSI at 42.71 is Neutral, neither overbought nor oversold. The STOCH value of 17.25 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DLX.
Deluxe Risk Analysis
Deluxe disclosed 23 risk factors in its most recent earnings report. Deluxe reported the most risks in the "Finance & Corporate" category.
Latest Risks Added
0 New RisksDeluxe Peers Comparison
Overall Rating
CASS78Outperform
EBF78Outperform- DLX73Outperform
HHS51Neutral
CMPR48Neutral
QUAD48Neutral
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| CASS | 78Outperform | $675.40M | 17.70 | 15.98% | 2.43% | 2.08% | 24.97% |
| EBF | 78Outperform | $541.29M | 13.88 | 12.58% | 4.74% | 2.27% | -5.62% |
| DLX | 73Outperform | $1.04B | 9.99 | 14.63% | 5.31% | 0.30% | 71.14% |
| Sector * | 63Neutral | $10.79B | 15.43 | 7.44% | 2.01% | 2.89% | -14.66% |
| HHS | 51Neutral | $28.85M | -5.06 | -30.13% | ― | -11.62% | -87.59% |
| CMPR | 48Neutral | $1.40B | 16.29 | -16.71% | ― | 10.00% | 149.97% |
| QUAD | 48Neutral | $370.80M | 13.16 | 21.18% | 5.21% | -4.88% | 28.67% |
* Industrials Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| DLX | Deluxe Corp. | 22.59 | 5.27 | 30.39% | |
| CASS | Cass Information | 52.74 | 14.64 | 38.42% | |
| EBF | Ennis Inc | 21.38 | 5.23 | 32.36% | |
| HHS | Harte-Hanks, Inc. | 3.87 | 0.95 | 32.53% | |
| QUAD | Quad/Graphics, Inc. Class A | 7.20 | 1.95 | 37.22% | |
| CMPR | Cimpress NV | 57.02 | -9.07 | -13.72% |
Deluxe Corporate Events
Deluxe Refinances Debt and Completes Celero Commerce Acquisition
PositiveOn July 31, 2026, Deluxe entered into a Second Amended and Restated Credit Agreement that refinanced its debt structure, establishing $400 million in senior secured first-lien revolving credit capacity and an $800 million senior secured first-lien te...
Deluxe to Acquire Celero Commerce in Cash Deal
PositiveOn June 17, 2026, Deluxe signed an equity purchase and merger agreement to acquire Celero Commerce in an all-cash deal valued at approximately $625 million, plus transaction expenses and adjustments, to be financed through an incremental term loan an...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Sep 06, 2026