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Operating Expense Breakdown
Details core costs like marketing, technology, and administrative expenses, offering insight into how efficiently DraftKings manages its operations and where it’s focusing its spending to drive growth.Sales & marketing is the biggest and most volatile expense, with large, recurring spikes tied to sportsbook seasonality and the company’s recent push into Predictions and new jurisdictions—which explains management’s caution in FY2026 guidance. Product & technology spend shows a steady, accelerating build consistent with management’s claim that tech/AI is a strategic moat and the upfront work for Predictions. G&A remains relatively controlled. The takeaway: DraftKings is deliberately trading near‑term margin headwinds for a platform and product investment that could drive sizable, scalable revenue if Predictions and new markets convert as hoped.
Date | Sales and Marketing | General and Administrative | Product and Technology |
|---|---|---|---|
Jun 30, 2026 | $322.54M | $169.44M | $127.65M |
Mar 31, 2026 | $401.73M | $165.93M | $123.18M |
Dec 31, 2025 | $442.64M | $186.73M | $133.56M |
Sep 30, 2025 | $360.37M | $156.78M | $114.68M |
Jun 30, 2025 | $233.19M | $165.70M | $108.42M |
Mar 31, 2025 | $343.68M | $164.39M | $103.26M |
Dec 31, 2024 | $368.60M | $216.64M | $112.06M |
Sep 30, 2024 | $339.94M | $208.13M | $103.58M |
Jun 30, 2024 | $215.68M | $165.08M | $92.66M |
Mar 31, 2024 | $340.70M | $174.25M | $88.81M |