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Monthly Unique Payers
Tracks the number of distinct users placing bets each month, highlighting customer engagement and the platform's ability to attract and retain a loyal user base.MUPs show clear seasonal year‑end step‑ups but have flattened recently; management says Jackpocket drove the flat YoY result and that MUPs excluding Jackpocket rose modestly. Crucially, DraftKings is monetizing its base better—Q4 handle, sportsbook revenue and margins expanded—so revenue gains have been driven more by ARPU/hold than by raw user growth. Predictions offers upside, but it's early and excluded from guidance; watch whether new spend converts to sustained MUP expansion or merely higher monetization per existing payer.
Date | Monthly Unique Payers |
|---|---|
Jun 30, 2026 | 3.60M |
Mar 31, 2026 | 4.20M |
Dec 31, 2025 | 4.80M |
Sep 30, 2025 | 3.60M |
Jun 30, 2025 | 3.30M |
Mar 31, 2025 | 4.30M |
Dec 31, 2024 | 4.80M |
Sep 30, 2024 | 3.60M |
Jun 30, 2024 | 3.10M |
Mar 31, 2024 | 3.40M |