Under Armour stock analysis
Under Armour (U9R) Stock Price & Analysis
U9R Stock Chart & Stats
- Day’s Range
- EUR 4.47 - EUR 4.58
- 52-Week Range
- EUR 3.59 - EUR 6.81
- Previous Close
- EUR 4.51
- Volume
- N/A
- Average Volume (3M)
- 1,248
- Market Cap
- EUR 1.91B
- Enterprise Value
- EUR 2.98B
- Total Cash (Recent Filing)
- EUR 284.55M
- Total Debt (Recent Filing)
- EUR 1.35B
- Price to Earnings (P/E)
- ―
- Beta
- 1.10
- Next Earnings
- Feb 11, 2027 (Est.)
- EPS Estimate
- -0.01
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Football Cleat Market Gains
Double-digit growth and a number-two US position in football cleats indicate genuine share gains in a focused category. If Under Armour sustains product performance and distribution, this franchise can strengthen brand credibility and provide a durable platform for broader athletic-product adoption.
Simpler Product Assortment
A materially simpler assortment can concentrate investment behind the strongest products, clarify consumer choices, and reduce operating complexity. Greater product commonality may also improve execution across channels, making the transformation relevant to margins, inventory discipline, and future scalability.
Product Innovation Pipeline
New products with differentiated features and broad retail placement create opportunities to rebuild demand beyond existing franchises. The Tech Helix volume ambition and Armor Short launch show a pipeline capable of supporting full-price selling, category expansion, and renewed consumer engagement over time.
Bears Say
Broad Revenue Contraction
Revenue declines across major regions indicate a broad demand and distribution challenge rather than weakness isolated to one market. Continued contraction reduces operating leverage, limits reinvestment capacity, and makes a durable earnings recovery dependent on successful product, channel, and brand improvements.
Persistent Losses And Cash Burn
The reversal to a sizeable loss alongside negative operating and free cash flow weakens Under Armour's ability to fund growth internally. If this persists, cash resources and financing capacity may increasingly support operations and restructuring instead of product development, marketing, or strategic investment.
Inventory And Promotional Pressure
Inventory above planned demand increases the likelihood of discounting and constrains future purchasing decisions. In a highly promotional marketplace, clearing excess product can pressure gross margin and brand perception while reducing flexibility to respond quickly to stronger categories or changing consumer demand.
U9R FAQ
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Under Armour Stock Smart Score
Company Description
Under Armour
Under Armour, Inc. (UAA) specializes in the design, promotion, and distribution of athletic clothing, footwear, and accessories for men, women, and young people. Its apparel collection includes various fits such as compression, fitted, and loose styles. Additionally, the firm produces specialized footwear designed for running, training, basketball, cleated sports, post-exercise recovery, and outdoor activities. The product range extends to accessories like gloves, bags, headwear, and sports masks. Furthermore, Under Armour manages digital platforms, MapMyRun and MapMyRide, offering subscription and advertising services. Products are prominently featured under its core brands, including UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA. Under Armour distributes its merchandise via extensive wholesale channels, encompassing major national and regional sporting goods chains, independent and specialized retailers, department stores, single-brand Under Armour retail outlets, institutional sports organizations, and athletic leagues and teams, along with independent distributors. Concurrently, it engages in direct-to-consumer sales through its network of 422 company-owned brand and factory house stores, as well as its e-commerce platforms. Its global operations span across the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific region, and Latin America. Founded in 1996, Under Armour, Inc. has its corporate headquarters situated in Baltimore, Maryland.
- Sector
- Consumercyclical
- Industry
- Apparel - Manufacturers
- CEO
- Kevin A. Plank
- Employees
- 14,100
- Website
- www.underarmour.com
- Address
- 101 Performance Drive, Baltimore, MD, 21230, US
Under Armour (U9R) Earnings & Revenues
U9R Earnings Call
Earnings Call SentimentNeutral
The call presented a mixed outlook. Under Armour highlighted product innovation, stronger engagement metrics, share gains in football cleats, cost discipline, operating-model changes, and maintained full-year adjusted operating income and earnings guidance. However, these positives were balanced by a 7% revenue decline, weakness across major regions and channels, an 11% footwear decline, higher inventory, ongoing promotional pressure, reduced gross-margin guidance, and expected third-quarter revenue and operating-income pressure.
View all DE:U9R earnings summariesU9R Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 6 | 5 | 11 |
| Technical Analysis | 3 | 5 | 2 |
| Moving Averages | 3 | 0 | 9 |
