TripAdvisor stock analysis
TripAdvisor (T6A) Stock Price & Analysis
T6A Stock Chart & Stats
- Day’s Range
- EUR 6.48 - EUR 6.62
- 52-Week Range
- EUR 6.05 - EUR 13.28
- Previous Close
- EUR 6.54
- Volume
- N/A
- Average Volume (3M)
- 123
- Market Cap
- EUR 775.46M
- Enterprise Value
- EUR 1.17B
- Total Cash (Recent Filing)
- EUR 706.80M
- Total Debt (Recent Filing)
- EUR 876.60M
- Price to Earnings (P/E)
- ―
- Beta
- 0.68
- Next Earnings
- Feb 17, 2027 (Est.)
- EPS Estimate
- -0.04
- Last Dividend Ex-Date
- Nov 19, 2019
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Stronger Liquidity
TheFork proceeds materially strengthen liquidity and give TripAdvisor greater flexibility to reduce debt, fund priority investments, and absorb operating volatility. A larger cash buffer can support the Viator strategy while reducing balance-sheet pressure during the Hotels and Other reset.
Viator Scale And Focus
Viator's rapid expansion and majority contribution to group revenue establish a clearer growth engine within the portfolio. Concentrating investment on conversion, repeat bookings, app adoption, and customer economics could improve strategic focus and support durable marketplace scale.
AI And Partner Distribution
Early AI conversion results and expanding B2B2C distribution create additional discovery and demand channels beyond traditional search. If these channels scale, they can broaden customer acquisition, improve traffic quality, and reinforce TripAdvisor's role in travel planning and bookings.
Bears Say
Revenue And Margin Pressure
Broad revenue weakness and lower expected margins indicate that the business is facing more than a single isolated slowdown. Continued pressure would reduce operating leverage, constrain reinvestment, and make the timing of a durable earnings recovery less predictable over the next several quarters.
Persistent SEO Exposure
Dependence on search-driven discovery remains a structural vulnerability because weaker organic visibility directly affects traffic, bookings, and marketing efficiency. Continued SEO pressure could limit growth in the core TripAdvisor channel and require higher spending to replace lost demand.
Weak Cash Generation And Hotels Reset
Negative quarterly cash flow reduces the cushion available for investment and unexpected operating needs, even if seasonal factors contributed. At the same time, the sharp Hotels and Other decline and related restructuring show that a significant part of the portfolio still requires operational repair.
T6A FAQ
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TripAdvisor Stock Smart Score
Company Description
TripAdvisor
Tripadvisor, Inc. functions as an online travel enterprise, organizing its operations into two main segments: Hotels, Media & Platform, and Experiences & Dining. Central to its business are the TripAdvisor-branded websites, including tripadvisor.com for the United States and localized versions available in 40 markets and 20 languages. The company also oversees a portfolio of other travel media brands, such as bokun.io, cruisecritic.com, flipkey.com, thefork.com, helloreco.com, holidaylettings.co.uk, holidaywatchdog.com, housetrip.com, jetsetter.com, niumba.com, seatguru.com, singleplatform.com, vacationhomerentals.com, and viator.com, which collectively furnish users with extensive resources for travel planning and execution. Beyond these offerings, Tripadvisor provides tools for consumers to research and book restaurant reservations in travel destinations, along with various vacation and short-term rental options, including entire homes, condominiums, villas, beach properties, cabins, and cottages. By December 31, 2020, the platform had accumulated one billion reviews and opinions across hotels, diverse accommodations, restaurants, experiences, airlines, and cruises. Tripadvisor, Inc. was established in 2000 and has its headquarters in Needham, Massachusetts.
- Sector
- Consumercyclical
- Industry
- Travel Services
- CEO
- Matthew Goldberg
- Employees
- 2,465
- Website
- www.tripadvisor.com
- Address
- 400 1st Avenue, Needham, MA, 02494, US
TripAdvisor (T6A) Earnings & Revenues
T6A Company Deck
T6A Earnings Call
Earnings Call SentimentNegative
The call highlighted meaningful strategic progress, including the $685 million TheFork sale, a stronger liquidity position, Experiences scale, AI partnerships, growing B2B2C channels, and a restructuring designed to focus resources on Viator. However, these positives were outweighed by broad-based operating pressure: consolidated revenue declined 11%, Experiences growth slowed, Hotels and Other revenue fell 23%, margins contracted, cash flow was negative, a $369 million goodwill impairment was recorded, and fourth-quarter guidance points to further revenue and profitability pressure. The leadership transition and continued portfolio review add to the uncertainty.
View all DE:T6A earnings summariesT6A Net sales Breakdown
- 57.66% Tripadvisor Core
- 41.22% Viator
- 8.61% TheFork
T6A Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 6 | 3 | 13 |
| Technical Analysis | 5 | 3 | 2 |
| Moving Averages | 1 | 0 | 11 |








