EarningsQ2 2025 Earnings Report

Shiseido Company (SHDA) Q2 2025 Earnings Report

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Previous Report: Q1 2025

Next Report: Q3 2025

DE:SHDA Q2 2025 EPS Results

Actual EPS€0.09

Consensus EPS€0.04

Beat/MissBeat by +€0.04

One Year Ago EPS€0.05

DE:SHDA Q2 2025 Revenue Results

Actual Revenue€1.49B

Expected Revenue€1.55B

Beat/MissMissed by -€58.04M

YoY Revenue Growth+0.47%

Earnings Announcement Details

QuarterQ2 2025

Date08/06/2025

TimeBefore Open

Conference CallWednesday, August 6, 2025

DE:SHDA Upcoming Earnings

Shiseido Company's next earnings date is estimated for November 10, 2026, based on past reporting schedules.

Q2 2025 Earnings Call Audio

DE:SHDA Q2 2025 Earnings Call

0:00 / 0:00

Q2 2025 Earnings Slide Deck

Q2 2025 Earnings Call Summary

Q2 2025

Earnings Call Date:Aug 06, 2025|

% Change Since:

Earnings Call Sentiment|Neutral

The earnings call presented a mixed outlook with significant achievements in cost management and structural reforms leading to improved profitability. However, these were countered by notable challenges such as declining net sales, underperformance in key markets like the Americas, and increased risks associated with Drunk Elephant. While the company is making strides in market share expansion and cost reductions, the sales decline and regional challenges present substantial hurdles.

Company Guidance

During Shiseido Company Limited's 2025 Q2 earnings call, the company provided comprehensive guidance across various metrics. The half-year results showed net sales amounting to JPY469.8 billion, with a decline of 6% due to challenges in China Travel Retail and Drunk Elephant brands. Despite this, core operating profit reached JPY23.4 billion, exceeding expectations by JPY4.1 billion YoY, and representing over 60% of the full-year guidance of JPY36.5 billion. The company emphasized its focus on structural reforms and financial discipline, achieving a 1.5 percentage point improvement in the cost of goods sold ratio. Marketing investments decreased by JPY2.7 billion, while personnel expenses saw a JPY15 billion reduction. Shiseido also maintained high profitability in challenging regions like Travel Retail, achieving a core operating profit margin of 22.1%. For the full year, the company remains committed to reaching a core operating profit of JPY36.5 billion, despite risks to net sales, by accelerating reforms and cost management. Free cash flow turned positive at JPY17.5 billion, and the company plans to further its global cost structure transformation, aiming for a JPY25 billion reduction in 2025. The guidance also noted potential impairment risks in the Americas, with specific challenges highlighted for the Drunk Elephant brand.

Core Operating Profit Exceeds Expectations

For H1, core operating profit was JPY23.4 billion, an increase of JPY4.1 billion YoY, exceeding expectations and achieving over 60% of the full-year guidance of JPY36.5 billion.

Structural Reforms Yield Positive Results

The company implemented structural reforms and cost management strategies that resulted in improved profitability despite declining net sales, including a JPY13.2 billion increase in core operating profit in Japan.

Successful Cost Reductions

Realized JPY13.5 billion in cost reduction benefits in H1, with a full-year target increased to JPY25 billion, and a two-year target increased to JPY50 billion.

Market Share Expansion

The company expanded its market share in fragrances in Japan, Asia Pacific, and Europe, and achieved growth in China and Travel Retail in Q2 despite prior challenges.

Positive Free Cash Flow

Free cash flow turned positive at JPY17.5 billion, improving from a negative figure in Q1 due to higher profit before tax and other factors.

DE:SHDA Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change
Nov 10, 2026	2026 (Q3)	0.10 / -	-0.776	―
Aug 05, 2026	2026 (Q2)	0.19 / 0.30	0.088	240.40% (+0.21)
May 12, 2026	2026 (Q1)	0.08 / 0.12	0.055	114.52% (+0.06)
Feb 10, 2026	2025 (Q4)	-0.09 / 0.05	-0.17	128.42% (+0.22)
Nov 10, 2025	2025 (Q3)	<0.01 / -0.78	0.011	-7350.00% (-0.79)
Aug 06, 2025	2025 (Q2)	0.04 / 0.09	0.05	76.79% (+0.04)
May 12, 2025	2025 (Q1)	0.05 / 0.06	-0.047	216.98% (+0.10)
Feb 10, 2025	2024 (Q4)	0.15 / -0.17	0.018	-1050.00% (-0.19)
Nov 07, 2024	2024 (Q3)	0.10 / 0.01	0.129	-91.72% (-0.12)
Aug 07, 2024	2024 (Q2)	0.09 / 0.05	0.048	3.70% (<+0.01)

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed