ProSiebenSat.1 Media SE (PSM) AI Stock Analysis

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ProSiebenSat.1 Media SE

(XETRA:PSM)

Select Model

Rating:46Neutral

Price Target:EUR 3.00▼(-4.46% Downside)

Action:reiterated

Date:11/13/26

The score is held back primarily by continued net losses, revenue decline, and elevated leverage, despite improved gross profitability. Solid but weakening free cash flow is the main offsetting strength. Technically, the stock trends below major moving averages with negative MACD, and valuation support is limited by a negative P/E and zero dividend yield.

Positive Factors

Positive Cash GenerationStrong positive operating and free cash flow gives ProSiebenSat.1 internal funding capacity despite reported net losses. This supports ongoing operations, debt servicing, and selective investment, although the recent free-cash-flow decline means the durability of this strength requires monitoring.

Negative Factors

Declining RevenuePersistent top-line contraction signals pressure on audience monetization and the company’s ability to expand its media businesses. Lower revenue can weaken operating leverage, reduce the resources available for content and digital investment, and make a return to durable profitability more difficult.

ProSiebenSat.1 Media SE (PSM) vs. iShares MSCI Germany ETF (EWG)

Market Cap: EUR 721.04M
Dividend Yield: 0.00%
Average Volume (3M): 169.19K
Price to Earnings (P/E): -4.5
Beta (1Y): 0.72
Revenue Growth: -9.88%
EPS Growth: -2503.03%
Country: Germany
Employees: 5,520
Sector: General
Sector Strength: 55
Industry: Broadcasting

ProSiebenSat.1 Media SE Business Overview & Revenue Model

Company Description

ProSiebenSat.1 Media SE operates as a major media group across Europe, structured into three distinct business units: Entertainment, Dating & Video, and Commerce & Ventures. Its Entertainment segment oversees a collection of free television broadcast...

ProSiebenSat.1 Media SE Financial Statement Overview

Summary

Underlying fundamentals are mixed. Revenue is down TTM (-3.406%) and earnings remain volatile with a TTM net loss (net margin ~-2.4%) despite improved gross margin (~40.5%) and positive EBIT margin (~6.5%). Leverage is elevated (TTM debt-to-equity ~1.64x) and ROE is negative, but cash generation is a relative strength with solid positive TTM operating cash flow (€947m) and free cash flow (€618m), albeit with FCF down ~25.3%.

Income Statement

42Neutral

Balance Sheet

46Neutral

Cash Flow

66Positive

Financial statement breakdown
Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Mar 2023	Dec 2021
Income Statement
Total Revenue	3.40B	3.67B	3.92B	3.85B	4.16B	4.49B
Gross Profit	1.73B	1.03B	1.49B	1.04B	1.54B	1.75B
EBITDA	614.00M	601.00M	993.00M	157.00M	686.00M	945.00M
Net Income	-160.00M	-169.00M	51.00M	-124.00M	5.00M	456.00M
Balance Sheet
Total Assets	4.49B	5.04B	5.61B	6.07B	6.00B	6.59B
Cash, Cash Equivalents and Short-Term Investments	179.00M	541.00M	608.00M	573.00M	520.00M	649.00M
Total Debt	1.85B	2.15B	2.25B	2.45B	2.43B	2.67B
Total Liabilities	3.33B	3.87B	4.14B	4.49B	4.23B	4.49B
Stockholders Equity	1.14B	1.15B	1.32B	1.26B	1.51B	1.66B
Cash Flow
Free Cash Flow	618.00M	900.00M	994.00M	1.02B	242.00M	261.00M
Operating Cash Flow	947.00M	1.07B	1.20B	1.24B	1.35B	1.54B
Investing Cash Flow	-924.00M	-854.00M	-1.10B	-1.12B	-966.00M	-1.25B
Financing Cash Flow	-497.00M	-277.00M	-72.00M	-44.00M	-519.00M	-940.00M

ProSiebenSat.1 Media SE Technical Analysis

Technical Analysis SentimentNegative

Last Price3.14

Price Trends

50DMA3.30Negative

100DMA3.48Negative

200DMA3.79Negative

Market Momentum

MACD-0.03Negative

RSI46.35Neutral

STOCH35.27Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:PSM, the sentiment is Negative. The current price of 3.14 is below the 20-day moving average (MA) of 3.20, below the 50-day MA of 3.30, and below the 200-day MA of 3.79, indicating a bearish trend. The MACD of -0.03 indicates Negative momentum. The RSI at 46.35 is Neutral, neither overbought nor oversold. The STOCH value of 35.27 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:PSM.

ProSiebenSat.1 Media SE Peers Comparison

Overall Rating

UnderperformOutperform

Sector (55)

Financial Indicators

DE:PSM against its peers
Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
DE:SAX	74Outperform	EUR 2.17B	17.99	28.11%	4.76%	4.67%	-2.80%
DE:APM	60Neutral	EUR 66.17M	49.45	4.79%	―	133.08%	-33.66%
Sector *	55Neutral	$6.65B	3.83	-15.92%	6.20%	10.91%	7.18%
DE:RRTL	55Neutral	EUR 4.96B	53.78	22.93%	2.02%	-0.58%	178.29%
DE:YOC	51Neutral	EUR 10.24M	-30.50	-4.31%	―	3.11%	-114.73%
DE:PSM	46Neutral	EUR 721.04M	-4.54	-14.10%	0.00%	-9.88%	-2503.03%

* General Sector Average

Performance Comparison

DE:PSM and its peers over the selected period
Ticker	Company Name	Price	Change	% Change
DE:PSM	ProSiebenSat.1 Media SE	3.14	-1.67	-34.75%
DE:APM	Ad Pepper Media International NV	2.68	-0.30	-10.07%
DE:RRTL	RTL Group SA	32.20	2.75	9.32%
DE:SAX	Stroeer SE & Co. KGaA	38.86	5.73	17.30%
DE:WBAH	Wild Bunch	19.90	-15.10	-43.14%
DE:YOC	YOC AG	2.87	-8.48	-74.71%

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 13, 2026

ProSiebenSat.1 Media SE AI Stock Analysis