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ProSiebenSat.1 Media SE
(XETRA:PSM)
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Rating:58Neutral
Price Target:
€4.00
▲(11.73% Upside)
Action:Reiterated
Date:08/10/26
The score is driven primarily by resilient cash flow despite ongoing net losses and elevated leverage, which cap the financial performance rating. Technicals add support via improving near-term momentum (positive MACD and price above key shorter-term averages), while valuation remains a drag because earnings are negative and there is no dividend yield.
Positive Factors
Cash generation
Consistently strong operating and free cash flow provides durable internal funding for content, digital investments and debt servicing. Robust cash conversion reduces dependence on markets and supports strategic flexibility while the company repositions operating profitability.
Negative Factors
Elevated leverage
Leverage remains high for the company profile, which limits financial flexibility and raises refinancing and interest-rate exposure. Even with gradual de-leveraging, elevated debt constrains capacity for large acquisitions or sustained content investment without external financing.
Read all positive and negative factors
Positive Factors
Negative Factors
Cash generation
Consistently strong operating and free cash flow provides durable internal funding for content, digital investments and debt servicing. Robust cash conversion reduces dependence on markets and supports strategic flexibility while the company repositions operating profitability.
Read all positive factors
ProSiebenSat.1 Media SE (PSM) vs. iShares MSCI Germany ETF (EWG)
Market Cap
€878.95M
Dividend Yield0%
Average Volume (3M)410.09K
Price to Earnings (P/E)―
Beta (1Y)0.85
Revenue Growth-8.23%
EPS Growth-7.87%
CountryDE
Employees5,961
SectorGeneral
Sector StrengthN/A
IndustryBroadcasting
Share Statistics
EPS (TTM)-0.36
Shares Outstanding233,000,000
10 Day Avg. Volume207,069
30 Day Avg. Volume410,094
Financial Highlights & Ratios
PEG Ratio0.02
Price to Book (P/B)0.98
Price to Sales (P/S)0.31
P/FCF Ratio1.25
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
€4.43Price Target Upside23.84% Upside
Rating ConsensusHold
Number of Analyst Covering4
EPS Forecast (FY)0.51
Revenue Forecast (FY)€3.59B
ProSiebenSat.1 Media SE Business Overview & Revenue Model
Company Description
ProSiebenSat.1 Media SE operates as a major media group across Europe, structured into three distinct business units: Entertainment, Dating & Video, and Commerce & Ventures. Its Entertainment segment oversees a collection of free television broadc...
How the Company Makes Money
PSM primarily generates revenue by monetizing its audiences and content across several streams. (1) Advertising revenue: A major portion of earnings comes from selling advertising inventory, especially on its free-to-air TV channels, where adverti...
ProSiebenSat.1 Media SE Financial Statement Overview
Summary
Income Statement
46
Neutral
Balance Sheet
44
Neutral
Cash Flow
72
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Mar 2023 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 3.52B | 3.67B | 3.92B | 3.85B | 4.16B | 4.49B |
| Gross Profit | 1.43B | 1.03B | 1.49B | 1.04B | 1.54B | 1.75B |
| EBITDA | 597.00M | 406.00M | 588.00M | 120.00M | 686.00M | 945.00M |
| Net Income | -85.00M | -169.00M | 51.00M | -124.00M | 5.00M | 456.00M |
Balance Sheet | ||||||
| Total Assets | 4.44B | 5.04B | 5.61B | 6.07B | 6.00B | 6.59B |
| Cash, Cash Equivalents and Short-Term Investments | 196.00M | 541.00M | 608.00M | 573.00M | 520.00M | 649.00M |
| Total Debt | 1.84B | 2.15B | 2.25B | 2.45B | 2.43B | 2.67B |
| Total Liabilities | 3.29B | 3.87B | 4.14B | 4.49B | 4.23B | 4.49B |
| Stockholders Equity | 1.13B | 1.15B | 1.32B | 1.26B | 1.51B | 1.66B |
Cash Flow | ||||||
| Free Cash Flow | 827.00M | 900.00M | 994.00M | 1.02B | 242.00M | 261.00M |
| Operating Cash Flow | 977.00M | 1.07B | 1.20B | 1.24B | 1.35B | 1.54B |
| Investing Cash Flow | -863.00M | -854.00M | -1.10B | -1.12B | -966.00M | -1.25B |
| Financing Cash Flow | -499.00M | -277.00M | -72.00M | -44.00M | -519.00M | -940.00M |
ProSiebenSat.1 Media SE Technical Analysis
Positive
3.58
Price Trends
3.61
Positive
3.79
Positive
4.26
Negative
Market Momentum
0.07
Negative
59.94
Neutral
66.53
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:PSM, the sentiment is Positive. The current price of 3.58 is below the 20-day moving average (MA) of 3.68, below the 50-day MA of 3.61, and below the 200-day MA of 4.26, indicating a neutral trend. The MACD of 0.07 indicates Negative momentum. The RSI at 59.94 is Neutral, neither overbought nor oversold. The STOCH value of 66.53 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DE:PSM.
ProSiebenSat.1 Media SE Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
60 Neutral | €4.97B | 208.17 | 22.80% | 2.01% | -0.58% | 178.29% | |
60 Neutral | €2.23B | 17.89 | 28.57% | 5.26% | 1.27% | -10.16% | |
58 Neutral | €878.95M | -10.57 | -7.26% | 0.00% | -8.23% | -7.87% | |
58 Neutral | €67.16M | 60.00 | 4.12% | ― | 195.18% | -50.82% | |
57 Neutral | €19.45M | -46.67 | -5.53% | ― | 7.37% | -113.59% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% |
* General Sector Average
DE:PSM
ProSiebenSat.1 Media SE
3.82
-4.00
-51.12%
DE:APM
Ad Pepper Media International NV
2.70
-0.70
-20.59%
DE:RRTL
RTL Group SA
32.85
1.82
5.86%
DE:SAX
Stroeer SE & Co. KGaA
39.90
-0.86
-2.11%
DE:WBAH
Wild Bunch
20.20
-17.40
-46.28%
DE:YOC
YOC AG
5.60
-8.35
-59.86%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.