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MS Industrie (DE:MSAG)
XETRA:MSAG
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MS Industrie (MSAG) AI Stock Analysis

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DE:MSAG

MS Industrie

(XETRA:MSAG)

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Neutral 46 (OpenAI - Gpt-5.6Sol)
Rating:46Neutral
Price Target:
€1.00
▼(-20.63% Downside)
Action:Reiterated
Date:09/27/26
The score is held down primarily by weak financial performance (recent revenue declines, margin compression, and losses) and a negative P/E that reflects the lack of current earnings power. These are partly offset by a strengthened balance sheet with meaningfully reduced leverage and neutral technical conditions that indicate stabilization rather than a decisive trend.
Positive Factors
Improved Balance Sheet
The substantial reduction in leverage lowers financial risk and improves flexibility compared with prior years. A stronger equity base relative to assets gives MS Industrie more capacity to manage cyclical demand, fund operations, and pursue production needs without relying as heavily on debt.
Negative Factors
Volatile and Declining Revenue
The recent revenue pattern indicates unstable demand and limited visibility into sustained growth. Repeated declines can reduce plant utilization, weaken operating leverage, and make it harder to absorb fixed manufacturing costs, leaving earnings vulnerable even if activity later improves.
Read all positive and negative factors
Positive Factors
Negative Factors
Improved Balance Sheet
The substantial reduction in leverage lowers financial risk and improves flexibility compared with prior years. A stronger equity base relative to assets gives MS Industrie more capacity to manage cyclical demand, fund operations, and pursue production needs without relying as heavily on debt.
Read all positive factors

MS Industrie (MSAG) vs. iShares MSCI Germany ETF (EWG)

MS Industrie Business Overview & Revenue Model

Company Description
MS Industrie AG, founded in 1991 in Munich, Germany, and formerly known as GCI Industrie AG until its rebranding in July 2012, primarily operates on an international scale, focusing on powertrain and ultrasonic technologies. The company structures...
How the Company Makes Money
MS Industrie AG makes money primarily by selling manufactured components, assemblies, and related production services to business customers (B2B), with demand closely linked to industrial production and the automotive supply chain. Its revenue mod...

MS Industrie Financial Statement Overview

Summary
Overall fundamentals are pressured. The income statement shows volatile revenue, meaningful margin compression (gross margin down to ~34% in 2025), and losses with negative EBIT in 2024–2025. The balance sheet is a relative strength due to materially lower leverage (debt-to-equity ~0.33–0.36 in 2024–2025), but returns are negative given recent losses. Cash flow is mixed: operating cash flow is positive in 2024–2025 and free cash flow turned positive in 2025, yet volatility and uneven cash conversion limit confidence.
Income Statement
34
Negative
Balance Sheet
62
Positive
Cash Flow
48
Neutral
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue181.34M144.60M171.15M249.93M206.16M164.67M
Gross Profit46.76M49.77M72.09M110.24M91.25M77.98M
EBITDA7.23M4.88M6.92M18.82M13.09M9.21M
Net Income-5.08M-5.30M-3.90M4.45M1.18M-4.00M
Balance Sheet
Total Assets146.78M134.08M137.61M202.42M210.54M183.87M
Cash, Cash Equivalents and Short-Term Investments583.00K306.00K2.29M4.03M2.81M6.94M
Total Debt35.57M19.97M20.26M85.35M91.08M81.40M
Total Liabilities91.69M79.33M77.10M127.52M138.84M115.85M
Stockholders Equity55.02M54.75M60.51M74.90M71.70M68.02M
Cash Flow
Free Cash Flow3.27M2.13M-1.91M11.67M-7.36M-13.41M
Operating Cash Flow8.65M4.84M4.15M21.06M1.87M-3.22M
Investing Cash Flow-3.85M-44.00K29.20M-6.86M-3.76M1.43M
Financing Cash Flow-9.20M-8.52M-10.50M-13.28M-7.15M-16.80M

MS Industrie Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.26
Price Trends
50DMA
1.22
Negative
100DMA
1.26
Negative
200DMA
1.27
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
46.84
Neutral
STOCH
72.38
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:MSAG, the sentiment is Negative. The current price of 1.26 is above the 20-day moving average (MA) of 1.23, above the 50-day MA of 1.22, and below the 200-day MA of 1.27, indicating a bearish trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 46.84 is Neutral, neither overbought nor oversold. The STOCH value of 72.38 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:MSAG.

MS Industrie Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
€225.00M7.1615.83%2.28%3.87%―
57
Neutral
€326.94M12.654.13%2.91%-0.34%―
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
55
Neutral
€68.75M25.601.63%7.50%-6.65%-75.87%
51
Neutral
€88.93M-1.83-16.20%2.65%-14.82%44.17%
46
Neutral
€36.48M-6.89-9.25%2.08%5.78%47.39%
43
Neutral
€113.25M-1.97-36.96%5.09%-10.23%-8.88%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:MSAG
MS Industrie
1.22
-0.24
-16.44%
DE:BDT
Bertrandt
8.80
-9.78
-52.64%
DE:ED4
EDAG Engineering
3.02
-4.04
-57.22%
DE:ZIL2
ElringKlinger
5.16
0.68
15.13%
DE:GMM
Grammer
15.10
8.65
134.11%
DE:PWO
Progress Werk Oberkirch
22.00
-5.39
-19.67%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 27, 2026