MS Industrie (MSAG) AI Stock Analysis

MS Industrie

(XETRA:MSAG)

Select Model

Rating:48Neutral

Price Target:EUR 1.50▲(11.11% Upside)

Action:reiterated

Date:10/09/26

MS Industrie scores below average, driven primarily by weak financial performance. Persistent losses, deteriorating gross margins and inconsistent free cash flow outweigh the genuine progress made in deleveraging, where debt was cut by more than 75% and the balance sheet risk profile materially improved. However, that repair has come alongside a shrinking asset base and declining equity, signalling contraction. Valuation offers little support given negative earnings and no dividend. The most positive element is the technical picture, with the share price trading above all major moving averages on neutral RSI, suggesting improving market sentiment around the restructuring story. Until the company demonstrates sustainable profitability and stable margins, turnaround risk remains elevated.

Positive Factors

Lower LeverageThe substantial reduction in leverage lowers financial risk and gives MS Industrie greater flexibility to manage cyclical demand, fund operating needs, and withstand weaker periods. A less debt-intensive balance sheet also reduces pressure on future cash allocation and refinancing capacity.

Negative Factors

Revenue ContractionRepeated revenue declines indicate weaker demand or lower activity across the company’s markets and reduce operating leverage in a manufacturing business. Prolonged contraction could limit capacity utilization, weaken negotiating power, and make a durable earnings recovery more difficult.

MS Industrie (MSAG) vs. iShares MSCI Germany ETF (EWG)

Market Cap: EUR 40.07M
Dividend Yield: ―
Average Volume (3M): 13.25K
Price to Earnings (P/E): -7.8
Beta (1Y): 0.36
Revenue Growth: 5.78%
EPS Growth: 47.39%
Country: Germany
Employees: 412
Sector: General
Sector Strength: 55
Industry: Auto - Parts

MS Industrie Business Overview & Revenue Model

Company Description

MS Industrie AG, founded in 1991 in Munich, Germany, and formerly known as GCI Industrie AG until its rebranding in July 2012, primarily operates on an international scale, focusing on powertrain and ultrasonic technologies. The company structures it...

How the Company Makes Money

MS Industrie AG makes money primarily by supplying manufactured components, assemblies, and production services to industrial customers, with a major demand driver historically coming from the automotive supply chain. Key revenue streams typically in...

MS Industrie Financial Statement Overview

Summary

Financials are weak overall. The income statement is the main drag (score 22): net losses in four of the last six years, volatile revenue (-31.5% in 2024 followed by ~43% rebound in 2025), gross margins compressing from ~44-48% to ~34%, and EBITDA margins falling to ~3.4%. The balance sheet is the relative bright spot (score 52) after debt was cut from ~€85-91M to ~€20M, lowering debt-to-equity to ~0.33-0.36x, though equity has eroded to ~€55M and total assets have shrunk ~36% since 2022, pointing to contraction rather than growth. Cash flow (score 35) is inconsistent, with modest operating cash flow of ~€4.8M and free cash flow swinging from €11.7M in 2023 to -€1.9M in 2024 and €2.1M in 2025.

Income Statement

22Negative

Balance Sheet

52Neutral

Cash Flow

35Negative

Financial statement breakdown
Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	181.34M	144.60M	171.15M	249.93M	206.16M	164.67M
Gross Profit	46.76M	49.77M	72.09M	110.24M	91.25M	77.98M
EBITDA	5.39M	4.81M	6.75M	17.04M	13.09M	9.21M
Net Income	-5.08M	-5.30M	-3.90M	4.45M	1.18M	-4.00M
Balance Sheet
Total Assets	146.78M	134.08M	137.61M	202.42M	210.54M	183.87M
Cash, Cash Equivalents and Short-Term Investments	583.00K	306.00K	2.29M	4.03M	2.81M	6.94M
Total Debt	35.57M	19.97M	20.26M	85.35M	91.08M	81.40M
Total Liabilities	91.69M	79.33M	77.10M	127.52M	138.84M	115.85M
Stockholders Equity	55.02M	54.75M	60.51M	74.90M	71.70M	68.02M
Cash Flow
Free Cash Flow	3.27M	2.13M	-1.91M	11.67M	-7.36M	-13.41M
Operating Cash Flow	8.65M	4.84M	4.15M	21.06M	1.87M	-3.22M
Investing Cash Flow	-3.85M	-44.00K	29.20M	-6.86M	-3.76M	1.43M
Financing Cash Flow	-9.20M	-8.52M	-10.50M	-13.28M	-7.15M	-16.80M

MS Industrie Technical Analysis

Technical Analysis SentimentPositive

Last Price1.35

Price Trends

50DMA1.30Positive

100DMA1.27Positive

200DMA1.28Positive

Market Momentum

MACD0.02Positive

RSI51.00Neutral

STOCH29.63Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:MSAG, the sentiment is Positive. The current price of 1.35 is below the 20-day moving average (MA) of 1.38, above the 50-day MA of 1.30, and above the 200-day MA of 1.28, indicating a neutral trend. The MACD of 0.02 indicates Positive momentum. The RSI at 51.00 is Neutral, neither overbought nor oversold. The STOCH value of 29.63 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DE:MSAG.

MS Industrie Peers Comparison

Overall Rating

UnderperformOutperform

Sector (55)

Financial Indicators

DE:MSAG against its peers
Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
DE:GMM	57Neutral	EUR 140.81M	4.19	15.83%	―	3.87%	―
DE:ZIL2	57Neutral	EUR 335.17M	12.55	4.13%	2.96%	-0.34%	―
Sector *	55Neutral	$6.65B	3.83	-15.92%	6.20%	10.91%	7.18%
DE:PWO	55Neutral	EUR 66.87M	24.44	1.63%	7.78%	-6.65%	-75.87%
DE:BDT	51Neutral	EUR 82.06M	-1.61	-16.20%	―	-14.82%	44.17%
DE:MSAG	48Neutral	EUR 40.07M	-7.82	-9.25%	―	5.78%	47.39%
DE:ED4	43Neutral	EUR 126.00M	-1.93	-36.96%	―	-10.23%	-8.88%

* General Sector Average

Performance Comparison

DE:MSAG and its peers over the selected period
Ticker	Company Name	Price	Change	% Change
DE:MSAG	Ms Industrie Ag	1.35	-0.03	-2.17%
DE:BDT	Bertrandt AG	7.68	-12.57	-62.07%
DE:ED4	EDAG Engineering	2.97	-3.83	-56.32%
DE:ZIL2	ElringKlinger AG	5.07	1.14	29.14%
DE:GMM	Grammer AG	8.90	2.55	40.16%
DE:PWO	Progress Werk Oberkirch	21.20	-6.38	-23.12%

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 09, 2026

MS Industrie AI Stock Analysis