Pro Pool Sales Improvement
Pro Pool sales showed a 700 basis point improvement from the previous year's 9% decline, indicating progress in this segment.
Enhanced Conversion Rate
Overall conversion rate improved by 174 basis points, with a notable increase of over 450 basis points after a water test using AccuBlue technology.
Operational Success of Local Fulfillment Centers
All 26 Local Fulfillment Centers were completed on time and under budget, supporting inventory optimization with more than 99% in-stock levels for critical SKUs.
Significant Inventory Reduction
Inventory reduced by 12% year-over-year, with inventory turns improving by 8%.
Launch of Enhanced Loyalty Program
The new Pool Perks loyalty program was launched with tiered benefits, aiming to increase customer retention and spend.
Same-Day Delivery Initiative
A partnership with Uber was announced for same-day delivery services, enhancing convenience for customers.