HomeToGo SE (HTG) AI Stock Analysis

HomeToGo SE

(XETRA:HTG)

Select Model

Rating:40Underperform

Price Target:EUR 0.86▼(-5.00% Downside)

Action:downgraded

Date:10/09/26

The overall score is 40, reflecting a high-risk profile. The most significant factor is the company's deeply unprofitable financial state, with a net margin of -35.7% and a negative return on equity, despite strong revenue growth. This is compounded by a bearish technical trend, with the stock price below all major moving averages and weak momentum. The recent positive shift in operating cash flow is a mitigating factor but is not yet sufficient to offset the fundamental and technical headwinds.

Positive Factors

Revenue GrowthSustained revenue expansion indicates that HomeToGo is scaling its marketplace and related services over time. Continued top-line growth can broaden the platform’s supply and user reach, provide operating leverage, and create a stronger foundation for eventual profitability if costs are controlled.

Negative Factors

Persistent UnprofitabilityPersistent operating and net losses show that revenue scale has not yet translated into sustainable earnings. Continued losses can constrain reinvestment, weaken financial resilience, and leave the company exposed if growth slows before it achieves meaningful operating leverage.

HomeToGo SE (HTG) vs. iShares MSCI Germany ETF (EWG)

Market Cap: EUR 157.85M
Dividend Yield: ―
Average Volume (3M): 88.49K
Price to Earnings (P/E): -1.4
Beta (1Y): 0.36
Revenue Growth: 49.19%
EPS Growth: -183.11%
Country: Germany
Employees: 1,480
Sector: Communication Services
Sector Strength: 60
Industry: Internet Content & Information

HomeToGo SE Business Overview & Revenue Model

Company Description

HomeToGo SE runs an online platform dedicated to holiday rentals, facilitating connections between travelers worldwide and available accommodations. The company conducts its business through a variety of brands, such as HomeToGo, Agriturismo.it, AMIV...

How the Company Makes Money

HomeToGo SE primarily makes money through a marketplace-based revenue model tied to vacation rental bookings and related monetization of traffic on its platforms. Key revenue streams include: (1) Transaction/booking-driven revenues: When a user books...

HomeToGo SE Financial Statement Overview

Summary

Financial performance is mixed. Revenue growth is strong at 15.1% TTM, and operating cash flow has turned positive, which are key strengths. However, deep net losses (margin -35.7%), declining gross margins, and a sharp increase in leverage (debt-to-equity 0.70) present significant risks. The score balances the positive cash flow turnaround against persistent unprofitability and rising financial risk.

Income Statement

35Negative

Balance Sheet

40Negative

Cash Flow

55Neutral

Financial statement breakdown
Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Mar 2022
Income Statement
Total Revenue	322.40M	255.47M	212.28M	162.03M	146.84M	94.84M
Gross Profit	206.86M	203.56M	199.22M	145.76M	134.64M	90.50M
EBITDA	-56.65M	-62.76M	-5.93M	-15.31M	-44.63M	-167.84M
Net Income	-115.17M	-100.00M	-30.80M	-28.28M	-53.50M	-166.79M
Balance Sheet
Total Assets	690.50M	616.35M	380.76M	323.95M	344.62M	365.28M
Cash, Cash Equivalents and Short-Term Investments	145.29M	92.41M	82.68M	142.47M	161.56M	252.91M
Total Debt	126.79M	98.25M	12.55M	17.77M	22.77M	26.55M
Total Liabilities	475.00M	350.56M	113.54M	73.83M	80.92M	64.60M
Stockholders Equity	180.88M	230.81M	234.37M	250.12M	263.70M	300.69M
Cash Flow
Free Cash Flow	16.51M	-35.44M	-9.77M	-17.37M	-40.77M	-85.22M
Operating Cash Flow	18.86M	-34.03M	939.00K	-10.12M	-36.35M	-83.26M
Investing Cash Flow	-129.86M	-95.60M	-28.58M	12.86M	-621.00K	-118.34M
Financing Cash Flow	94.47M	151.18M	-10.57M	-5.64M	-5.25M	317.09M

HomeToGo SE Technical Analysis

Technical Analysis SentimentNeutral

Last Price0.90

Price Trends

50DMA0.79Positive

100DMA0.90Negative

200DMA1.12Negative

Market Momentum

MACD0.02Negative

RSI72.23Negative

STOCH81.33Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:HTG, the sentiment is Neutral. The current price of 0.90 is above the 20-day moving average (MA) of 0.74, above the 50-day MA of 0.79, and below the 200-day MA of 1.12, indicating a neutral trend. The MACD of 0.02 indicates Negative momentum. The RSI at 72.23 is Negative, neither overbought nor oversold. The STOCH value of 81.33 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for DE:HTG.

HomeToGo SE Peers Comparison

Overall Rating

UnderperformOutperform

Sector (60)

Financial Indicators

DE:HTG against its peers
Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
DE:EDL	63Neutral	EUR 100.70M	7.70	22.05%	6.38%	8.89%	23.58%
Sector *	60Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
DE:CLIQ	56Neutral	EUR 32.78M	-3.29	-23.05%	0.54%	-45.73%	55.34%
DE:HTG	40Underperform	EUR 156.28M	-1.39	-50.28%	―	49.19%	-183.11%

* Communication Services Sector Average

Performance Comparison

DE:HTG and its peers over the selected period
Ticker	Company Name	Price	Change	% Change
DE:HTG	HomeToGo SE	0.90	-0.63	-41.37%
DE:RTV	Your Family Entertainment AG	0.68	-0.55	-44.72%
DE:CLIQ	Cliq Digital AG	7.34	5.05	220.66%
DE:VXT	tmc Content Group Ltd	0.13	-0.06	-33.16%
DE:EDL	Edel SE & Co. KGAA	4.70	0.63	15.51%

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 09, 2026

HomeToGo SE AI Stock Analysis